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Digital marketing is part of modern business strategy, it includes many techniques and tools to reach and engage customers online. As it’s ever changing, staying up to date with the latest trends and best practices is a must. Whether you are a student preparing for exams or a professional preparing for an interview, knowing the common digital marketing viva questions can help you a lot in your preparation. This blog post includes a list of digital marketing viva questions and answers to help you crack your viva.
Today, consumers are looking for increased interaction with brands. For brands, the best approach to engage customers, increase their organic traffic, and generate leads and sales is via digital marketing. The digital market is growing at a fast pace and is expected to reach a value of USD 671.86 billion by 2028.
Digital Marketing Viva Questions and Answers
1. What is digital marketing?
Answer: Digital marketing means all forms of marketing that use electronic devices and the Internet. Social media marketing, search engine optimization, email marketing, search engine marketing, viral marketing, direct marketing etc.
2. What are the objectives of digital marketing?
Answer: The main objectives of digital marketing are:
- Build brand awareness
- Increase the sales funnel
- Find and reach the target audience
- Increase revenue
3. What are the types of digital marketing?
Answer: Digital marketing is divided into two types:
- Inbound Marketing: Uses social media, webinars, ebooks, or e-newsletters to get visitors to click on links and learn more about products and services.
- Outbound Marketing: Includes sending emails, making cold calls and advertising to reach prospects and customers.
4. What is SEO?
Answer: Search engine optimization (SEO) is the process of optimizing the website’s content, structure and organization to improve its ranking on search engine results pages (SERPs).
5. Why are keywords important from SEO perspective?
Answer: Keywords are essential for improving page ranking. Their usage and incorporation in the website content affect the site’s visibility and ranking on search engines.
6. What is the difference between digital marketing and traditional marketing?
Answer:
| Parameters | Digital Marketing | Traditional Marketing |
|---|---|---|
| Goals | Create a global target audience | Reach local and regional targeted audience |
| Communication | Two-way communication with audience | One-way communication |
| Delivery channels | Uses PPC, mobile marketing, etc. | Uses TV ads, flyers, etc. |
| Marketing | Organizes online marketing events | Arranges live marketing events |
7. What is a sales funnel?
Answer: A sales funnel is a digital marketing strategy that guides potential clients through stages: Awareness, Evaluation, and Conversion, targeting customers at each buying stage.
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8. What are the different types of digital marketing?
Answer: Types of digital marketing include:
- Search engine optimization
- Search engine marketing
- Email marketing
- Content marketing
- E-commerce marketing
- Social media marketing
- Influencer marketing
- Native marketing
- Affiliate marketing
9.Differentiate between Adworks and Adsense.
Answer: Google AdWords is a pay-per-click (PPC) advertising platform that allows businesses to create and manage online advertising campaigns. Google AdSense is a program that allows website publishers to earn money by displaying ads on their websites. When someone visits a website that uses AdSense, ads from Google’s advertising network may be displayed.
10. What is the difference between branding and direct marketing?
Answer: Direct marketing aims to create a demand to increase revenue, often through direct response mechanisms. Brand marketing focuses on long-term brand recognition and value, often through storytelling and emotional connection.
11. What three things should one avoid when executing a brand marketing strategy?
Answer: Avoid:
- Creating a marketing strategy without researching competitors
- Creating campaigns with no long-term vision
- Creating campaigns without understanding the user persona
12. Can you tell us a few digital marketing trends?
Answer: Some trends include:
- Livestream content and short-form video
- Audience-focused content
- Gamification
- Podcasting
- Using AI content
13. Explain Pay-per-click (PPC) advertising.
Answer: In PPC advertising, advertisers pay the publisher each time a user clicks on the ad. It is a way to buy visits to your site rather than earning them organically.
14. What are some of the best strategies for running an effective PPC campaign?
Answer: Effective strategies include:
- Picking the right keywords
- Focusing on the target audience
- Opting for quality over quantity
- Having an effective landing page
15. Define Google AdWords.
Answer: Google AdWords is a popular PPC advertising system by Google that helps businesses instantly reach their customers through paid search ads.
16. How does Google AdWords work?
Answer: Google AdWords displays ads on Google search results pages and its network. Advertisers bid on keywords, and their ads appear based on relevance and bid amount. Advertisers pay each time their ad is clicked.
17. List a few Google AdWords marketing extensions.
Answer: Some Google AdWords marketing extensions include:
- App extension
- Call extensions
- Sitelink extension
- Structured snippet extension
18. Name a few ways to increase webpage speed.
Answer: Ways to increase webpage speed include:
- Using simple website design
- Reducing redirects
- Optimizing images
- Using a content delivery network (CDN)
- Enabling browser caching
19. How can you improve conversion rates?
Answer: To improve conversion rates, test various website elements, particularly the landing page. Experiment with layout, style, and functionality to find the most effective combination.
20. What is responsive web design?
Answer: Responsive web design ensures web pages perform well on various devices, including desktops, mobile phones, and tablets, providing a consistent user experience.
