Digital Marketing

Digital analytics is becoming harder to understand since it is always changing and is quite complicated. Amplitude and Mixpanel are...

In the evolving world of digital advertising, it has made one thing clear: smart marketers are focusing on Cost Per...

Introduction: Why Instagram Ads Still Rule the Digital Marketing Game Instagram- where 1.4 BILLION users are waiting to be wowed...

Key Takeaways: Google Ads is not just keyword bidding anymore. Today’s performance calls for a full-funnel approach that mixes search...

Key Takeaways: See what top Facebook advertisers are doing to get the highest ROI. Learn how testing, segmentation, and ad...

Choosing the proper analytics device can be difficult for many businesses. Google Analytics and Mixpanel are two popular alternatives, however...

Analytics tools are essential for businesses today as they help you to understand customer behavior, track performance and make better...

Choosing the right business intelligence (BI) tool can be confusing, especially when it comes to popular options such as Looker...

The line between discovery and transaction in e-commerce has been shrinking for years. Recently, OpenAI accelerated that convergence by introducing...

Every business wants more customers. What do you think Google Ads better than Facebook Ads? The choice is difficult. Both...