Marketing Tips for New Yoga Teachers: Building Your Brand

Whether you are a freelance yoga teacher or run a successful yoga business, your digital marketing strategy is the key to growing and building your brand. In general, yoga marketing is very visual. Fast search yoga on Instagram will return beautiful pictures of yogis. It is essential on the crowded market to find a way your company stands out from the competition in a way that is both convincing and aesthetically pleasant.

Of course, this process is only for the growth of the company. Your marketing attracts new clients and retains old, but great yoga instructors and classrooms make it possible to prosper.

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List Tips and Describe

1.  Know Your Students

The common mistake made by yoga teachers is to appeal to everyone. However, your classes are actually focused on certain types of students. Beginning, fine yoga attracts a person other than hot vinyasa. Before implementing your marketing ideas of yoga, you must have a clear idea of ​​your target audience.

Create a personality for your ideal student. Think about gender, age range, family status, level of education, location and hobbies they may have. If you are unsure, check out who is already coming to class. Ask them for feedback. You may be surprised by the types of classes or times that are interested.

2.  Update Your Website

Even freelance yoga must have a specialized website. If you own a studio, it’s infallible. You can assume that all your students will check your online presence before you get to class. Therefore make sure your site has the following:

• Health Protocols – everyone will want to know that you keep students safe
• Weekly schedule, including full descriptions of each class and virtual offers
• BIOS and Pictures of the Studio owner and every teacher
• Instructions for students like what they should bring, what is available and what equipment you provide (such as cooling clothing for savasana or showers)
• Your location and contact information.

Keep your website updated and consider redesign if you haven’t been for some time. It is important to maintain your online presence as fresh as your classroom offers.

3.  Get Listed

When students are ready to try yoga, their first event is often searching online. Even if you do not own a studio, it is essential to leave your yoga companies listed on Google My Business, Facebook Business, Apple Maps and Yelp. If you are a member of the alliance of yoga or other health -related organizations, keep your list here.

When you are there, ask your ordinary students to publish a review of your company on this site. Holing potential students will want to know what others must say.

4.  Host Special Events

Some people need a special reason to try yoga, so be creative. Try to host an outdoor class in a nearby park (first consult the local municipality to get any necessary permits). Organize a workshop on the principles of settlement, inversions or other skills at which you excel. Perhaps a popular book club would be discussing spiritual texts at the zoom.

5.  Post Videos on Social Media

Sure, you can create a flow of Asania every day, but sometimes you prefer to follow the class of teachers on social media. You can also publish videos about sharing with potential students.

Do not think of it as a competition against other yoga teachers who have the glory of social media. Instead, focus on your target audience and offer these free classes as a way to settle for your style. It is a good practice to publish on Facebook three to seven times a week, one is a 30 -minute live class.

6.  Grow Your Email List

Especially at a time when people are more likely to stay at home due to health measures, it is more important to remain in contact than ever. At the same time, you can remind you of the upcoming virtual and personal classes-from e-mail marketing.

If you did not collect e -mail addresses from your current students, start immediately. It can be as simple as the login sheet at the beginning of the class or so witty that it offers a free electronic book in exchange for an e-mail address through your site.

7.  Partner with Local Businesses

You worked for years with the owner of a small paddle boarding company when you taught classes in Florida. He collaborated with me in the marketing of weekly Yoga vulture courses and helped me with all the necessary equipment before and after the classroom.

In this way, you could expand my audience to people who have already loved paddle boarding and also offer a special event for my ordinary students from my studio classes. Consider the local community: What business could you cooperate with?

8.  Support a Worthwhile Cause

Take a tip from restaurants that work with non -profit organizations when they have a special night when a percentage of the account is devoted to a good thing. You can do the same with yoga courses. You will return to the community and connect with people who share your interests and are curious about yoga.

9.  Create a VIP Program

Yoga teachers value their ordinary students, partly because we try to see how people advance on their yoga path. Let them know how much the VIP program is for you. Think about it as a program of loyalty rewards in the restaurant. Only a free dessert can get a free class.

10.  Encourage Students to Bring Friends

In the end, do not forget the simple power of advertising for the oral word as the final ideas for yoga marketing. Offer recommendations in which your students can bring a friend to class (either online or in person) where they both receive half the full price. Another option is to offer aromatherapy oils during the class to those who invite friends.

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Conclusion

From online yoga studios to brick and mortar yoga devices is knowledge to sell your business, the key to success. Traveling foreigners to paying and loyal customers is a way. By setting a strong base for your marketing plan, you can implement effective strategies that allow you to target your customers with relevant messages at the right time. When you continue to cultivate your yoga community and strengthen your online presence, performing in a crowded landscape will be the key to distinguishing your business and increasing your brand.