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The world of digital marketing will continue to grow rapidly over the next few years, and if you’re reading this article then it’s likely that you are either an active marketer or are at least interested in learning more about how digital marketing works. Over the next few years, we’ll see the continued growth of social media networks, mobile marketing, and email marketing, as well as plenty of other digital marketing trends for 2024. The world of digital marketing is ever-changing and, sometimes, overwhelming. With so many different trends to keep up with, there’s no wonder that many brands feel left behind and want to know where they should focus their efforts in the next few years to avoid being left in the dust. That’s why it’s important to take a look at what will be trending next year and beyond. Digital marketing experts have predicted that, by 2024, digital marketing will make up over 35% of the world’s total advertising spend. This means that, in the next 5 years, digital marketing will be bigger than it has ever been before, and you can’t afford to miss out on this increasing marketplace opportunity! In this article, I’ll be going through predicted digital marketing trends for 2024 and predictions that will help your business succeed.
1) Mobile Will Increase By More Than 50%
The internet is already a mobile-first world, but in just three years, it will look even more that way. By 2025, eMarketer predicts that mobile will represent 85 percent of all internet traffic. That means you can’t afford to ignore mobile if you want your business to succeed. Here are some tips for making sure your online marketing strategy is future-proofed: Think about long tail keywords when it comes to content production. As time goes on, people are using longer and longer phrases when they search for products or services. This means that your keyword targeting needs to evolve with them – which likely means producing a lot more content than you might be used to today! Be prepared to create long-form content that ranks well. Gone are the days when short articles could rank well on Google. In fact, if you aren’t creating at least 1,000-word pieces regularly (and publishing them on an ongoing basis), you aren’t going to see much success from SEO any time soon. Focus on improving user experience: It doesn’t matter how great your product or service is if no one wants to use it. With Google rolling out new ranking factors every year, companies have had to start focusing more heavily on user experience as a key component of their digital marketing strategies.
2) Personalization Will Be Key
This has always been a big part of marketing, but in an increasingly digital world, it is going to be more important than ever. Creating campaigns and content tailored specifically for your audience will not only increase your conversion rates but will make customers feel like they are being listened to. If you can tap into what people want and give it to them, they are much more likely to respond well—and that means sales! So how do you achieve personalization? Starting with segmentation is one of the best ways. Identify your target market (is it 18-30-year-olds living in London who love motorcycles?), learn about their lives and what interests them (maybe you’ll find out that some are really into Instagraming their breakfast), and create campaigns around that information. Don’t just guess at what people might want or take a one size fits all approach—personalize everything! Your business will thank you.
3) Micro-influencers Will Matter
If you are still using celebrities as your main influencers, here’s a word of warning. Micro-influencers are rapidly becoming some of your best bets. Sure, they might have a smaller following than celebrities (and you don’t even have to pay them!), but they also generate far more trust with their followers—especially when they endorse brands or services. The reason for that is simple: authenticity. A famous person or blogger gets thousands upon thousands of messages every day from brands trying to hire them as an influencer; but micro-influencers are far less likely to get such pitches, which means that their opinions actually matter and aren’t buying. So if you want to tap into what people really think about your brand, rather than what their favorite star thinks about it, start looking at micro-influencers. They won’t disappoint!
4) Everyone Is An Influencer
In 2010, a landmark study by Dr. Jonah Berger showed that word-of-mouth recommendations have an enormous impact on consumer behavior—an impact so big that he coined a term for it: the law of sharing. In his study, Berger found that 23% of customers are influenced by their peers when making a purchase decision—and that number is going up every year as new technology continues to level the playing field for businesses and consumers alike. Now anyone can easily share their opinion with hundreds or thousands of people in just seconds. As businesses become increasingly aware of just how powerful influencers are, they’re eager to create long-lasting relationships with them—and no longer just celebrities. But there are still plenty of opportunities for brands to win over influential individuals. According to research from Edelman, 78% of millennials trust peer recommendations more than any other form of advertising. And according to Nielsen, 92% of online users say positive reviews make them trust a business more. So if you want your brand to be successful in 2024, you need to build relationships with influential people who can help spread your message—or at least understand why some brands do better than others at building those relationships. Below are 10 reasons why you need influencers on your side today.
5) Advertising Via Video On Demand (VOD) will Increase By More Than 90%
Video has become one of, if not, THE most important forms of content for brands in recent years. Consumers are demanding it and marketers are adopting it. With more video available on more devices than ever before, there’s a good chance that these numbers will only continue to grow. But, here’s what you need to know: In-video advertising may be growing by leaps and bounds in popularity but it isn’t being taken up as quickly as many people think – at least not yet. By 2023, we predict that VOD advertising spending will have increased by more than 90% compared to 2017. That might seem like a lot, but it’s still relatively small when compared with other types of online marketing. We predict that display ads will account for nearly 75% of all digital ad spending in 2023. The challenge is going to be convincing consumers who want their video fast and free from ads that they should consider paying for VOD services instead. The key is making sure your brand is included when consumers search out new movies or shows they want to watch; otherwise, your message won’t get through. Brands who aren’t already creating videos or adding them to their current marketing strategy should start now if they want to stay competitive in five years’ time!
