Digital Marketing

Fevicol turned glue, which is an infrequent, low-interest purchase, into an advertising legend. They did this by replacing technical specs...

Brands tap into Diwali nostalgia to bring back memories of kids lighting diyas, sharing sweets and exchanging gifts with family....

Traditional e-commerce still holds the lion's share of India's festive shopping budget. But quick commerce is closing the gap a...

AI-generated visual trends work as a growth hack as they let brands produce scroll-stopping, highly shareable content in minutes instead...

Cadbury Dairy Milk's "Kuch Khaas Hai" campaign converted an entire country's idea of chocolate – from a children's treat to...

Yes, ChatGPT now shows ads. OpenAI began testing sponsored placements with Free and Go tier users in the US in...

Diwali quick‑commerce data show shoppers prioritize urgency and convenience over price. During the festival, people use 10 to 30‑minute delivery...

Quick-commerce platforms have moved beyond emergency grocery runs. Blinkit, Zepto and Instamart now offer dedicated Diwali storefronts for sweets, hampers,...

Quick commerce is now the shelf where retail and D2C brands fight for visibility. On Blinkit, Zepto and Swiggy Instamart,...

No, AI won't be taking over the role of an SEO specialist in 2026. But it is already changing the...