A sales training course is an online or in-person program designed to teach business owners, managers, and sales staff modern sales techniques. Sales training is the process of improving seller skills, knowledge, and attributes to drive seller behavioral change and maximize sales success. To be most effective, sales training should be viewed, designed, and executed as a change management initiative.
Sales programs can help you to execute your sales plans and strategies to make a better team. Sales training is defined as the process of developing the necessary skills and maintaining tools of your sales force which will return better and close higher profit deals and better sales opportunities. Successful sales training has a direct correspondence to business results.
Commitment in sales training often out-turn a higher chances to win rates, claiming maximum value through pricing and volume, and an increase in the capability to fill pipelines and grow accounts.
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Best Online Sales Training Courses
The Art of Sales: Mastering the Selling Process Specialization(Coursera)
The Art of Sales: Mastering the Selling Process Specialization as the best sales training program because it covers a broad range of sales topics from a reputable university for free.
- The course covers topics related to building an efficient sales process.
- Learn from Northwestern University with no tuition or fees.
- Completely online course offered through Coursera platform.
If you want a high-quality sales training program that doesn’t break the bank, look no further than our top choice, The Art of Sales: Mastering the Selling Process Specialization. This course is offered for free from Northwestern University through Coursera. This course holds a 4.8-star rating on Coursera, based on more than 800 reviews. With a roughly three-hour-per-week commitment, you should finish in about four months and be on your way to sales success.
Modern Sales Training (Skillshare)
Sales training course that will teach you how to take the guesswork out of the sales process and achieve a successful sales career. In total, there are 12 lessons packed full of invaluable tips and tricks which include creating your sales list, prospecting on foot, prospecting over the phone, the first appointment, the proposal, objections, negotiating, closing, and making winning predictable.
- Low time commitment: 12 lessons, less than an hour
- Accessible for free with the Skillshare 1-month free trial
- Suitable for all levels, no prior experience necessary
- Highly experienced instructor
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Sales Discovery Training (LinkedIn Learning)
Students will learn about the role that sales discovery plays in terms of the big picture, and how to start things off on the right foot with potential leads and new customers.
Some of the many lessons taught in this on-demand video courses include topics on sales discovery, terminology, re-call preparation, how to create engaging discussions, learn about your leads, decision making, approval process, solution mapping, recapping goals, and priorities.
Once complete, this course should help you feel confident in your role as a sales professional and teach you to trust your gut when it comes to prospecting new leads.
Sales Management Foundations (LinkedIn Learning)
The first section of this course is how to define the sales task clearly so that everyone is on the same page about what needs to happen.
Other lessons in this course cover recruiting salespeople, conducting sales training, and motivating salespeople, creating a sales structure, forecasting sales performance, creating sales territories, and setting sales quotas.
The focus of this class is to teach you all about sales management and how to lead a successful sales team.
Winning with Relationship Selling(Dale Carnegie)
This course is designed to help salespeople show why your company is better than online self-service options. Depending on the version you choose, completion may count toward certification credits for HR, project management, and accounting professionals. The course is regularly offered through learning centers around the country.
- In-person training sessions designed for relationship sales professionals
- Course from a recognized name in relationships and business training
- Learn the entire course over a compact period of time
Winning with Relationship Selling helps sales representatives learn to project a confident attitude, actively listen to customer concerns, establish credibility, and sell a customer-centric solution.
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Sales Management Foundations (LinkedIn Learning)
The focus of this class is to teach you all about sales management and how to lead a successful sales team. You’ll also learn how to set quotas and compensate your team accordingly for their hard work.
Other lessons in this course cover recruiting salespeople, conducting sales training, and motivating salespeople, creating a sales structure, forecasting sales performance, creating sales territories, and setting sales quotas.
Building Your Sales Career (Coursera)
The course is broken up into two modules (building your sales career and selling with a consultative mindset) and will take about six and four hours to work through respectively. In the first module, you will learn about why you should consider a career in sales and how to proceed once you get a sales job.
Module two focuses heavily on inbound sales/adopting while also covering how to define a “good fit” prospect, how to start and end exploratory calls, how to create a personalized presentation, how to help the buyer make a decision, and much more.
Inbound Sales (HubSpot)
The free Inbound Sales Course from HubSpot is a great primer for both new sales reps and experienced sales managers looking to round out their skills and knowledge in the modern sales environment. This course touches on the most important parts of the sales cycle, from identifying prospects to running effective sales calls and presentations.
- Free inbound sales course
- The online course includes a combination of media formats, including video and quizzes
- Easily completed in under three hours
Successful completion leads to a HubSpot Inbound Sales certification. The course includes a sales strategy that works for businesses selling virtually any product or service. When you’re done, you may want to stick around for additional free sales training on the platform. Other related courses cover social media marketing, search engine optimization (SEO), email marketing, and HubSpot training, among dozens of others.
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Conclusion
The winning formula to motivating your sales team may be a combination of results-based compensation and some healthy internal competition. To pick the best sales training programs, should take reviews from a variety of sources. The main areas of focus were topics covered, the reputation of the course provider, cost, and expected results. Each of the sales training courses in this list uses an action-oriented approach to help any business that wants to grow through new and larger sales.
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