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The world of digital marketing changes at lightning speed, so it’s important to keep your skills current and learn new ones as they emerge. The field will see tons of technological advancements in the next five years, including the arrival of virtual reality, augmented reality, the Internet of Things, connected cars, and improved voice recognition technologies. These advances will give you more ways to find new customers and generate leads than ever before, so it’s vital that you have the knowledge to get ahead of your competitors as soon as possible and remain relevant as time goes on. Digital marketing has become an increasingly popular subject of study in recent years, and it has been said that the demand for digital marketers will only continue to grow as businesses learn to adapt to new technologies, such as the internet of things, mobile apps, and social media. Digital marketing career growth has evolved significantly over the last five years and will continue to do so in the next 5 years. With this in mind, it’s crucial that you keep up with the latest trends if you want to succeed in 2024 as an Internet marketer. But exactly how can you achieve this? The answer is by reading through Digital Marketing Degree Hub’s 10 reasons why you should study digital marketing in 2023. These reasons will help you understand how the Internet marketing field has changed, as well as its future direction so that you can take advantage of it to succeed within your chosen profession!
1) There Are More Opportunities Than Ever
The industry is expected to be worth $200 billion by 2023, up from $200 million in 2012. Now is a great time to learn about digital marketing and you’ll have your pick of jobs. In an ideal world, you will start studying now and be ready to jump into full-time employment next year or in two years at most. Some of these opportunities will require additional training as well as on-the-job experience, so make sure that if you are serious about pursuing a career in digital marketing you set aside some time to begin studying right away so that you can land that first job quickly when it becomes available. If you wait too long, someone else might take your spot! We don’t expect there to be any signs of slowing down for digital marketing roles over the next few years either. More companies than ever before understand how important digital channels like social media, search engine optimisation (SEO), Google AdWords and more are for their businesses and they want talented individuals who know what they are doing running their campaigns for them. With all those new positions opening up worldwide over the next few years because more companies realise how important good online presence is to their success, there will be more opportunities than ever before coming our way…if we do things right of course.
2) The Industry Will Continue To Grow
A 2018 study by GroupM predicted that more than $300 billion will be spent on digital marketing globally by 2023. That’s a 37% increase from today! This growth is fueled primarily by two trends: first, growing consumer demand for online shopping and other digital experiences; and second, increased adoption of data-driven approaches to advertising. As companies demand more from their agencies, many digital marketing professionals will soon find themselves in high demand as well. Learn skills that are useful across industries: With so much demand for skilled digital marketers, it can be hard to predict what kinds of jobs you’ll end up getting—and where they’ll come from. The good news is that all employers want candidates with strong technical skills (such as those taught in a university program). If you want to gain valuable skills that are likely to translate into any number of careers, studying at a top school like CCDM could help give you an edge over your competition. Plus, some companies may even offer incentives like signing bonuses or student loan repayment programs if you have a degree from one of these programs.
3) A Career As a Digital Marketer Is High Paying
There are many different types of digital marketing career growth to choose from. Within your first few years, you should be able to make well over $40,000 USD per year, and a successful career can lead to 6-figure salaries. The median salary for all digital marketers is a little under $70,000 annually but varies depending on the type of job and experience level. For example, entry-level jobs often pay significantly less than managerial positions or executive jobs; however, there are also many other factors that go into your compensation package. Typical benefits include medical insurance plans and paid time off—and most companies provide some combination of both. Some even offer tuition reimbursement for those who want to continue their education or advance their skillsets through certifications or advanced degrees. Other perks may include stock options, cell phone allowances, and company cars. It’s important to note that some of these perks are more common in larger organizations (such as Google), while others tend to be more common in startups or small businesses (such as cell phone allowances). There are pros and cons associated with each type of organization so it’s best to do your research before deciding which one you want to work for. And no matter what kind of position you’re interested in pursuing, it’s always a good idea to do your homework on any potential employer prior to accepting an offer. Many schools now have programs specifically designed for students interested in studying digital marketing so don’t forget about them!
4) There Are Endless Ways To Specialize
The wonderful thing about digital marketing career growth is that there are endless ways to specialize. If you find yourself particularly interested in a certain industry, you can further refine your skills by focusing on that area. For example, if you want to work with health and fitness brands, it would be beneficial to focus your studies on SEO for that niche. If you’re most interested in startups or brands new to social media, then brand content marketing would likely be an area of interest for you. The bottom line is: There are endless opportunities to specialize and study in digital marketing—and these classes will give you a competitive edge when applying for jobs after graduation! 1. The latest tech trends will impact how we market: According to Internet Live Stats, internet users around the world now number over 3 billion (3,021,542,912 as of June 2018). As more people come online globally, marketers must adapt their strategies to include technology-driven channels like mobile apps and video streaming sites like YouTube. Many marketers have already begun adapting their strategies as technologies evolve at rapid rates. Those who understand how to leverage emerging technologies now have a clear advantage over those who don’t because they’ll have access to higher paying jobs as our society continues its transition into a technology-driven economy.
