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Search Engine Optimization might sound like some alien language if you are not well acquainted with it. You should know some basic SEO terminology to stay in the loop about the in’s and out’s of your site. SEO works by optimizing the site for the search engine that you want to rank for. It can range from Google, Bing, Amazon and YouTube.
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What is SEO in Digital Marketing?
SEO full form is Search Engine Optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better is the visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
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What are the Types of SEO?
1: Who was the first woman President of India?
Following are the types of SEO you should keep in mind:
On-Page SEO
On-page SEO is also sometimes referred to as on-site SEO. It is the process of optimizing the content on your website and includes body copy, keywords, headers, meta titles, meta descriptions, images, and more.
Off-Page SEO
Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately results in more visitors and sales.
Technical SEO
Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience. As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.
Local SEO
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It’s all about increasing your online presence in your community and promoting your products or services to local customers.
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How Does SEO Work?
SEO is the process of taking steps to help a website or piece of content rank higher on Google. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.
Algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. There are many SEO tutorial that you can check to understand better.
What is SEO Tools?
SEO tools provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.
- SEMRush: Marketing SEO Tools
- Answer The Public: Free SEO Tools
- Moz Pro: SEO Software
- Ahrefs: SEO Keyword Tool
- Google Search Console: Top SEO Tool
- SpyFu: Free SEO Tools
- KWFinder: SEO Keyword Tool
- Ubersuggest: Keyword Tracking Tool
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SEO Terms For Beginners
Title Tag
A title tag, also known as a page title or meta title or SEO title, is one of the most important elements of any web page. An optimized title tag should include keywords related to the contents of the page, preferably located at the beginning of the title. Finally, title tags should be limited to 50 or 60 characters.
Keyword
The term keyword is one of the most common and popular terms in the SEO industry. This element is a word or a phrase that a user types into a search engine, such as Google, to find what they are looking for. However, overusing a particular keyword, or keyword stuffing, can be harmful to a page’s rank, so you have to be careful how often they are used.
Traffic
Traffic refers to the number of website visitors you receive over a given time period. Generally speaking, the more traffic your website gets, the better. However, it’s important this traffic comes from real people who, ideally, take some sort of desirable action, such as buying a product, clicking ads, reading content and so on.
Links
Links are very important in the SEO world. internal links are links on your website that point to another page on your site. Links in a navigation bar, for example, are technically internal links. Outbound links are also important for SEO as search engines use them as an indicator to determine how helpful your content is to readers.
SEO is an integral part of digital marketing because people conduct trillions of searches every year. This is often done with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
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