Digital Marketing

Introduction In the crowded eyewear retail space, Lenskart didn’t just aim to sell glasses, it set out to reinvent the...

Key Takeaways Learn the major AI functionalities now available: creative generation, bidding & targeting automation, new search experiences, analytics &...

Introduction  Meta (Facebook & Instagram) has moved fast from manual campaign settings to AI-first ad products. In 2025, the platform...

Introduction Google Ads remains the backbone of paid acquisition for companies of every size, from local businesses to global SaaS...

In an age where brands use Instagram Reels, Meta Ads, LinkedIn campaigns, YouTube shorts, and WhatsApp broadcasts to reach audiences...

If you want a job-ready path into growth roles, a performance marketing course with real placement assistance can compress months...

If you want a job-ready path into organic growth and analytics, a solid SEO course with real placement assistance can...

Key Takeaways: Building a high‑performing performance marketing team requires clear roles, robust processes and alignment with business goals every team...

Key Takeaways A career in performance marketing is increasingly data‑driven, metrics‑focused, and offers strong growth across India with salaries rising accordingly....

Shop owners get stuck every day. Make a website with WordPress or Webflow? Both look good. Both promise fast sites....