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Social media platforms have become an indispensable part of our daily life. Most of these platforms began as a means for individuals to connect, share, and express themselves, but they have transformed into a multifaceted landscape where businesses can engage with their target demographics. Various social media platform has helped businesses to cater to a wider audience rather than relying on the traditional advertisement of television and radio.
This blog takes you through the various social media media platforms that businesses use to reach their target audience for engagement, visibility and growth strategies. This is usually done with the help of a digital marketer.
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Benefits of Digital Marketing
- It helps you stand out from your competitors.
- It provides opportunities for increased customer engagement.
- We get real time customer feedback.
- It helps connect with prospective and existing customers.
- It enables the businesses to take data driven decisions.
Best Social Media Apps for 2024
1: What is the primary goal of SEO (Search Engine Optimization)?
Various social media apps are being used by businesses to market their products. The interfaces, engaging features, and seamless user experiences have made these apps popular. Let us have a look at some of the best social media apps for 2024:
1. Facebook
Facebook is the largest social networking site, with over 3 billion people using it monthly. Initially, it was created as a platform for college students, but now it serves as a hub for communication, allowing users to share personal updates, multimedia content, and connect with friends and family. More than 200 million businesses use Facebook tools, and more than seven million advertisers actively promote their business on Facebook.
A Facebook ad account via Meta Ads Manager allows you to create campaigns to raise awareness of your brand and convert prospects to customers across Facebook and Instagram. It is easy to get started on Facebook because it is easy to share content in all formats – text, images, video and stories. The Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people. The advertising tools on Facebook enable precise audience targeting and maximizing the impact of ad campaigns.
2. WhatsApp
WhatsApp is a personal messaging app used by people in over 180 countries which has an estimated of 2.78 active users. This platform was initially used to send text messages to family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands. According to reports, WhatsApp Business has over 200 million monthly active users.
WhatsApp’s business platform allows businesses to provide customer support and share updates with customers about their purchases. For small businesses, there’s the WhatsApp Business app, while enterprise businesses can use the WhatsApp Business API.
You should first create a verified business profile and provide essential information like address, business hours, services etc. The good thing about WhatsApp Business API is that it allows for more scalable and personalized interactions, such as sending notifications, updates, and transactional messages. You can set up automated responses, thus facilitating quick replies to customer inquiries.
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3. YouTube
YouTube is a video-sharing social media platform where users can watch unlimited videos. It is also the second largest search engine after Google. It is great platform to captivate your audience through visual storytelling. YouTube helps improve your business by providing insights into audience demographics, watch time, and engagement metrics to optimize content strategies. It also helps you to target specific demographics and interests thus aiding you in expanding your reach and visibility.
4. Instagram
Instagram is a visual social media platform, which has emerged as an essential tool for businesses. This platform helps you showcase your products or services with photos or videos. On the app, you can share a wide range of content, such as photos, videos, stories and reels.
As a brand, you can create an Instagram business profile, which provides analytics of your profile and posts. The analytics provide valuable insights into audience demographics, engagement metrics, and content performance. You can also schedule Instagram posts using third-party tools. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands.
5. WeChat
WeChat is one of the most popular social media platforms in China and other parts of Asia. It was originally a messaging app which has evolved into an all-in-one platform. It offers an extensive range of features that enable businesses to connect, engage, and transact with customers seamlessly. You can run ads on the official WeChat account or on WeChat Moments. There are also many WeChat-based influencers who can help your brand reach millions of Chinese consumers.
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6. TikTok
TikTok is a short-form video-sharing app known for its viral content and engaged user base. It’s one of the fastest growing apps in the world. This social media platform gives you an opportunity to connect with a younger demographic through creative and engaging content.
TikTok allows users to create and share videos between 15 seconds and 10 minutes long, and the app has a variety of sound effects and filters to enhance the video quality, thus making them more appealing. Various strategies like influencer collaborations, hashtag challenges encourage user-generated content and boost brand awareness.
7. Telegram
Telegram is a messaging platform that has features that enable you to leverage your business. It works across multiple devices with no limits on media sizes. Its end-to-end encryption for all activities, including chats, groups, and media shared between participants is a distinctive feature. Various features like chatbots and broadcast messaging makes it easier to respond to customers.
8. Snapchat
Snapchat is a social media platform popular among young adults. It focuses on photos and short videos and can be used to create engaging and temporary content. This helps to garner attention and interaction. The ‘Stories’ feature enables you to share a series of images or videos that vanish after 24 hours.
9. X (formerly Twitter)
X is a platform that allows your businesses to share images, videos, polls, and threads for audience that love these type of content. This platform strongly emphasizes on real-time information. X now has expanded its functionalities and it includes enhanced analytics tools, which help you leverage advanced audience insights. This enables precise targeting and effective content marketing strategies.
10. Pinterest
Pinterest offers a variety of features to showcase your products. It is a one-stop shop for inspiration and discovering new products and ideas. On Pinterest, users can “pin” photos that link to websites, product pages, blog posts, and other content across the internet. This enables businesses to direct traffic to your website. According to reports, Pinterest’s user base are seven times more likely to purchase products they’ve pinned. The platform offers group boards that encourage community engagement. This allows you to collaborate with influencers or customers.
11. Reddit
Reddit is often referred to as the “front page of the internet”. This platform has various subreddits that have different levels of engagement. You can do a research to see if there are popular subreddits your brand can be part of. This will help you engage with your target audience.
However, most subreddits do not allow self-promotion. This is to make you engage with members in the respective subreddits by asking and answering questions, sharing tips and resources, and participating in discussions.
12. LinkedIn
LinkedIn is a leading professional networking platform. It was a simple job search engine and resume site that has transformed into a professional networking platform where industry experts share content, network, and build their personal brand. LinkedIn has evolved from a simple job search engine and resume site into a professional networking platform where industry experts share content, network, and build their personal brand. Using this platform, you can create and share content that can position your company as an industry leader or authority.
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FAQs – Best Social Media Apps for Marketing
What is social media marketing?
Social media marketing is the use of social media platforms to to build a company’s brand, interact with customers, increase sales, and drive website traffic.
Is social media marketing powerful?
Social media marketing is a powerful tool because it helps you build and maintain relationship with customers and drive sales.
Which are the best social media platform for marketing?
Some of the best social media apps are:
- YouTube
- TikTok
- X
