To enhance the security measures in the security features in the Android Mobile operating system, Google has announced to bring the Privacy Sandbox. The company has claimed that the new system will help the user to safeguard their privacy and will change the way advertisers track the users across various platforms.
What is Privacy Sand Box?
A similar plan has also been outlined for the Chrome Brower too. The announcement of bringing security sandbox comes after Apple announced similar tools to block the ability of the apps to track the users outside their own app as they are building profiles that can be used for advertising purposes. Google through its blog said it was taking a less “blunt” approach to advertisement privacy than other platforms and wants to “develop effective and privacy-enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile”.
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According to Google’s vice-president for product management and Android security and privacy Anthony Chavez, as mentioned in the Google blog announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. He also said through the blog that “Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs. The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.”
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