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As more people are coming to learn how to code, I feel the urgency of writing this article on what can a coder do to make traditional websites survive in the Artificial Intelligence era. I am sure you have heard about the AI revolution and how it could change everything we know including the way we live and work today, but are you really ready to face it? Let’s talk about some things that coders can do to keep traditional websites alive as it is with Artificial Intelligence! But first, let’s have a quick introduction to Artificial Intelligence (AI) so you will get an idea of what we are talking about.
Dynamic Websites Are Easily Updatable
Nowadays, most web pages are static in nature and cannot be easily updated or modified. These static websites are simple for content creators to understand but are not good for end-users as they have to wait for a new page to load every time there is an update. Dynamic websites, on other hand, work well with search engines as they enable these sites to process content faster and make it easier for people to navigate through them. Static websites require more time from programmers and designers alike which means dynamic websites get updated faster than their counterparts when it comes to changing or updating data such as news, events or deals, etc.
Businesses Can Choose Whatever Pricing Model They Like
however, most businesses have chosen a retail pricing model – selling products/services at a fixed price. Imagine if customers could choose how much they pay for products and services? That’s what an Artificial Intelligence (AI) era brings to businesses. Customers will be able to use AI tools to request prices, negotiate prices and even pay according to their budgets. The retail pricing model is going to die in the AI era because of transparency and competition between brands.
Facebook Is Already Testing With Chatbots And Shopping Carts
Facebook is also testing with chatbots and shopping carts. With chatbots, a Facebook user can converse directly with businesses in Messenger. So instead of searching Google for some shoes or reading reviews on Yelp, you can have a conversation with Nike to see if they carry that style in your size and then buy it instantly via Messenger. The same goes for ordering products from retailers like Target and Sephora. Chatbots provide consumers with instant access to products without all of us having to sacrifice privacy by sharing our data with third-party advertisers or websites that use trackers to monitor our behavior online (so companies know what we click on).
Bots Will Be Able To Connect People With Companies More Quickly Than Before
Bots will be able to do simple things such as helping users connect with an airline or a travel agent. The artificial intelligence technology will allow bots to understand what a person is asking and recommend products based on that request. People will feel as if they are speaking directly with a representative from a company, even though it’s really just a bot. Eventually, bots will help take care of shopping for customers by searching for cheaper prices on certain items and creating shopping lists for people. Boring work can be outsourced to intelligent machines, freeing up time for humans to focus on more creative tasks. With that being said, it’s going to be interesting to see how companies use artificial intelligence in marketing efforts in 2017 and beyond.
Increased Ability To Communicate With Audiences
AI-powered automation of certain tasks allows you to focus on what matters most to your company. You can concentrate on creating original content and delivering customized experiences for your customers, instead of wasting time executing mundane, repetitive processes. Not only will you be able to communicate with audiences in real-time, but in some cases, it’s even possible to have AI act as a personal customer service representative or an online sales agent. For example, Facebook Messenger is testing an automated assistant that enables users to complete purchases without leaving their conversations.
An Increase In Trust
The more visible AI becomes to consumers, as they encounter it in their daily lives, a greater level of trust will develop. An increase in trust means an increase in usage and less effort on your part to educate customers about what AI is or how it’s being used. You can still provide them with additional resources to learn more if they want. But by simply introducing them to the technology, you’ll have already laid a great foundation for building an AI-based product that users feel comfortable engaging with. People aren’t afraid of something they understand—and if they do become concerned down the road, you’ll be able to address those concerns directly.
Engagement Rates Go Up When There’s An Option For Quick Answers
People are a lot more likely to fill out your form if there’s an answer already in place. That’s why answers or buttons like yes/no, agree/disagree, or in progress/done can drastically improve your conversion rates. These quick answers give users a chance to respond quickly instead of giving them more time to question what they should do next. Plus, they help ensure that you won’t get blank fields—especially important if you’re asking for sensitive information. If you are interested to learn the upcoming coding course, the Entri app will help you to acquire it easily. Entri app is providing a structural study plan which helps everyone to study easily and quickly. You can download the Entri app from the play store and enroll in the course you prefer.