SEO Fresher Interview Questions

Starting a career in the SEO field as a fresher opens the door to endless opportunities in the dynamic world of the digital marketing. With the businesses relying on the search engines to drive the organic traffic, SEO has become a vital skill for ensuring the online visibility and success. If you’re going for an SEO fresher interview, it’s very important to not only grasp the fundamentals but also demonstrate your passion for optimizing the websites and understanding the search algorithms. In this blog, we’ll discuss the most frequently asked SEO Fresher Interview Questions. Also helping you gain the confidence and knowledge needed to impress your interviewers and then kickstart a rewarding career in SEO.

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Introduction

SEO is important for a multitude of reasons. It increases the website visibility for relevant keywords that help you generate more leads and the sales. In the modern world, the SEO is most in-demand ability in the digital marketing, which has made it one of the top employment prospects. Indeed, in the upcoming years, industries like analytics, social media, and the search engine optimization will generate more employment opportunities.

The process of optimizing your website’s content for relevant search phrases is known as the search engine optimization, or SEO. To start, carry out the keyword research to identify the terms that are relevant to your business and valuable. Create the excellent content that aligns with the purpose of each search term after that, then spread the word about it to build the backlinks. Make sure the speed and performance of your website are optimized as well. You will have no trouble becoming an expert in both the SEO science and art if you follow these steps.

Understanding SEO: The Basics

The Search engine optimization (SEO) is one of the most important marketing tactics for your business. SEO, short for the search engine optimization, is the process of improving your website so it ranks higher for the organic search terms and increases its visibility. The overall goal of the SEO is to generate more traffic for your website to generate more leads and the sales. There are three components of organic SEO, which include on-page, off-page and the technical SEO.

On-page SEO represents the factors directly related to your website’s content, which include things such as the blog article quality, meta descriptions, keyword targeting and more. The Off-page SEO comprises SEO factors that occur outside of your website, such as your overall backlink quntity and the quality. Finally, the technical SEO represents your website’s overall performance and the health, such as your desktop and mobile loading speed. To rank your website higher for relevant and the high-value keywords, it’s important to address all three of these SEO components.

SEO Interview Questions for Freshers

1. Define SEO and explain how does it work?

Answer: Optimizing a website for organic search results involves both increasing the quantity and quality of website traffic. To achieve this, a website or web page’s visibility in a search engine is increased without incurring any costs.

2. What does SEO represent?

Answer: The SEO stands for Search Engine Optimization.

3. In your opinion, why is SEO necessary for businesses?

Answer: The first clickable online banner appeared in 1993. HotWired had bought a few banner ads for advertising and marketing. Since then, there has been no turning back. A paradigm shift in marketing has occurred, and individuals can now use and experience something new every year on the Internet. The competition to appear on search engines’ first page has intensified due to the rise in internet activity. A company needs to use SEO to remain ahead of the competition if it wants to prosper online.

4. What is local search engine optimization?

Answer: Users and potential clients interested in local searches for a company’s goods or services are the target audience for local SEO. These essentially comprise inquiries and results based on location.

5. Define what is a search engine?

Answer: A search engine is a software program that looks up pertinent information on the internet in response to a user’s specific question.

6. List out some search engines other than the Google?

Answer:

• Bing
• Yahoo!
• DuckDuckGo
• Yandex
• YouTube
• Amazon
• Baidu

7. The WWW stand for?

Answer: The World Wide Web is referred to as WWW. It is a collection of webpages kept on web servers that are linked to nearby PCs.

8. Explain web crawling?

Answer: The process of a web crawler, also known as a spiderbot, spider, or crawler, searching the World Wide Web for web indexing is known as web crawling. In order to enable faster and more effective Internet searching for users, it visits pages via hyperlinks and copies them for the search engine to process and index.

9. What is Googlebot?

Answer: Google’s web crawler is called Googlebot. It locates, indexes, and crawls webpages.

10. Define the search engine submission?

Answer: The process of submitting your website to search engines so that it is indexed and crawled is called search engine submission. It is advisable to submit your website to search engines even though they are intelligent enough to find and index it on their own. This way, you will have the chance to provide some helpful information about your website, and the search engines will notify you of any potential errors they may find.

11.Define SERP?

Answer: Search engine results page is referred to as SERP. This page displays all of the search engine results that users have entered.

12. Explain the difference between organic and the paid results?

Answer: Search results on the SERP are displayed as either organic or sponsored results, depending on the user query’s relevancy and quality. There is no fee for organic results to appear on SERPs. Getting a high organic ranking is quite difficult and takes SEO.

Paid results are a type of SERP display that involves bidding on terms. They are ranked above organic search results depending on quality score and Max CPC (cost per click). You have to pay less money the higher your score is.

