Digital Marketing Or Coding – Which Is The Best Job For A Safe Career This Year?

It’s no secret that there’s an ongoing shortage of skilled digital marketers and developers on the market right now, with plenty of jobs and not enough people to fill them. But even in a tight job market, it can be difficult to decide which of these two career paths you should follow if you don’t know which one is more likely to be in demand this year. The answer may surprise you. It turns out that coding may be the safer career choice for 2019 and beyond! Let’s take a look at why that might be so.

Learn Coding from Industry experts! Enroll Here!

What Are The Prospects Of Digital Marketing As An Industry?

Digital marketing refers to an industry that uses technology such as e-mail, electronic advertising, social media and mobile devices for digital campaigns. The main purpose of these digital campaigns is to promote business products and services through the information that can reach large audiences quickly. Through digital media, companies can directly reach customers rather than using advertising channels such as television and radio. Not only does it allow you to get closer to your target audience but also offers a better return on investment due to low costs per customer reached.

What Are The Prospects Of Coding As An Industry?

In recent years, more and more coding jobs have popped up on online job boards, leading some people to believe it’s one of today’s hottest employment opportunities. According to Burning Glass, a jobs database that tracks online postings by industry and occupation, software developers are increasingly in demand. Between 2012 and 2013 (the most recent year for which data are available), employers posted 40 percent more openings for developers than they did the previous year. This growth rate was five times higher than any other occupation analyzed by Burning Glass. Another study found that 60 percent of firms surveyed planned to hire full-time, professional developers during 2014-2015; just 8 percent said they would cut back on developer hiring.

Unlock Your Coding Potential with Our Python Programming Course – Enroll Today

How Many Coders And Digital Marketers Are There Right Now?

Well, there are around 6,600 jobs for coders (although some estimates put that number closer to 10,000). We’re not sure how many jobs are out there for digital marketers but we do know you can expect a strong year. The Bureau of Labor Statistics found that the employment of marketing managers is projected to grow 9 percent from 2014 to 2024. Some people believe that number will go as high as 12 percent. It’s not a huge growth rate like what we saw with software developers — it’s about average for all careers — but it does speak positively about digital marketing overall. By comparison, BLS says software development jobs should grow 22 percent from 2014-to 2024. The difference between marketer and coder has less to do with being secure and more with compensation.

Which Jobs Will Last Longer And Why?

According to a recent report from Yahoo! Inc. that looked at 15,000 US-based jobs over time, computer-related occupations will actually see a decline in demand for 3 years. It’s predicted that by 2018 an average of 28% fewer software developers will be needed than are needed today. Contrast that with marketing and sales roles where it’s expected there will be no decline even though there was a 10% decline last year. Overall, it appears safe careers can exist across different industries, whether you’re working on digital platforms or not. The lesson: Don’t pigeonhole yourself when choosing a career path; explore different industries and think creatively about how they may evolve over time before settling on one specific option.

BE A A POWERED DIGITAL MARKETER ! JOIN NOW !!

Demand For Tech Workers Varies By Region

If you’re weighing a career in technology, it may be useful to know where various programming languages are commonly used. If you live and work in California (where Silicon Valley is), chances are that some form of coding language will help grow your paycheck. However, if you live somewhere else—such as Texas or Alabama—you might want to target digital marketing skills instead. Demand for tech workers varies widely based on location. Here’s a breakdown of jobs by skill and state.

Average Salaries Vary By Location

Digital marketing and coding are both extremely popular career choices. In fact, Digital marketing is listed as one of Forbe’s best jobs for 2018. The US Bureau of Labor Statistics (BLS) estimates that software developers will have 11% growth between 2016 and 2026, whereas marketers will have 10% growth during that same time period. According to BLS’s Occupational Outlook Handbook, median annual salaries for these careers are as follows: $100,550 (marketing managers), $109,640 (marketing specialists), $112,150 (software developers), and $105,890 (interactive media developers). Overall, if your goal is to make money coding versus making money doing digital marketing then keep in mind how many people are actually looking for developers.

What Do Companies Look For When Hiring Digital Marketers/Coders?

Depending on your position and skill set, you may need one certification over another. If a client is looking for someone with SEO skills, then having an SEO certification can set you apart from other candidates. Companies also look at candidates’ experience levels and if they come from a prestigious university or if they’ve worked in large companies before. This sets them apart from people who aren’t actively putting themselves out there and getting hands-on experience. If you don’t have experience, volunteering at non-profits/startups can help build up your resume as well as help you get new contacts within your industry who may be able to help you land that job.

unlock your career in digital marketing !

Which Are Easier To Get Into (Digital Marketing Or Coding)?

Jobs in digital marketing are much easier to get into, especially if you don’t have a degree. If you want to work as a marketer, here are a few steps you can take:

1. Go through digital marketing certificate programs and courses – Many companies offer certificates and diploma courses that teach digital marketing skills. One of them is Entri Elevate, which offers a digital marketing course with placement assistance.
2. Look for internship opportunities – Internships let you learn while getting paid. However, they often require prior experience. Therefore, it would be best if you already know what area of digital marketing interests you most before seeking an internship position.

Where Should I Start (Digital Marketing Or Coding)?

Both programming and digital marketing are growing fields, and there’s strong demand for qualified professionals. However, neither can be learned at random. If you’re new to either area, focus on gaining a solid foundation. If you already have an interest in one of these fields, though, take advantage of that interest and pursue a certificate program in your field of choice. Certificates (or advanced degrees) will make it easier for you to find work after graduation and they’ll boost your resume now by giving you more applicable skills and experience. Good luck. If you are interested to study digital marketing or coding, the Entri app will help you to learn very easily. You can download the Entri app from the play store and enroll in the course.

Related Articles