Digital Marketing

Over filter coffee at a Chennai cafe last week, a friend, a small-time baker, mused about reaching more customers through...

Key Takeaways: Google’s AI-powered tools are revolutionizing SEO and content marketing. Hacks like leveraging Google’s AI Search Generative Experience (SGE),...

Introduction Picture this: a rainy London street, a sharp trench coat, and that iconic Burberry check. Since 1856, Burberry has...

Introduction Picture yourself in the streets of a sun-drenched Rome filled with ancient remains and vibrant markets. And that’s Bulgari...

Introduction Think of a luxury brand whose name is not printed all over its bags or shoes. Rather, it has...

Introduction Picture this: a man walks down the red carpet; his suit is so sharp it glows. The crowd, whispers,...

Introduction Picture this: you are in possession of a Cartier Love bracelet and the gold is shining evoking images of...

Introduction Louis Vuitton’s monogram bags are on the arms of celebrities and style lovers everywhere. Its iconic status screams wealth,...

Introduction Chanel. The name conjures up elegance, power and timelessness. For over a century this iconic brand has defined luxury,...

Luxury marketing doesn’t simply market products; it markets desire. Why would someone spent thousands for a handbag? It is not...