5) You Can Choose Your Schedule
One of digital marketing’s greatest perks is that it can be done from anywhere, at any time. In fact, digital marketing is so portable that you can even study from your favorite cafe! Just bring your laptop along and you can learn about customer personas, website analytics and advanced social media strategies anytime, anywhere. While many jobs require long hours and a 9-to-5 schedule, digital marketers work flexible schedules. They have options to wake up early or stay up late to accommodate their personal lives. The ability to choose one’s own hours adds freedom and flexibility when it comes to balancing schoolwork with an existing job or other obligations. Students who already hold full-time jobs will find that studying digital marketing fits into their busy schedule. Studying online also gives students a chance to balance learning with professional responsibilities. As students work through course material on topics like SEO and content strategy, they are able to apply what they are learning right away. This helps reinforce lessons learned in class while providing real-world experience. And if anything ever gets too overwhelming, taking some time off is as easy as logging out of your account!
6) There Are Tons Of Resources Available Online
a never-ending stream of white papers, webinars, and ebooks from your favorite vendors. This mountain of free content is both a blessing and a curse. The abundance of material offers great value to digital marketers, but it can also be paralyzing—it’s difficult to know where to start and how much time you need to spend learning what. Without any direction, it’s easy for folks to feel overwhelmed when they think about all they don’t know—and just as likely that they won’t learn anything at all. It’s hard to imagine how we could ever get up to speed on everything we need to know. But here’s some good news: There are only 10 things you really need to study in order to be successful in digital marketing! So if you want a quick way to get started with learning more about digital marketing, check out these 10 reasons why you should study these topics now!
7) It’s The Future
Do you have an eye on 10 years from now? If so, it’s probably safe to assume you’re working in or with technology. And if that’s true, then digital marketing is likely playing a critical role at your company or organization. As our world becomes more connected and technology permeates every aspect of daily life—as it has already done—digital marketing will only become more important to organizations across all industries. Whether your goal is to enter into a career that uses digital marketing techniques, gain knowledge as part of your professional development or study it as an elective, now is a great time to explore how you can get involved with digital marketing education for future success. In fact, according to CompTIA research conducted by Bersin by Deloitte, 59 percent of companies say they plan to increase their investment in employee training programs over the next three years. This research shows there are numerous opportunities available right now for individuals who want to take advantage of digital marketing education and make themselves a valuable asset to any company looking for qualified candidates. In order to prepare yourself ahead of time and ensure you have everything lined up when opportunity knocks, here are 10 reasons why you should consider studying digital marketing today:
8) Working From Home Makes It Easier To Balance Other Activities
Working from home eliminates one of your greatest barriers to studying digital marketing—no commute. With less time spent driving and no need to travel back and forth from a traditional campus, you can spend more time focusing on assignments. Plus, working from home will likely allow you to schedule classes around your work schedule instead of making work fit into class schedules. Since you won’t have homework due late at night or on weekends, you’ll also find it easier to avoid cramming, which lets you absorb course material at a pace that works for you. The result? A better understanding of digital marketing concepts when it comes time for exams!
9) You Can Use Social Media As Part Of Your Day Job
Social media is so interwoven into our society, that you may as well use it to your advantage. A recent survey from LinkedIn revealed that more than 86 percent of users trust recommendations they read on social media. As such, use all your existing social media accounts (e.g., Facebook, Twitter) to promote yourself and gain new business through word-of-mouth referrals and testimonials—it’s a digital goldmine! For example, if you own a hair salon and one of your clients has nice things to say about you on their company’s Facebook page or business website, ask them if they could write something similar for your business page.
10) It’s Never Been Easier To Create Content
Content creation has been democratized. The barrier to entry for creating content has been significantly lowered, while at the same time producing good content is more important than ever before. As a digital marketer or small business owner, you have a multitude of ways to create highly shareable content and reach audiences across multiple channels. Facebook, Twitter, Instagram, and blogs are just some of your options. If you can use them effectively and develop an authentic voice that is appealing to your target audience then you’re already ahead of so many marketers. If you are interested to learn new coding skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a coding background, it won’t be any problem. You can download the Entri app from the google play store and enroll in your favorite course.