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Looking to grow your traffic and conversions? You might want to consider implementing some basic Search Engine Optimization (SEO) strategies and tactics into your marketing mix. Don’t know where to start? Search engine optimization (SEO) has become one of the most important aspects of marketing. With so many other businesses vying for their place in the search results, you need to make sure your business appears at the top of Google’s search results in order to increase your conversion rate and sales. However, many small businesses don’t have large marketing budgets or even an in-house marketing team, which makes it difficult to attract customers through search engines and social media channels. Here are the simple and free SEO tools that will instantly improve your marketing!
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MozBar
1: What is the primary goal of SEO (Search Engine Optimization)?
MozBar is a free toolbar that allows you to see how strong your competition is in terms of SEO. Just install the toolbar and then do a search for your keywords. The results will show you the Domain Authority (DA) and Page Authority (PA) for each website. If you have a low DA or PA, then you know you need to work on your SEO. It’s a lot more complicated than this, but this is just one quick way to get an idea of where you stand against your competitors. Check out their website to learn more about these tools! Moz offers several different tools including Keyword Explorer which can help you identify new keywords and keyword research tips. They also offer a Rank Checker Tool that monitors ranking across major search engines including Google, Yahoo!, Bing, Ask, AOL and Baidu so you always know what’s going on with your rankings at any given time.
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Google Trends
Google Trends is a great way to research what keywords are being searched for the most. You can also use it to compare keyword popularity over time, which can be helpful in identifying trends. Plus, it’s free and easy to use! Simply enter a keyword into the search bar and Google will provide you with related data. The graph on the left shows what percentage of searches that word was involved in, while the one on the right displays all searches made by the country. Your website’s performance: Want to know how your site stacks up against your competitors? Enter your site URL into this tool and you’ll receive a detailed report of its current position, including any opportunities for improvement or insights that may help improve its ranking. The report includes an overall score that tells you where your site ranks among other sites within the same industry or category; this allows you to easily see if there are areas where you could potentially do better.
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Ahrefs Keywords Explorer
With the aid of Keywords Explorer, you may ascertain how challenging it would be to appear in the top 10 search results for a specific keyword. This is accomplished by determining a Keyword Difficulty score, with 100 being the most difficult. Clicks — Displays the yearly average of the number of clicks made on the search results for your intended term.
1. Start by going to Ahrefs Keywords Explorer.
2. Type in your seed keyword to get started.
3. From the list of related keywords, choose one that has a high monthly search volume but low competition.
4. Look at the SERP features section to see what type of content is ranking for your chosen keyword.
5. Check out the Top 10 results to get an idea of what you’re up against.
6. Use Ahrefs Content Explorer to find popular pieces of content that are similar to what you want to create.
7. Finally, use Ahrefs Site Explorer to check out the backlink profiles of your competitors to see where they’re getting their links from.
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Twitter Analytics
Twitter Analytics gives you access to data on your followers’ ages, genders, locations, income levels, and even their purchasing preferences. You’ll have a clearer understanding of the demographics of your followers, which can help you run a successful Twitter campaign that appeals to your target market.
1. Twitter Analytics is a great way to track your progress and ensure you’re on the right track with your marketing campaigns.
2. To access Twitter Analytics, simply login to your Twitter account and click on the Analytics tab.
3. Once you’re in Twitter Analytics, you’ll be able to see detailed information about your tweets, including how many people saw each tweet and how many people interacted with it.
4. You can also use Twitter Analytics to track the performance of individual hashtags or keywords.
5. Additionally, Twitter Analytics can help you understand which parts of your audience are most engaged with your content.
6. Best of all, using Twitter Analytics is completely free!
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YouTube Analytics
YouTube Analytics is a great way to track your progress and see how your videos are performing. Plus, it’s free! Here are eight ways to use YouTube Analytics to improve your marketing – Track views for each video. You can get insights into what time of day or week viewers like to watch videos and you can see if the number of views has increased from week to week.
– Analyze traffic sources (from where people are finding your video). You can filter out others as a source by clicking the arrow next to other.
– Find out if viewers found you through other channels, such as Facebook or Twitter.
– Find out which keywords visitors used when they landed on one of your videos. You’ll be able to tell which keywords work well for you and which ones don’t bring in many views or subscribers.
