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Business owners often do not have the required skills and experience to keep up with the latest digital marketing trends and executive various digital marketing campaigns. However, with rising competition in the market, businesses must step up their marketing game. Therefore, along with digital marketing consultants, organizations also require digital marketing executives to plan and execute digital marketing campaigns at a micro-level. This blog explains the job profile of a Digital Marketing Executive, including duties, responsibilities, requirements.
Digital Marketing Executive duties and responsibilities
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy
- Manage and train the rest of the team
- Stay up to date with the latest technology and best practices
- Manage all digital marketing channels
- Measure ROI and KPIs
- Prepare and manage a digital marketing budget
- Oversee all the company’s social media accounts
- Manage and improve online content, considering SEO and Google Analytics
- Build an inbound marketing plan
- Forecast sales performance trends
- Motivate the digital marketing team to achieve goals
- Monitor competition and provide suggestions for improvement
Requirements for Digital marketing executive
1: What is the primary goal of SEO (Search Engine Optimization)?
You might need some of the following qualifications if you are applying for a digital marketing executive job position:
- An undergraduate or graduate degree in marketing or a related field is required.
- Experience, ideally within the industry, in digital marketing.
- Efforts to lead and manage SEO/SEM, marketing databases, email campaigns, social media campaigns, and display advertising campaigns.
- Optimization of landing pages and conversion funnels.
- Multivariate and A/B testing experience.
- The digital marketing executive job role needs an understanding of ad serving tools.
- Knowledge of how to set up and optimize PPC campaigns across all major search engines.
- Having a working understanding of HTML, CSS, as well as JavaScript.
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Explore CourseAverage Salary for Digital marketing executive(City Based Tables)
| SL. No. | City | Digital marketing executive job’s average Salary/year |
|---|---|---|
| 1 | Mumbai, Maharashtra | Rs. 374,400 |
| 2 | Pune, Maharashtra | Rs. 309,826 |
| 3 | New Delhi, Delhi | Rs. 362,069 |
| 4 | Chennai, Tamil Nadu | Rs. 492,000 |
| 5 | Bangalore, Karnataka | Rs. 375,000 |
| 6 | Kolkata, West Bengal | Rs. 154,000 |
What to expect as a Digital Marketing Executive
Here’s what it’s like to be a digital marketing executive:
- You will need to research and analyze data throughout the year. Working hours will be reasonable during normal times but might differ at times depending on the marketing executives
- Given the wide spectrum of campaigns possible on digital platforms, you might be less successful in some campaigns but you should be able to learn from them and move on
- Due to multiple projects running simultaneously, the candidate will have to work on strict deadlines and multitask continuously.
- Executives are expected to keep themselves updated with the daily trends in the target customer market and be on the lookout for opportunities to tap into.
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Job Description
Companies are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce companies marketing campaign.
About Entri’s Digital Marketing Course
The Entri app’s digital marketing online course stands out as a comprehensive and valuable resource in the ever-evolving landscape of digital marketing. Throughout the course, participants are equipped with a diverse set of skills and knowledge essential for navigating the dynamic online business environment.
The course excels in its ability to blend theoretical concepts with practical applications, providing learners with a hands-on experience that goes beyond mere theoretical understanding. The use of real-world case studies, industry insights, and interactive elements ensures that participants not only grasp the theoretical foundations of digital marketing but also learn how to apply them effectively in real business scenarios.
Entri App’s commitment to remaining current with industry trends and tools is also evident in its digital marketing training. It looks like the curriculum is revised often to include new tactics, best practices, and upcoming technology. This guarantees that learners are not only acquiring well-established concepts but also adequately equipped to adjust to the constantly evolving digital terrain.
Entri app’s digital marketing online course emerges as a commendable investment for individuals seeking to enhance their digital marketing skill set. Its well-structured curriculum, practical approach, and commitment to staying current in the field make it a valuable resource for both beginners and seasoned professionals looking to stay ahead in the competitive world of digital marketing.
Frequently Asked Questions
1. What is a Digital Marketing Executive?
Ans: A Digital Marketing Executive is a professional responsible for developing, implementing, and managing online marketing strategies to promote a brand, products, or services.
2. What skills are required to be a Digital Marketing Executive?
Ans: Essential skills include:
- SEO and SEM expertise
- Social media management
- Data analysis and reporting
- Content creation and copywriting
- Email marketing
- Basic knowledge of web development (HTML, CSS)
- Knowledge of digital marketing tools (Google Analytics, Facebook Business Manager, etc.)
3. What are the key responsibilities of a Digital Marketing Executive?
Ans: Some key responsibilities include:
- Managing social media accounts and campaigns
- SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
- Email marketing and content marketing
- Analyzing website traffic and performance metrics
- Running paid advertisements (Google Ads, Facebook Ads, etc.)
- Collaborating with designers, developers, and content creators
- Keeping up with digital marketing trends
