Digital marketing is also known as internet marketing or online marketing. It is the promotion of brands with the aim to connect with potential customers using the internet and other forms of digital communication. This not only includes email, social media, and web-based advertising but also text and multimedia messages as a marketing channel.
In the digital marketing industry, there are many common digital marketing terms and popular acronyms that dominate communication. In addition, the advances and changes in technology result in bundles of digital marketing terminology.
You will find the most important terms of digital marketing here!
Digital Marketing Terms
Check out the digital marketing glossary 2021 for reference:
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A/B Testing
It is also known as split testing. It is a process of testing two versions of digital content with a target audience, the preference is learned by measuring by conversion rate which is used in testing e-newsletters, email subject lines, social ads, calls-to-action, and landing page copy to know which version has the greater chance of giving the desired action such as subscribing for a paid membership.
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Affiliate Marketing
A strategy that rewards ‘affiliates,’ i.e., people or organizations outside the business for bringing new customers or visitors. This is done through a promotion like ads or content on the affiliate’s website for a commission based on the number of customers generated, used on personal or lifestyle sites for product recommendations.
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GTM or Go-to-Market strategy
Plan specifying how to present a product’s unique value proposition to achieve a competitive advantage in reaching customers – provides a roadmap for launching a product to achieve product-market fit.
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Engagement Rate
Metrics to track the involvement of the target market with a brand’s content; understood as the number of likes, comments, and shares or interactions with videos, updates, blogs, etc. – important in social media marketing to measure success through brand visibility, affinity, and credibility. This digital marketing term is one of the strongest measures of social media campaign success, especially when the focus is to build a strong subscriber or follower base for your social profile.
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Brand Positioning
Building a brand identity and connecting to it as different from competitors through tone, voice, and visual design of ads, promotion, logo, representation in social media, etc. – creates market differentiation, builds reputation, drives sales, and focuses your brand marketing message.
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CPA or Cost per Acquisition
A pricing model that charges only when leads, sales, or conversions are generated; it is a financial metric that measures the costs of acquiring one paying customer – it helps marketers to know how much a company can afford to pay for leads and drive new customer growth.
You should surely check out the digital marketing terminology pdf to know more!
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CPC or Cost per Click
A pricing model that measures the cost for each click on an ad; designed to drive traffic to a website – a critical digital marketing metric showing how much a business pays for someone to click on their ad. It is crucial to know about the terms from a to z of digital marketing.
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CPM or Cost per Thousand
A pricing model that measures the cost of an online ad per 1000 impressions, impression being whenever the ad is displayed on a web page ideal for creating brand awareness and delivering a direct message on high-traffic websites.
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CTA or Call-to-Action
Referring to a piece of content, such as a text, banner, form, button, or image on a web page (or email) prompting visitors to perform a specific action; includes instructions or directives to either read more content, join, subscribe, sign up or buy CTAs guide visitors in their buying journey, impacts conversion rates.
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KPI or Key Performance Indicators
A metric or quantitative benchmark to track progress towards marketing goals; KPIs should be SMART or Specific, Measurable, Achievable, Relevant, Time-Bound – used in measuring performance and course correction.
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SEM or Search Engine Marketing
Strategies to get higher placement on search engines by bidding on search terms and increasing the visibility of a website in search engine results pages refers almost exclusively to paid search advertising and alternately referred to as pay per click or PPC that is used to generate better leads.
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Keyword Stuffing
The practice of using too many keywords in the content to improve visibility on search engines, harmful tactic and attracting penalization by search engines sifts bad marketing firms from the good ones that focus on keyword research. They optimize web advertising and website search engine placement to match high traffic keywords.
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Lead Generation
Educating visitors on products or services and the industry where visitors can also provide qualitative information to the sales team helps to capture qualified leads.
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Paid Ads
Generating website traffic through paid ads that ensure the marketing content will jump to the head of the line including two main categories of social media ads and display ads that are targeted based on trackable behaviour metrics that helps to reach relevant leads.
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Target Audience
The ideal client persona in mind while strategizing new ad campaigns or content; the group of people who could benefit from a company’s offers by determining a target audience through paid and organic efforts helps to increase sales and grow the reach.
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