Salary: Digital Marketing vs Full Stack Development (Updated Guide)

Both Digital Marketing and Full Stack Development are highly sought-after professions in today’s quickly changing employment market, each with its own special benefits and challenges. Experts in these domains are in great demand as companies depend more and more on digital strategies and reliable online apps. It can be difficult, though, to decide between a career in Digital Marketing and Full Stack Development, especially when taking pay possibilities into account.

This updated guide compares the salaries of Digital Marketing vs Full Stack Development, examining the variables that affect pay as well as regional differences and industry trends. You can choose a job path that best fits your financial objectives and professional aspirations by being aware of these important factors. This guide will offer helpful insights to assist you navigate your career journey in the digital age, regardless of whether you are a seasoned professional, recent graduate, or career switcher.

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Introduction

Digital marketing has become a growing industry with endless employment opportunities for anyone looking to make a name for themselves in the digital space. Also the demand for online branding, advertising, and marketing is expanding, and companies are looking for qualified digital marketers that can guide constantly the shifting digital landscape.

A full-stack developer is a web developer who posses the advanced skills and the ability to handle many duties throughout the web development process. The full stack developer’s responsibilities also may vary, but they generally involve in the following fundamental abilities like, data modelling, security, business logic, API layer, quality assurance, and more.

Digital Marketing Salary

The digital marketing salaries according to the roles are specified below:

1. Digital Marketing Manager

Being a manager of digital marketing is a very profitable job. He or she is very important to the IT firms, internet businesses, and digital marketing organizations. As the highest paid professionals in the field, their responsibilities include developing digital marketing strategies, tutoring the individuals, and managing and directing the teams. To succeed in this role, a candidate must possess a high level of experience and proficiency in an extent of online marketing tasks, including email promotions, pay-per-click (PPC) advertising, content marketing, search engine optimization (SEO), and search engine marketing (SEM).

A manager of digital marketing may make an average of INR 18.5 lakh per year in India. However, the payment may vary depending on a variety of factors, such as the industry, educational achievement, digital marketing certification, and based on location. It is expected that the income will range from INR 49,790 to INR 50,966 per month approximately.

2. Pay Per Click Analyst

A PPC analyst’s duties also include managing paid advertising campaigns on websites like Google Ads, Bing, and various social media networks. They are in charge of monitoring spending, changing keyword offers, improving quality ratings, and using analytics tools to size the success of campaigns. As they develop proficiency and skill, PPC analysts may earn up to INR 6,00,000 or more, which can be result in the significant pay increase.

A PPC analyst or executive with around a year of experience may expect to make an average of INR 2.5 to 3 lakhs per year. And recent graduate who have completed internships and received certification, or have a firm grasp of PPC may also seek a pay package that is equivalent.

3. SEO Specialist

The creation of natural traffic, website optimization, and search engine optimization are under the scope of SEO specialists. Even though the initial pay for the SEO specialists may not be as high as for other digital marketing roles, with experience and knowledge, earnings can increase significantly. Also for an SEO specialist to be successful, they must understand ranking algorithms, technical SEO, and user experience optimization.

They should be proficient with a range of analytical and optimization tools, such as Google Analytics, SEMrush, and Ahrefs, as well as the content creation and the keyword research. An SEO specialist in India with minimum of 2 years of experience may expect to make between INR three and eight lakhs.

4. Social Media Marketing

The primary medium for interaction and communication with the brands these days is social media. Brands frequently put their social media presence ahead of developing the websites or apps. Accordingly, there is currently a higher demand for social media marketers who are expert at using various social media platforms for meeting and assistance.

As social media’s public face for the firms, social media analysts attract with users, answer their queries, and solicit their opinions and their ratings. A social media manager in India makes a payment, on average of INR 5,60,000.

5. Content Marketing

The Content marketing, which involves the creation of blog posts, videos, podcasts, and photographs among other kinds of material, is an important feature of digital marketing. Also the content marketing managers oversee the content strategy and create an extensive content that will promote the customer commitment and transformation and then optimize the content for several platforms.

To be an effective content marketing manager, you must possess exceptional writing, editing, and communication skills. They need to stay up to date with new developments in technology and be informed about a wide range of material forms. Also a content marketing manager in India usually earns approximately INR 10 Lakhs per year.

6. Copywriter

Copywriters are skilled at preparing logics and calls to action for their audience. Because they provide brief, customized content for a variety of platforms, including social media, email marketing, and websites, copywriters are crucial to the digital marketing industry. The power of words and explanation is used to create exciting copy that appeals to target audiences and fits with the brand’s voice.

Copywriters collaborate with designers, content strategists, and other specialists to build and execute campaigns. They conduct in-depth research, edit and review materials, and use SEO strategies to optimize content reach. Copywriters in India often make between INR 4 and 10 lakhs a year.

7. E-commerce Specialist

Internet-based purchasing Marketing experts supervise the general design and maintenance of e-commerce websites and portals in order to maximize sales and revenue. In addition, they have to establish guidelines for the management of products and content, collaborate with sales and marketing teams, and identify growth opportunities using web analytics, among other tasks.

An e-commerce specialist in the US earns, on average, Rs. 4,518,560 annually. An e-commerce specialist in the UK makes, on average 5 lakh a year. The average annual salary for an e-commerce specialist in India is ₹6,64,000.

8. Marketing Automation Specialist

A content producer with computer knowledge is also a specialist in marketing automation. They are very good at organizing processes and communicating. The misconception is that there isn’t much work involved in being a marketing automation specialist. It isn’t. An instrument requires a lot of work, time, and specialized knowledge to get the most out it.

