Top Most Hired Digital Marketing Roles [A Complete Report]

The need for knowledgeable digital marketers is growing in the current digital era as companies look to improve their online visibility and efficiently connect with their target markets. A variety of roles, from social media managers to search engine optimization (SEO) experts, are essential to the success of digital marketing. In this comprehensive report, we’ll delve into the top most hired digital marketing roles, providing insights into responsibilities, required skills, salary expectations, and career opportunities.

The need for qualified individuals to fill positions in this industry is rising along with the popularity of digital marketing. We’ve compiled a list of the top 10 most hired roles in the digital marketing business to assist you determine which positions are in high demand in 2024.

Learn Digital Marketing Fundamentals! Get Free Demo Here!

Introduction

Digital marketers communicate with both new and existing clients. Their main goal is to advertise your goods and services. Gaining clients or converting sales is the ultimate objective for your company. Additionally, digital marketers develop your brand, interact with clients, and gain over devoted followers. They utilise a variety of digital platforms, including social media, blogs, and websites. Because of this, different types of internet marketers play different roles.

As of 2020, the global market for digital marketing was valued at $350 billion. The potential increase might reach $460 billion this year and $786.2 billion by 2026, exhibiting a 13.9% compound annual growth rate (CAGR). Digital marketers, whether employed full-time or on a freelance basis, are in greater demand than ever. The Bureau of Labour Statistics projects that by 2026, the need for marketing positions could reach 10%. Comparing this increase to all other careers, it is above average.

Most Hired Digital Marketing Roles

1. SEO Specialists

Digital marketing relies heavily on search engine optimisation, or SEO. Website or content are supposed to appear at the top of Search Engine Results Pages (SERP). The ultimate objective is to increase website traffic and online visibility.

• Responsibilities: SEO specialists are responsible for optimizing website content, improving search engine rankings, and driving organic traffic. They conduct keyword research, optimize on-page elements, and develop strategies to enhance website visibility.
• Skills Required: Proficiency in keyword research tools, understanding of search engine algorithms, technical SEO knowledge, analytical skills, and familiarity with SEO best practices.
• Career Opportunities: SEO specialists can advance into roles such as SEO managers, digital marketing managers, or consultants, leveraging their expertise to drive broader marketing strategies.

However, the following tasks are carried out by SEO experts:

• Improve webpages (technical SEO).
• Create pertinent material by integrating keywords into it (on-page SEO).
• Use off-page SEO techniques like Press release, guest posts, info graphics submission etc

2. SEM Specialists

Similar to SEO, search engine marketing aims to increase website traffic and online presence. The distinction is that SEM is for sponsored search, whereas SEO is for organic search. According to Clutch, a third of users click on a sponsored search ad because it provides a direct response to their query.

Do pay-per-click (PPC) advertisements appear in SERPs? SEM experts produce and optimise it for search engines. Businesses would now have to pay for each click that was successful. Still, these clicks result in traffic to the website, leads, and sales.

3. Email Marketers

It’s estimated that there are more than four million email subscribers globally. Emails are used by people for business as well as personal reasons. It makes sense to contact email users as they are potential clients. Sending promotional emails to current and potential clients is the responsibility of email marketers. They update previous clients as well as conduct cold outreach.

• Responsibilities: Email marketing managers develop and execute email marketing campaigns to nurture leads, drive conversions, and build customer relationships. They segment email lists, create engaging content, and analyze email performance metrics.
• Skills Required: Proficiency in email marketing platforms, copywriting skills, knowledge of email marketing best practices, data analysis abilities, and familiarity with marketing automation tools.
• Career Opportunities: Email marketing managers can advance into roles such as marketing directors, CRM managers, or digital marketing directors, leading comprehensive marketing strategies.

Learn Digital Marketing Fundamentals! Get Free Demo Here!

4. Content Writers or Copy Writers

Digital marketers rely heavily on online writers. They create stuff that may be viewed online. They draw clients, interact with them, and even sway judgements about what to buy. Regarding writing, there are two paths you can choose from:

Content creators:

Expert content writers typically compose blog entries, guest pieces, and other content. They don’t just want to subtly advertise goods and services. They aim to inform individuals, educate the public, communicate with customers, and establish a brand.