13. Explain on-page SEO and off-page SEO?

Answer: By optimizing the meta tags and descriptions, page title, URL structure, keyword density, body tags, internal linking, images, and other elements of the website, on-page SEO helps to guarantee that the website’s performance is increasing and getting better.

Press releases, social media networking, guest blogging, and reverse guest blogging are some examples of off-page SEO initiatives. These are carried out off the website in order to advertise and raise awareness of the same.

14. Do you know what Google Sandbox is?

Answer: Though it has long been discussed, Google has not directly addressed the issue of Google Sandbox’s existence. Before appearing on SERPs, new websites are thought to go through a probationary phase. Additionally, it is thought that the competition of a keyword and the active age of a domain are the two essential elements that trigger this filter. It is likely that the filter will be activated for anti-spam reasons if the frequency of searches for the used keyword is higher.

15. Define domain name?

Answer: A domain name is an address on the Internet that users can use to visit your website; it consists of email addresses, web addresses, and addresses of Internet protocols. It functions as a shortcut to your website’s hosting server. To browse a website without a domain name, one would need to type in the entire IP address. Numerical labels, or IP addresses, are not very practical for everyday use.

A domain name has two main elements:

• The website’s name:  (e.g. Entri App)
• The domain name extension:  (e.g. .com)

16. Explain the term URL?

Answer: The Uniform Resource Locator is known as URL. It is a web page or document’s entire address on www. A URL is made up of the following elements:

• Protocol: Protocol is a method used to process the URL (https, http, etc.).
• Domain: Its the name of the domain.
• Path/ File: The precise location of a page, file, further resources, etc.
• Query string: It is the parameters for the dynamic data.
• Hash: Hash is a specific section of a web page.

17. What do you mant by SEO-friendly URLs?

Answer: SEO-friendly URLs are those that are simple for people and search engines to grasp. They usually contain keywords and are largely self-explanatory and future-proof (i.e., they won’t become outdated over time).

18. Define web hosting?

Answer: Purchasing a home online is analogous to web hosting. You can create your website on space, which web hosting firms will give you. An Internet connection is required for the server to be used for hosting.

19. Explain what is DA?

Answer: Here’s another often asked question about SEO in interviews. Domain authority, or DA, is a search engine ranking score that goes from 0 to 100 and was invented by Moz. The score forecasts a website’s position on search engine results pages. Your chances of ranking higher are improved with a greater DA.

20. What is the difference between DA and PA.

Answer: Page authority (PA) describes the authority of a particular page based on social sharing, high-quality backlinks, and other factors, whereas domain authority (DA) describes the authority of your entire website. While the DA takes longer and needs more work than the PA, it is ultimately more beneficial. Still, both are advantageous to each other.

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21. Define TLD?

Answer: The last extension of an Internet address, such as.com,.net,.org, or.co.in, is called the top-level domain (TLD).

22. Explain ccTLD?

Answer: The country code top-level domain, or ccTLD for short, is a two-character domain extension that is reserved for a nation in search engine optimization. Here are some ccTLD examples:.in for India and.it for Italy.

23. Define PBN?

Answer: A private blog network, or PBN, is a collection of websites designed to link to one another in order to improve search engine rankings. It’s a type of unethical SEO.

24. Explain what is SEO tools?

Answer: Web page performance is examined by SEO tools, which also provide recommendations for top SERP positioning.

25. List out some SEO tools.

Answer:

• Google Search Console
• Google Analytics
• Moz
• Ahrefs
• Sprout Social
• SEMrush
• Screaming Frog
• Yoast SEO
• Majestic SEO
• Serpstat
• SE Ranking
• SpyFu
• Buzzsumo
• Raven Tools
• KeywordTool.io
• Ubersuggest

26. Differences between a nofollow link and a dofollow link?

Answer: Unless they are specifically marked as nofollow links, all hyperlinks are dofollow by default. Search engine crawlers use link juice as a vote of quality when they discover a link on a page. Due to the fact that they are high-quality backlinks, dofollow connections from authority websites will raise a site’s SERP ranking.

Because of the way nofollow links are coded, search engines cannot crawl them or use them as quality indicators. This is useful if you wish to link to external websites from within your website without giving those websites any authority.

27. Explain SEO writing?

Answer: SEO writing is the process of incorporating keywords and key phrases into the text of a website. This contributes to the website’s increased organic search engine prominence.

28. Define what keywords?

Answer: When searching the Internet, people employ keywords as words or phrases to discover relevant results for their query. Another name for them is search queries. Finding relevant keywords to include in the content of your website can help you rank higher in search results.