An expert in marketing automation in the US makes, on average, earns 4,971,760 INR a year. In India, the annual salary of a marketing automation specialist is ₹800,973.

Factors Affecting Digital Marketing Salary

1. Size of the Company

The size of the company includes whether a company is domestic, multinational, or worldwide, and also its size can have a significant impact on digital marketing wages. The larger companies may often pay more to attract unusual employees. The average salary of a digital marketing strategist employed by an online company is ₹27,95,948, however the income of Google’s strategist is 459% more.

2. Skillset and Specialization

The skill set and experience level of digital marketers play a significant role in decides their salaries. People with a valid track record of success and a particular skills that companies value can often command more pay. Also the  experienced digital marketers in search engine optimization and marketing usually make more earnings.

3. Based on Location

The salary of digital marketing may differ based on the location of the company or client. And the different regions and cities may have different wage ranges; for instance, urban places like Bangalore, Pune, Mumbai, Chennai, and Mumbai typically pay more than suburban areas do.

4. Experience

If you have more than five years of experience in the field of digital marketing, then you should expect to make more earnings than you did in your previous job role. The longer you work, the more you will be paid off. However, years of experience not only alone do not necessarily translate into the experience.

If you work with the certain articles or in a specific industry, your wages can be more than that of the marketing copywriter. The same is true for those who work in the fields of artificial intelligence and machine learning.

Average Salary Ranges for Digital Marketers

Digital Marketer income in India is with the experience, a digital marketing executive may expect to make up to 6 LPA, with an average income of 2 LPA. On the other hand, the average salary package for a digital marketing analyst falls between 3.6 and 9.4 LPA accordingly. Regarding the salary, a lot of businesses are basing salary increases on an employee proficiency using the digital tools. It’s easy to understand that why workers with digital abilities are paying more.

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Full stack developer Salary

In India, a full stack developer typically makes 5,19,740 rupees, however this salaries can be increases if the candidate have the relevant experience or is a graduate of a prestigious university like IIT, NIT, or IIITs. Candidates with three to four years of experience can expect an average salarry for a full stack developers at least ₹7,93,607 per year in India.

The data indicates that in recent years, the average salary for the full stack developers in India has been increased. A full stack developer’s pay scale could differ according to the cities. The full stack developer salaries might also vary depending on a number of other criteria, including the candidate’s location, degree, experience, skill set, and job title.

Factors Affecting Full Stack Developer Salary

1. Based on Experience

A necessary factor in determining a Full Stack Developer’s payment is the experience. These are the various ranges that determine the salary ranges:

• Experience level 0–2 years : In India, Full Stack Developers with experience levels 0–2 can anticipate an average yearly pay of ₹3-5 lakhs.
• 5 years of experience: In India, Full Stack Developers with 2–5 years of experience can expect to make an average income of ₹11.6-12.1 lakhs.
• 5+ years of experience: Depending on their abilities and competence, experienced Full Stack Developers in India could fetch salaries ranging from ₹12 lakhs to ₹14 lakhs or more.

2. Based on Skills

The next factor that will impact your earning potential as a Full Stack Developer is the skill set you possess. The following illustrates how various talents affect your ability to make a living as a Full Stack Developer:

• Complete stack of technologies is needed. Experts in cutting-edge technologies such as React, Angular, Node.js, and other contemporary frameworks should anticipate better compensation in India, often between ₹8 lakhs and ₹18 lakhs annually.
• Programming Languages Needed: A Full Stack Developer’s pay can increase dramatically with proficiency in Python, Java, or JavaScript, potentially reaching up to ₹15 lakhs annually in India.

3. Based on Location

Several of India’s leading corporations have their headquarters located in cities including Hyderabad, Pune, Bangalore, and Delhi. This has a substantial impact on full-stack developers’ salaries in these cities. The approximate average salary for full-stack web engineers in their early career in these locations is as follows:

Average Salary Ranges for Full Stack Developers

In India, the normal payment for a Full Stack Developer is between 5 and 9 LPA. For a skilled experts with experience, the number can go up to 16 LPA. And the average income might reach 9,45,730 INR or more for applicants with three to four years of experience.

Salary Comparison: Digital Marketing vs Full Stack Developer

An executive in digital marketing with expertise might earn up to 6 LPA, with an average salary. Mutually, the typical pay scale for an analyst in digital marketing is from 3.6 to 9.4 LPA. When it comes to pay, many companies are basing salary increases on how well a worker uses digital tools. It makes sense that employees with digital skills are paid more payment.

In India, a Full Stack Developer will typically make between 5 and 9 LPA. For experienced workers with the necessary abilities, the payments can reach up to 16 LPA. The front end and back end of a web application are built by full-stack developers. The complete technology stack, including back-end technologies like Java, Python, and databases, as well as front-end technologies like HTML, CSS, and JavaScript, must be understood by the Full Stack Developer.

Conclusion

Entri Elevate’s Digital Marketing Course offer valuable knowledge and skills for success in the digital era. The course is intended for individuals new to digital marketing and interested in pursuing careers in performance marketing. You will learn various tools and techniques to attract and engage customers, explore different digital marketing channels, and create effective campaigns. Further, these courses are affordable and flexible and equip you with the skills needed to succeed in digital marketing roles.

Entri also offers a Full Stack Developer Course that offers live and recorded sessions curated by industry experts. This course covers tools and skills such as HTML, CSS, Javascript, etc. with guaranteed placement assistance.

Choosing a career always has a base on your interests and expected salary. One has to carefully analyse the job prospects that are available and choose the most apt one. But, there would always be the idea of why not trying something different, at least in terms of courses and in that note, Entri has got you covered!

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