Digital Marketing Salary in Kerala (Updated Guide)

This blog post explores the field of digital marketing salary in Kerala, providing you with an accurate idea of what to anticipate for different professions and experience levels. We’ll also look at things like earning possibilities and offer advice on how to get the most out of your Kerala digital marketing job.

Kerala is no exception to the digital age’s impact on corporate operations. Because of the rapidly expanding IT industry and rising internet usage, there is a great need for qualified digital marketers. However, if you’re thinking about going into this fascinating industry, you undoubtedly have one major concern: what kind of pay can I expect?

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Digital Marketing Roles and Responsibilities

The effectiveness of marketing campaigns and projects depends on who organises and manages them. As more companies and brands come to understand the value of having a strong digital strategy, it’s critical to outline the duties and responsibilities of digital marketing that go into creating a productive team.

Key digital marketing team roles include:

• Digital marketing project manager
• Digital marketing strategist
• Social media manager
• Content writer/creator
• SEO specialist
• PPC specialist
• Graphic designer

Digital marketing project manager

• Conducting marketing campaign reviews and collecting client feedback
• Monitoring project budgets and schedules
• Assigning and overseeing the work that team members are assigned
• Organising, arranging, and carrying out new projects and marketing campaigns
• Adding code to marketing processes to boost productivity
• Ensuring adequate resource allocation for the completion of projects successfully
• Creating and executing change management strategies for digital marketing initiatives
• Risk assessment, management, and mitigation for digital marketing

Digital marketer

• Carrying out activities related to digital marketing
• Developing unified brand communication
• Examining the results of marketing campaigns
• Utilising knowledge from previous campaigns to improve current ones
• Interacting with viewers on the internet
• Setting up key performance indicators for marketing strategies and collaborating with outside partners to
• Achieve business and marketing objectives

Social media manager

• Calculating the frequency of social media posts
• Answering questions and providing opinions
• Fostering a close relationship between the company and its clients
• Working together with other members of the marketing team
• Developing a social media plan to raise social media visibility and engagement

Content creators

• Keeping brand messaging consistent
• Coming up with fresh, original content concepts to promote the goods and services of the business
• Producing superior content Working together with other marketing teams to carry out fruitful digital marketing campaigns
• Producing material that is optimised for search engines to rank highly

SEO specialist

• Establishing and carrying out keyword strategy
• Adding new metadata, alt text for images, and headlines to raise search engine rankings
• Organising resources such as Google Analytics and websites
• Developing SEO tactics to boost conversions on websites
• Content optimisation for search engine results
• Performing audits for SEO
• Creating reports about SEO techniques

PPC specialist

• Dividing up the intended audience
• Setting up important performance indicators
• Writing copy for paid advertisements
• Planning and carrying out advertising initiatives that are paid for, such as display advertising
• Examining and improving ongoing sponsored advertisements

Graphic designer

• Developing visual components for content marketing, social media posts, and other marketing initiatives
• Carrying forth creative concepts for sporadic marketing initiatives
• Arranging brand materials in preparation for brand collaborations
• Establishing rules for brand design
• Assisting with the creation of websites

Digital Marketing Salary in Kerala

The average earnings for digital marketing in Kerala, broken down by experience level, are as follows:

Fresh hires (ages 0 to 2): between Rs 15,000 and Rs 30,000 a month
Mid-Level: Rs 35,000 – Rs 75,000 monthly (3-5 years)
Senior Level (5+ years): greater than Rs100,000 monthly

A Detailed Analysis of Digital Marketing Salary in Kerala

Let us explore some digital marketing roles and the salary ranges associated with them in Kerala:

Digital Marketing Manager: Supervising campaigns, analysing data, and formulating plans, managers serve as the digital marketing ship’s captain. They should budget between Rs 7.5 and Rs12 lakhs annually for their pay.

SEO Expert: SEO experts make ensuring a business’s website appears highly in search engine results. Their annual pay ranges from Rs 3 to Rs 5 lakhs on average.

Social Media Manager: On sites like Facebook and Instagram, social media managers interact with users. Their annual income ranges from Rs 3.5 to Rs 6 lakhs.

Content Marketing Specialist: To draw in and keep customers, content marketers create engaging material. Their annual compensation ranges from Rs 3.5 to Rs 4.5 lakhs.

Digital Marketing Executive: Executives help with a variety of activities to support managers in digital marketing. A starting wage of about Rs15,000 per month is what new hires should anticipate.

Although the above numbers give you a rough approximation, your pay may differ based on where in Kerala you live. Owing to a bigger concentration of digital agencies and larger corporations, cities like Kochi, Thiruvananthapuram, and Kozhikode provide better pay than smaller towns.

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