6) SEO Will Have Become Even Harder
In order to get found on Google, it will be necessary for your website to have more links from high-quality websites than your competitors. Competition for high-quality backlinks is already fierce in 2018, so expect it to get worse in the coming years. Many people who try their hand at SEO in 2017 may not realize how difficult it has become. It’s definitely possible that some smart algorithm changes will make things easier (like they did with RankBrain) but I don’t think anyone can guarantee that SEO will get any easier in the coming years. On top of all that, search engines are getting better at detecting spammy content and unnatural link-building techniques. This means you need to be even more careful about what you do if you want to rank well in search engines. My advice: just focus on creating great content! If you build a valuable resource then other sites will link to it naturally over time because they want their visitors to find those resources too. That’s why most successful bloggers rarely worry about SEO or link-building strategies anymore—they simply focus on writing great content!
7) Direct Response Via Email Marketing Will Increase By More Than 60%
In 2018, direct response marketing via email grew by more than 60%—and I wouldn’t be surprised if that rate of growth picks up again in 2019. Direct response advertising (which includes discount codes, sales copy, and special offers) over email is a cost-effective way for e-commerce businesses to gain new customers without having to build their own in-house sales department. The most effective marketers make it easy for consumers to take action; so what will consumers have access to in 2024? A better mobile shopping experience: Consumers are expecting an even more streamlined mobile experience than they have now. Mobile technology has been around long enough that people know how to use it, but there’s still room for improvement. As smartphones become increasingly powerful, we can expect them to include more features designed specifically with shoppers in mind. More personalized product recommendations: Personalization is one of those buzzwords you hear everywhere these days—but do people really understand what it means? When used correctly, personalization doesn’t just mean your website greets you by name when you visit or suggests products based on past purchases. It also means giving shoppers information about products before they buy them. That could mean highlighting reviews from other shoppers who bought similar items or providing information about why certain sizes or colors might not be available at a given time.
8) The Use Of Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) Will Change How We See Content Online.
The lines between gaming, video, photography, travel, e-commerce, and more are increasingly blurred. As AR/VR technology advances, so too will how we consume content online. We’re already seeing these immersive platforms used in marketing; they provide an opportunity for brands to create a highly personalized experience for consumers. The result is an increased level of engagement with consumers who want as much or as little information about a product as possible before making a purchase. With VR you can be placed in another country and watch whales swim off into the sunset (if that’s your thing). But because all of these technologies offer opportunities for brand immersion—and authenticity—brands need to jump on board now if they’re going to stay relevant in 2024.
9) The Use Of Social Media Influencers In Campaigns Will Increase By 15%.
Social media influencers, a.k.a. social media stars, have established an influential role in today’s marketing industry by connecting with audiences through authentic storytelling using social platforms like Instagram and YouTube. In a Harvard Business Review study titled Social Media Stars: How Marketers Can Reach Youth published in 2016, researchers found that 73% of marketers plan on working with them by 2017. And their clout is only expected to increase as time goes on; a recent study from Sprout Social indicates that 84% of marketers believe influencer marketing will become more effective over time due to influencers’ ability to create new conversations around products/brands from their unique perspectives (and thus help expand brand awareness). So if you want to stay ahead of your competition, make sure you start reaching out to social media influencers now. If not, you might be missing out on some big opportunities down the road. As digital transformation continues to gain momentum and consumer behaviors shift toward digital channels, more brands will leverage personalization strategies across every channel.: Digital transformation is changing how consumers engage with brands online—with 75% of consumers saying they expect companies to deliver personalized experiences online. Personalization has also been shown to improve engagement rates for e-commerce sites, increase conversions for retail sites, and even impact how much money consumers spend per order . According to Econsultancy , 83% of companies are currently implementing or planning personalized customer experiences within one year.
10) Influencer Advertising Spend Will Exceed TV Advertising Spend
by 2020. If you are not spending some of your budgets on influencer marketing, then you are missing out big time! It is an effective way to reach people who have a strong following as well as being able to reach a new audience that you may not have reached before. The demographics of influencers are changing all of the time, so it’s important that your influencer marketing strategy keeps up with these changes. What I mean by that is to make sure you work with different types of bloggers/influencers for campaigns in order to reach different audiences through their social media platforms. Also, keep in mind that there are many ways to go about working with influencers such as free or paid (this could be monetary or product-based). This will depend on what kind of campaign you want to run. Paid campaigns can get pricey depending on how much money you want to spend, but they also tend to be more successful than free ones. So if you want better results from your campaign, then definitely invest in paid campaigns. These trends will continue throughout 2019 and into 2020 as well but they will become even more prominent during those years because they are things that digital marketers need to start paying attention to now if they haven’t already done so!
The digital marketing industry is maturing. No longer are businesses able to do little or no work in order to stay on top of their game. As algorithms change, and audiences evolve, brands need to find innovative ways of interacting with their customers. How will you achieve market dominance? The prediction is…you won’t. If your business doesn’t make use of modern tactics, you’ll become irrelevant very quickly. By reading our whitepaper on The Top digital marketing trends for 2024, you’re taking an important step towards future-proofing your business against competitive disruption; an investment that can make all the difference when it comes time for a new contract or key partnership. If you are interested to learn digital marketing skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a background, it won’t be any problem. You can download the Entri app from the google play store and enroll in your favorite course.