Performance Marketing Salary in India (2025 Guide)

In 2025, performance marketing is India’s digital goldmine, with brands clamoring for pros who can turn clicks into cash. With India’s digital ad spend hitting ₹1.2 lakh crore, India’s tech-savvy youth are eyeing this field, asking: What’s the salary like, and how do I break in? This guide unpacks performance marketing salaries, career paths, and strategies to succeed, blending 2025 trends and practical tips. Ready to launch your career? Let’s dive into the numbers and know-how!

What is Performance Marketing?

Performance marketing is a form of digital marketing that concentrates on using quantifiable and trackable strategies to accomplish particular corporate goals and objectives. In order to promote income for the company, it entails developing campaigns that are intended to enhance sales, create leads, and foster client interaction.

The industry and location of the organisation an individual works for, together with their degree of education, experience, and skill set, all have a big impact on how much a person makes in performance marketing in India. Here, we examine the performance marketing salary scene in India in more detail.

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Salary of Performance Marketing Job in India

Performance marketing is a rising industry in India, as organisations seek people who can assist them in achieving their company goals and objectives through measurable and trackable strategies. Performance marketers with experience are in more demand across the nation as a result, and their pay varies greatly based on a number of variables. According to performance marketing job positions in India, an individual’s experience level and job title might have an impact on the average performance marketing compensation.

A performance marketing manager, for example, can make an annual salary ranging from INR 3 lakh to INR 10 lakh.

Here’s a quick look at the typical salary ranges in various performance marketing roles:

• Performance Marketing Executive
  ₹3 LPA – ₹5 LPA
  Assists in campaign development and execution.

• Performance Marketing Analyst
  ₹3 LPA – ₹6 LPA
  Analyses data and identifies insights to optimise campaigns.

• Performance Marketing Manager
  ₹6 LPA – ₹9 LPA
  Leads strategy, planning, and performance tracking for marketing campaigns.

• Performance Marketing Professional
  ₹3 LPA – ₹5 LPA
  Implements and monitors various performance marketing initiatives.

• Performance Marketing Director
  ₹10 LPA – ₹20 LPA
  Oversees the marketing team, defines growth strategies, and manages large-scale digital campaigns.

As companies look to maximise their return on ad spend (ROAS), skilled performance marketers are becoming indispensable.

Learn the fundamentals of digital marketing! Join the Course today!

Steps to Start a Career in Performance Marketing

In order to succeed in performance marketing, you must first master the fundamentals of the field and then advance your education and experience. The steps to begin a profession in performance marketing are as follows.

Study the strategies of performance marketing

Learn about the principles and best practices of digital marketing, such as email marketing, data analysis, performance marketing, search engine optimisation (SEO), and search engine marketing (SEM).

Learn the necessary abilities

Developing essential talents such as SEO, analytical abilities, creativity, and social media marketing is necessary to work as a performance marketer. You may create a successful career in digital marketing with these talents.

Get practical experience

After mastering the fundamentals, you must work on actual projects and put your knowledge to use. Any chance that will allow you to gain experience in this profession, such as internships, should be seized.

Observe and follow trends

Since the performance marketing industry is always changing, it’s critical to keep learning and up to date on the latest trends and best practices.

Apply for jobs and plan for interviews

Once you possess the necessary knowledge and abilities, you can begin applying to jobs that fit your profile and areas of interest. Make sure you are adequately prepared to respond to any interview questions by researching potential inquiries.

Entri’s Digital Marketing course

The Entri Elevate Digital Marketing Course provides the knowledge and abilities needed to succeed in the digital age. The training is designed for people who are interested in jobs in performance marketing but are new to digital marketing. You will discover diverse digital marketing channels, develop successful campaigns, and acquire a variety of tools and tactics to draw in and keep clients. These courses are both flexible and reasonably priced, and they give you the skills you need to be successful in jobs related to digital marketing.