Digital Marketing

Introduction Think of a luxury brand whose name is not printed all over its bags or shoes. Rather, it has...

Introduction Picture this: a man walks down the red carpet; his suit is so sharp it glows. The crowd, whispers,...

Introduction Picture this: you are in possession of a Cartier Love bracelet and the gold is shining evoking images of...

Introduction Louis Vuitton’s monogram bags are on the arms of celebrities and style lovers everywhere. Its iconic status screams wealth,...

Introduction Chanel. The name conjures up elegance, power and timelessness. For over a century this iconic brand has defined luxury,...

Luxury marketing doesn’t simply market products; it markets desire. Why would someone spent thousands for a handbag? It is not...

The retail landscape in the present-day sports goods market is very dynamic and competitive. Hence, creating a unique and efficient...

A smart, authentic and effective marketing strategy is required to stand out in the heavily competitive sportswear market. Having a...

Athletic wear is a highly competitive industry. Even so, New Balance was able to carve out its own space in...

Like in any other industry, marketing plays a significant role in the fitness industry as well. Marketing has to attract...