e-SANTA – Features and Benefits

The Union Commerce and Industry Minister Shri Piyush Goyal has recently inaugurated an electronic platform named e-SANTA, which will connect aqua farmers and the buyers.  It will enable the freedom farmers to get a better price by quote their price and the exporters have the freedom to list their requirements and an buy quality products directly from the farmers.

e-SANTA is an initiative by the National Centre for Sustainable Aquaculture (NaCSA), which is an extension arm of Marine Products Export Development Authority (MPEDA), Ministry of Commerce & Industry Govt. of India. Any Farmer or Exporter who is already registered with Marine Products Export Development Authority (MPEDA) can register under e-SANTA. This platform is specifically for aqua or marine farmers.

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e-SANTA 

• The term e-SANTA was mint for the web portal, meaning Electronic Solution for Augmenting NaCSA farmers’ Trade in Aquaculture.
• e-SANTA is a paperless end-to-end electronic trade platform between farmers and exporters.
•  National Centre for Sustainable Aquaculture (NaCSA) is a department under the Marine Products Export Development Authority (MPEDA) which was formed in 1970 by the Ministry of Commerce and Industry.
• e-SANTA will act as an alternative marketing tool between farmers & buyers by eliminating middlemen and also it is a digital bridge to end the market divide.
• The e-SANTA platform enables the farmers to get a better price and to connect with the exporters directly.
• It assists the exporters to purchase quality products from the farmers thereby enhancing traceability which is a key factor in international trade.
• The exporters have the freedom to list their requirements and also to choose the products based on their requirements such as desired size, location, harvest dates while the farmers can freely list their produce and quote their price.
• e-SANTA platform is available in many languages, which will help the local peoples and population.
• The exporter should have Marine Products Export Development Authority (MPEDA) Registration to register in e-SANTA.
• The platform provides a detailed specification of each product listing and it is backed by an end to end electronic payment system with NaCSA as an ESCROW agent
• The platform runs completely on an electronic mode and all the payments will be routed to Farmers bank accounts through an administrator..

e-SANTA Overview

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Features of e-SANTA

• e-SANTA is a digital bridge to end the market divide and will act as an alternative marketing tool between farmers & buyers by eliminating middlemen.
• Farmers will have the freedom to list their products and quote their price while exporters will have the freedom to list their requirements and choose the products based on their requirements such as desired size, location, harvest dates.
• This platform will also act as a display of products and organisations selling and buying aqua farmed products which can be beneficial for both National and International purposes.
• After crop listing and online negotiation, a deal is struck, advance payment is made and an estimated invoice is generated.
• Once the harvest date is fixed, the buyer goes to the farm gate and the produce is harvested in his presence.
• After the harvest, the final count, quantity of material is verified, the final amount is decided, and the delivery challan is issued.

Benefits of e-SANTA

• e-SANTA will raise income, lifestyle, self-reliance, quality levels, traceability, and provide new options for aqua farmers by:
  • Reducing Risk
  • Awareness of Products & Markets
  • Increase in Income
  • Shielding Against Wrong Practice
  • Ease of Processes
• It will allow the farmers and buyers to have greater control over the trade and authorize them to make informed determinations.
• The new platform will provide an opportunity between farmers and exporters as cashless, contactless, and paperless electronic trade platform .
• e-SANTA can become a tool to advertise collectively the kind of products the buyers, fishermen, and fish-producing organizations are harvesting.
• To know about the availability of the product and has the prospective of becoming an auction platform in the future will help farmers in India by new portal.
• The platform changes the traditional form of carrying out business transactions from a non-formal way to more formalised and legally binding.
• The government stated that the platform will raise the livelihood of farmers which the fundamental rights.

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Challenges faced by the farmers in traditional aqua farming 

• Monopoly and exploitation by the middlemen.
• Exporters were facing inconsistency with the transaction system.
• Difference between the originally purchased product and the final exported product. There were often quality gaps at the time of the product purchased.
• Traceability was one of the main issues in international trade.

How to Register Farmers in e-SANTA

• The farmers need to access the home page of e-SANTA and click on the Login option. The link will redirect to the new page.
• The farmer needs to provide the User Name and Password associated with MPEDA to log in to the Portal.

• After login to the Portal, the system will automatically fetch the list of certificates associated with the export of Marine Products.
• Farmers can select the appropriate certificates and click on submit button to proceed further.
• Automatically all details will be fetched by the system and the farmer needs to furnish additional details such as Name, agribusiness details, and bank details.
• After accepting the terms and conditions, the farmer/farmer can submit the online registration form.
• The system will redirect to the payment section where the farmer can make the payment to complete the registration process.
• After making the payment, the form will redirect to e-SANTA associates. The associate will verify and approve the registration process.
• Once the farmer receives the confirmation mail, log in to the e-SANTA portal.

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How to Register Exporters in e-SANTA

• The exporters need to access the home page of e-SANTA and click on the Login option. The link will redirect to the new page.
• As mentioned above, the exporter needs to provide the User Name and Password associated with MPEDA to log in to the Portal.
• After login to the Portal, the system will automatically fetch the list of certificates associated with the export of Marine Products.
• Exporters can select the appropriate certificates and click on submit button to proceed further.
• Automatically all details will be fetched by the system even though the exporter needs to furnish additional details such as Name, export business details, and bank details.
• After accepting the terms and conditions, the exporter/buyer can submit the online registration form.
• The system will redirect to the payment section where the buyer can make the payment to complete the registration process.
• After making the payment, the form will redirect to e-SANTA associates. The associate will verify and approve the registration process.
• Once the buyer receives the confirmation mail, log in to the e-SANTA portal.

Conclusion

e-SANTA is a paperless and end-to-end electronic trade platform between farmers and exporters. This platform provides the farmers with a monopoly over the products list and fixation on the price of the product. It also provides the exporters with the freedom to list their requirements and needs to choose the product based on the geographical location, size, season, harvest dates, etc. In a nutshell, it enables both the farmers and the buyers to have control over the trade and to make a reasonable decision thereby making it a transparent and accountable platform for the transaction.

Recently, in the month of July, aqua farmers in Andhra Pradesh signed up to sell their products through this platform. This move has been appreciated by both the State Government and the farmers as it provides good returns to the farmers and avoids middlemen.

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