29. Explain the word keyword frequency?

Answer: Keyword frequency is the quantity of times a specific term appears in the content of a web page. Although utilizing keywords on your website can help it rank higher, employing them too frequently can lead to keyword stuffing.

30. Explain the word keyword difficulty?

Answer: Based on its high usage, keyword difficulty provides an indicator of how challenging it is to rank for a specific keyword.

31. Explain the word keyword proximity?

Answer: Keyword proximity is the separation or closeness of two keywords inside a web page’s body of text. A phrase will have more weight if its keywords are closer to one another.

32. Explain the word keyword density?

Answer: The ratio or percentage of keywords utilized on a given page is known as keyword density. The recommended percentage is between 3 and 4 percent.

33. Explain the word keyword stuffing?

Answer: One type of black-hat SEO technique is thought to be keyword stuffing. Increasing the frequency of a keyword to rank for a certain keyword is generally not recommended and might result in your website being penalized.

34. Explain the word keyword stemming?

Answer: Keyword stemming refers to the Google algorithm’s capacity to recognize several word forms based on a certain word in a search query. Adding prefixes, suffixes, pluralization, etc. is one way to achieve this.

35. Define what is keyword prominence?

Answer: The term “keyword prominence” refers to the prominent positioning of keywords on a web page, such as in the header, first paragraph, beginning of a sentence, meta tags, etc.

36. On a page, how many keywords should you use?

Answer: Three main keywords and a few supporting keywords are a good idea, but they shouldn’t appear out of place in the text. The amount of keywords to utilize will vary depending on the length, page flow, difficulty of the keywords, and other factors of the material.

37. Explain the long-tail keywords?

Answer: You can combine many keywords to create a more focused phrase. We refer to these as long-tail keywords. Because long-tail keywords can be quite specialized, they can be useful for drawing in quality traffic from users who are interested in that particular search query. Users are also more likely to convert from this type of traffic.

38. Define what is NAP?

Answer: Name, address, and phone number, or NAP, aids search engines in determining which list of companies to display for location-based queries.

39. Explain what is the bounce rate.

Answer: Prepare yourself for this crucial SEO interview question. The percentage of users that leave a website after landing on another page without going to any further pages or taking any further action is known as the bounce rate. It’s the proportion of one-page sessions to all of a website’s sessions.

40. Explain the header tags?

Answer: The headings (h1 level) and subheadings (h2–h6 levels) that are contained within a web page’s text are indicated using HTML header elements. Header tags or heading tags are another name for these tags. The hierarchy will be disrupted if you jump from h1 to h3, hence it’s not recommended for on-page SEO. Unless the page uses HTML5, which supports multiple h1 tags, each page should only have one h1 tag.

41. Differences between meta titles and meta descriptions?

Answer: When building a web page, it’s crucial to consider the two distinct parts of the HTML code known as meta titles (also known as page titles) and meta descriptions. These components, which resemble a book’s back cover blurb, inform readers of the page title they have arrived at and provide an overview of it when it appears in search engine results. This helps visitors understand your page’s content and determines whether or not visiting your website is relevant to them.

Additionally, if a user opens many tabs during a session, web browsers employ the meta titles in the browser bars to make it easy to distinguish between tabs of various pages. When someone bookmarks a website for later use, the page names are also used.

42. Explain what is internal links?

Answer: Hyperlinks within the same domain that link one page to another are called internal links. A thoughtful internal linking structure might make it easier for visitors to traverse the website without getting lost. Maintaining all critical pages two or three clicks away from the home page is smart practice.

43. Define the inbound links and outbound links?

Answer:

• Links pointing to your domain from another domain are known as inbound links.
• Links that point from your domain to another domain are known as outbound links.
• A small number of outbound links to websites with a lot of authority could be beneficial, but too many outbound links could harm your SEO. To prevent sending along the link juice, you must employ nofollow links.

44. Define the term backlinks?

Answer: Backlinks, or inbound links, are links pointing to your website from another domain.

45. Define what is an anchor texts?

Answer: Search engines employ anchor texts to decipher the context of the page to which they are linking. Anchor text is the text that can be clicked on within a hyperlink. It is the text that can be clicked to open a hyperlink to another page or resource on the subject. Users are redirected to the linked website, which offers further details on digital marketing tactics, when they click on the anchor text.

46. Define the term robots.txt?

Answer: A text file called Robots.txt tells web spiders which pages on your website to crawl or leave uncrashed.

47. What do you meant by robots meta tag?

Answer: Robots meta tags, also known as robots meta directives, offer a more precise method for crawling and indexing the content of a website. Examples of these tags are FOLLOW, NOFOLLOW, INDEX & NOINDEX, and so on.