• Responsibilities: Content marketing specialists create and distribute valuable content to attract and engage target audiences. They develop content strategies, write blog posts, create videos, and manage content calendars to support marketing goals.
• Skills Required: Strong writing and editing skills, creativity, knowledge of content management systems (CMS), familiarity with SEO principles, and experience with content marketing analytics.
• Career Opportunities: Content marketing specialists can advance into roles such as content marketing managers, editorial directors, or marketing directors, overseeing broader content strategies and teams.

Copywriters:

The primary distinction between copywriters and content writers is what drives them. Whereas the latter seeks to promote, the former seeks to educate. Copywriters create product descriptions, service page content, and marketing copy for advertisements.

5. Social Media Managers

Social media has great business potential. They are not just used for interpersonal communication. They use these platforms for digital marketing as well. The duties of a social media manager might range from making and posting advertisements to posting content on social media. Employment in YouTube, video, Instagram, and Facebook marketing are also available.

• Responsibilities: Social media managers oversee a company’s social media presence, develop content strategies, manage social media accounts, and engage with followers. They analyze social media metrics to track performance and optimize campaigns.
• Skills Required: Strong written and verbal communication skills, creativity, knowledge of social media platforms and trends, proficiency in social media management tools, and data analysis abilities.
• Career Opportunities: Social media managers can progress into roles such as social media directors, digital marketing directors, or content marketing managers, leading broader marketing initiatives.

6. Social Media Influencers

In the industry, influencer marketing is still relatively young. But it’s quite potent, particularly in the era of social media. From $9.7 billion in 2020 to $13.8 billion in 2021, the industry expanded. This year, it has the potential to grow to a massive $16.4 billion sector.

Influencer marketing, to put it simply, is the partnership between companies and well-known individuals. It comprises using well-known influencers, known as brand ambassadors, to publicise goods and services. Take advantage of this if you’re a well-known social media influencer with a sizable following on sites like TikTok!

7. Affiliate Marketers

In the world of digital marketing, affiliate marketing is a relatively new development. Product promotion is done by affiliates, who get paid a percentage of each sale. At first, it’s a great side gig, but it could lead to a career in digital marketing.

Affiliate marketers use social media, blogs, and other online channels to market goods and services. Every time someone purchases through a link that points to you, you get paid a commission. As a result, over time, your abilities in digital marketing will grow.

8. Web or Graphic Designers

A component of whole digital marketing is web and graphic design. Impressive visuals are produced by designers, whether they be infographics, product images, or promotional videos. What they do is this:

• Web designers aren’t just about making corporate websites, though. They build responsive websites and produce user interfaces (UI) and user experiences (UX). They are essential to any particular business. Why?All businesses, even click-and-mortar stores, must have a website.
• Designers of graphics: They produce images for online media. These web designs range in complexity from infographics’ straightforward graphs and charts to online advertisements’ powerful components. They therefore have to be a permanent member of the digital marketing team.

Learn Digital Marketing Fundamentals! Get Free Demo Here!

9. Brand Experts

Beyond appearances, branding has deeper meanings. It involves more than just creating a logo and advertising a brand. Maintaining its fundamental principles, beliefs, and ideals is also important. In the end, the goal is to improve a company’s reputation so that its target audience would find it appealing.

Observe that nearly half of buyers claim to pay more for reputable brands. Brand experts are therefore very important in business. They ought to have more than just marketing expertise. They must be business gurus who can foster the expansion and success of brands.

10. Digital Marketing Experts

A digital marketer plays a multifaceted job, as the name suggests. To be one, one needs to be knowledgeable about every aspect of internet marketing. These consist of branding, social media management, email marketing, content marketing, SEO, and SEM.

Entri Elevate Digital Marketing Course offer valuable knowledge and skills for success in the digital era. The course is intended for individuals new to digital marketing and interested in pursuing careers in performance marketing. You will learn various tools and techniques to attract and engage customers, explore different digital marketing channels, and create effective campaigns. Further, these courses are affordable and flexible and equip you with the skills needed to succeed in digital marketing roles.

Career possibilities after completing a digital marketing course:

• Digital Marketing Analyst
• Performance marketer
• Social Media Strategist
• Content Strategist
• Marketing Consultant
• SEO Specialist
• PPC Specialist
• Web Analyst
• Affiliate Marketing Specialist
• Digital Analyst