Digital Marketing

Nike's Vegam Run - their first ever running shoe made especially for India - is set to hit the market...

Diwali ads on Blinkit and Zepto tell us one key thing: at the moment when shoppers are ready to buy,...

Diwali quick-commerce campaigns show that Indian shoppers now value speed, relief and festival-readiness as much as discounts. Blinkit, Zepto and...

The average duration of a Digital Marketing Course in India is somewhere in the ball park of 3 to 6...

Email marketing isn't just the most profitable digital channel – it actually returns an estimated ₹36 to ₹42 per dollar...

You can land a digital marketing job in maybe 3 to 6 months. It really depends on how you go...

Brands tend to run Diwali campaigns for about six to eight weeks. It all kicks off with planning and a...

boAt’s influencer strategy succeeded by uniting cricketers, Bollywood stars, fashion collabs and everyday creators under the “boAtheads” fan identity. It...

Indian households now finish a big share of their Diwali shopping in minutes, not weeks, by ordering sweets, diyas, flowers,...

Quick commerce has become a visibility engine for retail and D2C brands. This is because its search bars, banners and...