21. When should you target short-tail and long-tail keywords?
Answer: Short-tail keywords are best for driving general visitors to a website, while long-tail keywords are used for targeted pages such as articles and product pages.
22. What are some of the disadvantages of digital marketing?
Answer: Disadvantages include the need for skills and training, keeping up with changing trends, and the time-consuming nature of optimizing campaigns.
23. How can one use social media for marketing?
Answer: Social media marketing involves creating and sharing content on platforms like Facebook, Twitter, and Instagram to achieve marketing goals and increase audience engagement.
24. What are some of the popular social media channels?
Answer: Popular social media channels include Facebook, LinkedIn, and Instagram, with the latter offering great potential for influencer marketing.
25. What is email marketing?
Answer: Email marketing involves sending emails to customers and target leads. It is one of the most effective digital marketing strategies for transforming leads into customers.
26. State the difference between soft bounce and hard bounce emails.
Answer: Soft bounce emails are temporarily undeliverable due to issues like a full inbox, while hard bounce emails are permanently undeliverable due to invalid addresses.
27. What is content marketing?
Answer: Content marketing focuses on creating and distributing valuable content to attract and retain a target audience, ultimately driving profitable customer actions.
28. Specify the useful elements of good web content.
Answer: Good web content should be useful, engaging, and derived from legitimate sources. It should include catchy headlines, videos, images, and a clear call to action.
29. What is the difference between page view and page session?
Answer: A page view occurs each time a user loads a web page, while a page session includes all interactions by a user within a specified time frame on a website.
30. Which software and tools are best for social media marketing?
Answer: Tools like Hootsuite, Google Analytics, Facebook Creator Studio, Later, Sprout Social, Buffer, and SEMrush are essential for effective social media marketing.
31. How effective is AMP for digital marketing?
Answer: AMP (Accelerated Mobile Pages) improves mobile web page loading speeds, enhancing audience engagement and making marketing strategies more effective.
32. Explain one of your digital marketing campaigns and how it performed.
Answer: Provide specific details about a campaign’s objectives, strategies, and results. For example, improving a pizza brand’s visibility through SEO and Google Business Profile optimization, leading to increased search rankings and customer engagement.
33. How to select efficient digital marketing KPIs? Also, how can you track these KPIs?
Answer: Select KPIs like organic search traffic, email click-through rates, marketing ROI, and new lead acquisition. Track them using analytics tools and regular performance reviews.
34. What SEO strategy do you usually prefer, and what is your approach?
Answer: Focus on keyword research, website traffic analysis, and a comprehensive ranking approach to drive organic search traffic and convert leads into customers.
35. What are black hat and white hat SEO?
Answer: Black hat SEO uses unethical tactics to boost rankings quickly, while white hat SEO employs ethical methods like quality content and proper keyword use for sustainable results.
36. Why is an anchor tag used in SEO?
Answer: Anchor tags are used to create hyperlinks, influencing how search engines evaluate the content and contributing to SEO rankings.
37. What is the difference between no-follow and do-follow links in SEO?
Answer: Do-follow links pass SEO value to the linked site, enhancing its rankings, while no-follow links do not pass SEO value, preventing influence on search engine rankings.
38.What are the key areas where you can use keywords?
Answer: The key areas where you can use keywords are:
- URL of the website
- Title of the website
- Meta title
- Meta description
- H2 tags
- Image titles
39.What is mobile-first indexing?
Answer: Mobile-first indexing is a Google algorithm that affects how websites are ranked on SERP. If your website is mobile-friendly and has a responsive design, chances are your website will rank higher.
40. Differentiate between Dofollow and Nofollow.
Answer: Dofollow links allow the crawlers to follow a link and pass on the link to give a boost to the SERP. Nofollow links are used to indicate that the link should not be followed by search engines. This is often done for spammy or low-quality links.
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Conclusion
1: What is the primary goal of SEO (Search Engine Optimization)?
Digital marketing is a dynamic and ever-evolving field that demands a deep understanding of various techniques and strategies. From SEO and PPC to social media marketing and content creation, mastering these areas is essential for success in today’s digital landscape. By familiarizing yourself with common interview questions and staying updated on the latest trends, you can significantly enhance your digital marketing skills and career prospects.
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Frequently Asked Questions
Why is digital marketing important?
Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.
What does a digital marketing agency do?
A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.
What is the difference between digital marketing and traditional marketing?
Digital marketing uses online channels like PPC and social media, offering two-way communication and global reach, while traditional marketing uses offline channels like TV and flyers, focusing on one-way communication and local reach.
What is a sales funnel?
A sales funnel is a digital marketing strategy that guides potential clients through stages: Awareness, Evaluation, and Conversion, targeting customers at each buying stage.
What are some popular social media channels for marketing?
Popular channels include Facebook, LinkedIn, and Instagram.
What is content marketing?
Content marketing focuses on creating and distributing valuable content to attract and retain a target audience, ultimately driving profitable customer actions.
