Digital Marketing

Over the last few years, one green-and-white app has quietly taken over the home screens of India’s new-age investors: Groww....

In the fast‑evolving Indian financial services space, Zerodha stands out not just for what it offers (low‑cost trading) but how...

In early 2024–25, Meta Platforms quietly began rolling out Andromeda, a major upgrade to how its advertising engine works across...

Key Takeaways Urban Company anchored its marketing on quality, trust and dignity of labour, transforming an unorganised sector into a premium...

In the dynamic Indian entertainment and cinema exhibition market, PVR (now PVR INOX post-merger) has carved out a strong brand...

In the crowded personal-care and beauty space in India, Mamaearth emerged as a standout brand not just for its “toxin-free”...

Introduction In the crowded eyewear retail space, Lenskart didn’t just aim to sell glasses, it set out to reinvent the...

Key Takeaways Learn the major AI functionalities now available: creative generation, bidding & targeting automation, new search experiences, analytics &...

Introduction  Meta (Facebook & Instagram) has moved fast from manual campaign settings to AI-first ad products. In 2025, the platform...

Introduction Google Ads remains the backbone of paid acquisition for companies of every size, from local businesses to global SaaS...