Meta’s Wukong and GEM: The New Architecture of Advertising
Meta's GEM (Generative Ads Recommendation Model) and Wukong architecture, launched in November 2025, have permanently replaced traditional audience-based advertising. The...
Read moreAbdul Latheef is a seasoned digital marketing leader and CMO/Head of Product Marketing at Movytech, bringing over 15 years of experience in driving growth and brand strategy globally. A former Senior Project Member and Lead Trainer at Meta, he expertly blends deep platform knowledge with hands-on expertise in performance marketing, positioning, paid media, and AI-enabled growth strategies. He is focused on leading high-impact go-to-market initiatives and mentoring teams in data-driven marketing executio
Meta's GEM (Generative Ads Recommendation Model) and Wukong architecture, launched in November 2025, have permanently replaced traditional audience-based advertising. The...
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