48. Explain 301 redirect?

Answer: Users and search engines can be redirected from an outdated URL to a new one with the use of 301 redirects. Most of the link juice from the old page is transferred to the new page via 301 redirects.

49. Explain the Google Search Console or the Webmaster tool?

Answer: Google Search Console, formerly known as Webmaster Tool, is a free tool that lets users keep an eye on the functionality and exposure of their websites. It provides the following understandings:

• Verification that Google can locate and index a website
• Fixing problems with indexing
• Re-indexing the fresh or updated content
• displaying the website’s backlinks
• addressing issues with AMP, other search features, and mobile usability
• tracking the website’s Google search traffic, including the frequency with which it shows up in search results, the precise questions that lead to it, the frequency with which visitors click through on those search results, etc.
• warnings and alerts on indexing troubles, spam, and other problems

50. Define what is image alt text?

Answer: An image and its content are beyond the comprehension of a search engine. Thus, the image alt text aids in providing it with an idea. It’s an attribute in HTML. In the unlikely event that a browser is unable to display the image, it is still possible to comprehend the image’s content by reading the alt tags. In addition to optimizing the image for image searches, it may also influence a Google ranking.

51. Explain forum posting?

Answer: One method of off-page SEO is commenting on forums. You can participate in online debates by starting a new thread on a forum, starting a conversation on an already-existing one, and interacting with other users. Building backlinks to your website is a fantastic idea.

52. Define what is referral traffic?

Answer: Referral traffic refers to website visits that come from uncrawlable sources, such as links in emails or social media posts.

53. Explain PPC?

Answer: Once more, this is a typical question for SEO interviews. With the pay-per-click (PPC) advertising model, the publisher receives payment from the advertiser only when the ad is clicked. You only pay when consumers click on your advertisement, which helps increase traffic to your website.

54. Define what is CTR?

Answer: The ratio of users who click on a particular link to all users who view it on a web page or other medium is known as the click-through rate, or CTR. Another well-liked question for SEO interviews is this one.

55. Deffine the word EMD?

Answer: The ratio of users who click on a particular link to all users who view it on a web page or other medium is known as the click-through rate, or CTR. Another well-liked question for SEO interviews is this one.

56. What are the duties of an SEO Manager?

Answer:

• Conduct SEO initiatives and projects to enhance the website.
• Produce leads
• Track and document project and campaign performance.
• Keep an eye on team performance and provide guidance.
• Make the website more efficient.
• Cover the void in content and monitor KPIs.
• Have outstanding communication abilities
• Work together with other groups of people.

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Tips for SEO Freshers Preparing for Interviews

1. Understand the SEO Fundamentals:

Understand the fundamentals of the search engine optimization, including keyword research, meta tags, backlinks, on- and off-page optimization, and the SERPs (Search Engine Results Pages). Examine the operation of the search engines and the significance of the organic traffic.

2. Familiarize Yourself with the SEO Tools:

Gain practical experience with the well-known SEO tools including the Ahrefs, Moz, SEMrush, Google Analytics, Google Search Console, and keyword research tools. Interviewers could inquire about your level of experience with these tools.

3. Stay Updated on the SEO Trends:

Since the SEO is always changing, keep up to date on the most recent changes to the Google algorithm. SEO the best practices, and the emerging trends like voice search and the mobile-first indexing.

4. Learn Basic HTML and Website Structure:

SEO requires a familiarity of website architecture and the basic HTML. Understand the functions of the SEO elements such as the headers, alt attributes for images, and the title tags.

5. Prepare for the Analytical Questions:

Prepare yourself to the troubleshoot SEO difficulties, examine the website performance, and explain how you would raise a site’s rating. Practice examining and recommending the optimizations for the real-world websites.

6. Know the Importance of Content:

The SEO and the content go hand in hand, be ready to discuss the content strategies, search engine optimization techniques, and the function of content in the generating traffic.

7. Understand Link Building the Strategies:

Learn about the ethical link-building strategies and be prepared to defend your method to constructing the backlinks without engaging in unethical behavior.

8. Familiarize Yourself with the SEO Metrics:

Discover how to use the data such as organic traffic, bounce rate, click-through rate (CTR), and the keyword rankings to monitor and assess the SEO effectiveness. Prepare an explanation of their importance.

9. Prepare for the Scenario-Based Questions:

Interviewers may pose the scenario-based questions, such as how you would respond to a ranking decline or modify a website to better serve a certain target market. Engage in critical thought when answering these kinds of questions.

10. Show Enthusiasm and Curiosity:

Talk about any personal projects or the experiments you’ve conducted to show off your enthusiasm for the SEO. You should also demonstrate a readiness to learn and adjust to new tools and the strategies.

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