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Keeping an eye on trends allows you to stay current on news. You may assess what’s working and what isn’t by looking at what has changed and how it has been used in your sector and others. After that, you may select the best options and give them a try in your particular situation.
Do you want to know how to enhance your WordPress website using Google Trends? Google Trends is a useful tool for researching your competition, finding popular keywords, and identifying trending subjects. This enables you to raise the ranks of your website and develop an SEO plan.
We’ll walk you through the process of using Google Trends for search engine optimization (SEO) and business growth in this post.
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What is Google Trends?
You can track search trends and patterns with Google Trends, a free tool. It provides you with information on what people are looking for online, how often they look for it, and where they look for it. You can sort the results based on search type (web, picture, news, etc.), category, time period, and area.
By assisting you in identifying current subjects, researching your competitors, and finding target keywords, Google Trends can assist you enhance the SEO of your WordPress website. It’s a totally free tool that may assist you in creating a content calendar and discovering ideas for related posts for your WordPress blog. Additionally, if you run an online business, you may utilize Google Trends to select new goods for your store or schedule when to show Google Shopping Ads for your products.
That being said, let’s see how to use Google Trends to improve your website SEO and grow your business.
7 Ways to Use Google Trends to Improve Your Business
1: What is the primary goal of SEO (Search Engine Optimization)?
Now, let’s go over seven ways you can read into Google Trends to improve your marketing efforts.
1. Perform Keyword Research
Keyword research is the process of identifying valuable search queries that are relevant to your business. The idea is to target these keywords with pages on your site. So they rank higher (i.e., appear more prominently in search results) and bring in qualified traffic.
2. Build Topic Clusters
Let’s now explore a more comprehensive use case for Google Trends in SEO. It entails grouping topics together. Your website’s content is arranged using topic clusters, which divide each primary theme into smaller subtopics that branch off of it. Additionally, they establish a solid internal connection framework. This is crucial for search engine optimization.
3. Improve Your YouTube SEO
You should use Google Trends to improve your YouTube SEO approach. Utilizing a variety of strategies, YouTube SEO raises your video content’s profile on the site by making it more visible and highly ranked in search results. Finding subjects that attract the audience is the first step in YouTube optimization, since it allows you to create material that speaks to their interests.
4. Optimize Your Local SEO Strategy
The practice of improving your web presence to increase your exposure among locals is known as local SEO. This is beneficial for companies who service a particular region or have a physical site since it expands their consumer base locally.
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5. Leverage Seasonal Trends
Seasonal patterns, such as those around holidays or specific periods of the year, may be leveraged by a savvy marketer to increase traffic and revenue. You may also produce evergreen seasonal content, such as a blog entry on how to pick the ideal flowers to give as a present. which, with relatively little maintenance, may draw traffic for years. However, be careful to differentiate between fads and trends.
6. Leverage Trending Topics for Social Media Content
Popular subjects provide great subjects for social media content creation. Because you’ll probably get more responses from individuals when you join active discussions. Simply visit the Google Trends site to discover what’s popular right now where you are.
7. Monitor How You Stack Up Against Your Competitors
Competitive benchmarking provides you with an understanding of your present position relative to your competitors. thus you may look for methods to get better. With Google Trends, you can compare your brand to competitors by using the “Compare” option.
Google Trends is not just a tool that allows you to see what’s popular on the web. It can also inform your SEO campaign through identifying opportunities for content creation and promotion.
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