How to Answer ‘Why Do You Want to Join Our Company?’

One of the most common interview questions is, “Why do you want to join our company?”. When employers ask this question, they are trying to know how much you know about the company and what your motivation is. In this blog, we’ll break down the best ways to craft a compelling response and provide key strategies, sample answers, and common mistakes to avoid.

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Sample Answers for Different Scenarios

The way you answer the question ‘Why Do You Want to Join Our Company?’ can be a deciding factor. The interviewer is keen to understand your knowledge about the company and the role. Your response will give them an idea about your career goals and whether you are looking for a long-term opportunity.

Sample 1

“Every role that I’ve been in, be it marketing, journalism, or advertising, was related to writing. The reason why I want to work here is that I can see myself growing professionally in this position. I believe I can apply my writing effectively for the role of Communications Assistant for an organization of your size.”

Sample 2

“I am passionate about teaching new things to kids and expanding their knowledge. I have been teaching long before I got my Master’s in Education. I have given tuitions to little children during my high school days, and I’ve been a babysitter on and off since then. Teaching kids is something that I can do effortlessly, and I can’t think of a better position than this one to practice what I love doing professionally.”

Sample 3

“As a recent graduate, I am eager to apply my skills in a dynamic and innovative company like yours. I admire your company’s commitment to [industry trend or value, e.g., sustainability, technological innovation], and I believe this role will provide the perfect environment for me to learn and grow while contributing my enthusiasm and fresh perspective.”

Sample 4

“I want to work here because I love your company and the products! I’ve been using (name of the product) since I can remember, and I think your technology is the most user-friendly on the market. I’d love to contribute everything I know about tech to work on such intuitive smartphones!”

Sample 5

“I am making a transition into [name of the industry] because I am passionate about [the reason]. What sets your company apart is its [mention strong points], and I am confident that my experience in [relevant experience from past role] will enable me to make a valuable contribution. I am enthusiastic about the opportunity to bring my skills to a new environment where I can create a meaningful impact.”

Tips to Deliver Your Answer Confidently

1. Conduct a thorough research on the company, its mission, and values. Show that you have extensive knowledge about the company and that you are impressed by its goals and values.
2. Have a clear idea about the role you are applying for. This will help you explain your interest in the role and show the interviewer that you really know what you’re applying for.
3. Be honest. Your answer should be something that applies to you and how you feel about the job.
4. Mention why you are interested in that particular industry or role. Let them know that you are passionate about the role and that you are there to stay.
5. Do not show that you are desperate for a job. Similarly, the package should not be considered as a reason for joining the company.

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How To Personalise Your Answer?

Personalising your answers is a great way to showcase your dedication and interest in the role. Generic answers that do not exhibit your personalities come across as signs of disinterest and even as rehearsed. When it is evident that you have personalised your answer by understanding the role and the company, you gain an edge over other candidates and applicants. Here are some ways you can personalise your answer to get the edge over others.

• Connect the Role to Your Career Goals

Personalising one’s answer doesn’t necessarily just mean to flatter the company. You also need to explain how this particular role is a perfect fit for your career. Imagine a scenario where you have to hire between 2 potential candidates. One is qualified and has given answers that are satisfactory. The other is also qualified but has given answers that showcase motivation and a clear vision in terms of personal and corporate growth. The latter will always have an edge due to the presence of a personality that easily impresses employers. Here’s how you can do that:

• • Talk about how this role can help you move forward from where you are right now. Link the responsibilities of the role to your previous experience.
  • If the role details certain tools, express your interest in working with them.
  • Link the role to a long-term career goal, which makes companies hire you more effectively.

• Highlight A Shared Value or Mission

Company cultures and values are a key factor in the hiring process as they define the compatibility of the applicant with the company. Each company has its values, and they need candidates who understand what they stand for. If you have values that align with the company’s culture, that could be another major component for you getting hired.

Here are some tips on how to highlight your compatibility on shared values and culture:

• • Identify what they stand for by going through their mission and values pages, LinkedIn and Instagram handles, and other online and offline reviews. Common values that you can look out for include innovation, integrity, inclusion and diversity, sustainability, continuous learning, and community involvement.
  • Don’t just restate their values; instead, mention how they align with your values. Consider this example:

“One thing that drew me to your company is your commitment to ethical sourcing. As someone who studied environmental science, I’m passionate about sustainability, and it’s important for me to work at a place where those values are put into action.“

• • You could also try to incorporate a personal story or background to reinforce the value and cultural compatibility. Here is an example:

“I noticed your company recently hosted a hackathon to support local non-profits. During college, I volunteered as a tech mentor for NGOs, and I loved combining my skills with meaningful causes. I’d be proud to contribute to a company that does the same.”

Conclusion: More than A Formality

For a large section of applicants, the question, “Why Do You Want to Join Our Company?” is a question that is asked out of formality. The reality is that your answer to this question shows a lot of information to the interviewer, which may directly impact your hiring process. By following these small yet impactful tips, you can provide an answer that reflects your character and values to the hiring board.

All of this would only be possible if you have strong communication skills, especially in the English language. Therefore, to level up your communication in the English language and get insights on questions such as these, enroll in Entri’s Spoken English course, which is known for its exceptional classes and instruction with industry-expert mentors and high-quality materials for fine-tuning. So, what are you waiting for? Enrol now and secure your future with Entri!