You may gain valuable information from YouTube Analytics on how and for how long people are watching your material, as well as whether they enjoy it or not. You can better target your videos, attract a wider audience, and establish your channel as a destination for viewers by getting to know your audience and how they behave.
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Facebook Insights
The number of times that individuals have suggested your Page in posts or comments provides information about those suggestions. On Facebook, tap on the top right corner. Go to your Page after tapping Pages. At the top of your Page, choose Insights. It is a free Facebook analytics reporting tool that offers stats for your page’s content, such as the audience demographics and the engagement rate. You may examine a broad engagement overview or the engagement rate for each post independently using Facebook Insights.
1. Look at your page’s Insights to see how people are finding and interacting with your business on Facebook.
2. To find your page’s Insights, go to your page and click Insights in the top navigation bar.
3. Once you’re in Insights, you’ll see an overview of how your page is performing.
4. Below the overview, you’ll find tabs for different types of insights, including posts, people, and engagement.
5. The posts tab will show you which of your posts are getting the most reach and engagement.
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Google Search Console
One of the most essential tools for any business with a website is Google Search Console. This free tool from Google allows you to see how your site is performing in search results, which keywords are driving traffic to your site, and more. It’s an easy way to optimize your web pages so that they rank higher in search engines. You can also get help troubleshooting technical issues, like recovering from a malware attack or fixing problems that might be blocking Googlebot access to your content. Once you sign up, you’ll have access to all sorts of reports about what people are searching for on Google, who visits your site after clicking on those search results, and more. You can track, maintain, and troubleshoot your site’s visibility in Google Search results using the free service Google Search Console. Although you are not need to register for Search Console in order for your website to appear in Google search results, doing so might help you understand and optimise how Google views your website.
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Answer The Public
If you’re not using Answer The Public, you’re missing out on a ton of valuable data that could be helping you improve your SEO. It’s a free tool that gives you tons of ideas for content, keywords, and more. There are so many great tools in the world but it’s important to remember that the simplest ones can often yield the best results. Whether you’re looking for quick insight into what your target audience is searching or trying to find some cool inspiration for a blog post, these free tools will do just the trick!
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SEOptimer
With the help of the free SEO audit tool SEOptimer, you can increase your online presence and eventually rank higher in search engine results by using it to run a thorough SEO analysis over 100 website data points. The SEO Audit tool from Found is a potent resource for internet marketers that are trying to identify and correct SEO issues. To instantly receive a report based on the three major categories, namely technical, content problems, and external link analysis, all you need to do is input your URL. Without a doubt, you can perform SEO on your own (Do It Yourself SEO). Anyone can learn how to perform SEO for their business with a little research and lots of experience. Entering your URL here will allow you to quickly begin SEO, after which you should concentrate your efforts on the suggested action items.
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Google PageSpeed Insights
You can quickly and simply test the performance of a website with Google PageSpeed Insights. You may instantly obtain a full assessment of what’s delaying that web page based on two factors by entering a URL and clicking “Analyze,” along with suggestions for how to repair it. When assessing the complete user experience on your site, Google PageSpeed Insights is currently quite trustworthy and accurate. It provides you with a realistic picture of how people engage with your site because of the many metrics that are provided. The most recent adjustments helped the instrument become steadily more dependable. Module for PageSpeed To automatically rewrite and optimize resources on your website, run PageSpeed on your Apache or Nginx server. Service PageSpeed For best performance, let Google automatically optimize your website and deliver it from Google infrastructure.
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Conclusion
By now, you should have a good understanding of what SEO is and how it can benefit your business. If you’re not already using some of the tools we’ve discussed, I highly encourage you to give them a try. They’re all free, so you have nothing to lose! And if you are trying one out for the first time, it’s important to know that some will take longer than others to show results. Google Analytics, for example, may take weeks or months before you see an increase in traffic coming from organic search. However, by monitoring these tools on a regular basis, it becomes easier to see which changes produce positive results. In turn, this will allow you to make more informed decisions about where and how to invest your marketing dollars in order to get the best return on investment possible. If you are interested to learn new coding skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a coding background, it won’t be a problem. You can download the Entri app from the google play store and enroll in your favorite course.
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