LIC recruits candidates to fill vacancies for its various posts like Assistant AAO, ADO. Apprentice Development Officer (ADO) is one such post to which large applicants apply every year. In this article, aspirants can go through the LIC ADO job profile 2021 which includes the main responsibilities, duties, and roles that an ADO has to handle. LIC ADO Notification 2021 recruitment is yet to be released.
LIC ADO Job Profile 2021
The Apprentice Development Officer job is primarily a sales supervision job. The selected candidates will be required to sponsor suitable persons to be appointed as Life Insurance Agents, train them properly, and help the recruited agents to sell life insurance to a maximum number of persons. They will also be required to give prompt after-sales service to policyholders.
For this purpose, considerable movement including tours covering the entire area allotted to them is involved. The recruitment as Apprentice Development Officers is for Urban and Rural Areas and the selected candidates will have to work in these areas. It is, however, likely that some of the selected candidates may be posted in the jurisdiction of nearby Divisional Office/s within the jurisdiction of the Zone.
It is clarified that appointment as Apprentice Development Officer does not by itself confer any right on the candidates to be appointed as Probationary Development Officer.
During this period of time, the ADO will have to undergo Theoretical and Field Sales Training. The Apprentice Period will begin from the date of commencement of training. And they will be paid a fixed amount as a stipend per month as per the rules of the Corporation.
An Apprentice Development Officer, who successfully completes the apprenticeship and, in the opinion of the Recruiting Authority, will be appointed to the service of the Corporation as a Development Officer and placed on probation. The period of probation shall be for one year which may be extended up to two years. During this period, the job responsibilities will be the same as that of the appointed ADO.
LIC ADO: Career Growth
There is a huge opportunity for career growth in this post. Surely this will be a good chance for the candidates to reach the expected higher posts.
The expected promotion channel for the ADO is as follows:
- Apprentice Development Officer
- Probationary Development Officer
- Development Officer
- Assistant Branch Officer
- Branch Officer
- Senior Branch Officer
- Assistant Divisional Officer
- Divisional Officer
- Senior Divisional Manager
- Regional Manager
LIC ADO Job Profile: Role, Duties, and Responsibilities
As discussed it is a sales supervision job. So, it demands the management and administrative skills of the candidate. ADO has to manage the agents and also the acquisition of new sales. And the ADO’s increment or bonus completely relies on the sales. In that sense, it is a somewhat risky job and involves work pressure. But it is having a flexible work time. However, marketing skills and innovative thinking which increase the sales product will be promoting factors. The new sales strategy should be developed along with the coordination of all Life Insurance agents.
The Roles and Responsibilities include:
- Recruit Life Insurance agents for selling or marketing LIC policies to assigned areas.
- Should be aware of current policies and also the trends.
- Providing training to the selected agents working under ADO guidance.
- To analyze the overall performance of each agent.
- Find out the marketing capabilities and shortcomings of each agent.
- Motivate the agents to acquire maximum sales in a given time period.
- Assign a target quota for each agent.
- Maintain overall integrity in sales.
So, these are the job profile for the post of ADO. Hope the article was informative. Aspirants can practice the latest online mock test series 2021 and previous question papers for the upcoming LIC examinations on ENTRI.