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Over the past few years, many marketers have begun to see the value in learning how to code, and now that value can no longer be denied – especially given the constant rise of social media. If you’re reading this article, there’s a good chance you’re one of those marketers who still hasn’t given coding a try. Before you write off learning how to code, though, consider these 10 reasons why marketers need to learn how to code as soon as possible.
To Succeed As A Marketer
Learning how to code (program) will give you an edge over your competitors. The marketing industry is changing and learning how to build digital products (apps, e-commerce sites, SaaS, etc.) or at least understand how they work can help a marketer stay relevant in today’s digital landscape. No matter what you specialize in, whether it is email marketing, SEO, or social media marketing, knowing a programming language can open up a new line of business and get you set up for future success. Some marketers also find that learning how to code also helps them become better at problem-solving and critical thinking which translates into their day job when they need to troubleshoot issues with their marketing campaigns.
Become A Better Marketer
Learning how to code can help marketers become more effective at their jobs. It’s no secret that great technology and design influence customers’ buying decisions. In fact, a study by Econsultancy found that companies with badly designed websites convert 44% of their visitors into customers, while those with well-designed sites are able to convert 61%. This means that it’s time for you, as a marketer, to take your job seriously and learn how to code. Doing so will provide you with a valuable skill set and boost your ability to be creative at work.
Master The Basics Of Digital Marketing
Digital marketing is an umbrella term that refers to a variety of methods used to market online. By gaining a solid understanding of how digital marketing works, you’ll have a better grasp of its effectiveness and what strategies can help you achieve your desired results. A good place to start? Digital marketing strategy: Even if you understand digital marketing, many marketers struggle with creating effective strategies for their own businesses. Beginners can easily get overwhelmed when it comes to digital marketing strategy because there are so many tools and platforms available. But defining clear goals and specific tasks will help you reach your desired results in record time—instead of wasting time on too much information! We created a digital-marketing blueprint designed specifically for beginners that covers all aspects of digital marketing strategy.
Be Part Of Future Technologies
If you want to develop innovative marketing strategies, it is imperative that you get a good understanding of current and future technologies. If you don’t know anything about them, ask someone else who does or learn about them on your own. It’s important for marketers to keep up with new technology as it might affect their industry in many ways. For example, if an emerging technology makes it easier to use a certain platform, such as apps, then you will be able to explore more opportunities with that platform. Understanding new technologies mean you can fully understand how they work and how they might influence future marketing methods.
Skills Are Easily Transferable
According to Michael Zaneis, executive vice president of Strategy for Interactive Advertising Bureau, marketing is code—it’s just not computer code. If you look at a lot of these areas, he says, they have very strong parallels with coding. While some might argue that a marketer can learn these skills on their own or by taking courses online, Nicks believes learning to code through an immersive course will give marketers more direction than they could ever get from self-teaching. Coding workshops are short and sweet—typically between 4 and 10 weeks—and should be flexible enough to accommodate even those with a jam-packed schedule. All that time can be spent working on real projects for small businesses or startups in your local area.
This one is a given; if you can write your own code, you’ll save time. Not only that, but it saves you time when hiring new employees, too. It could also make up for lower-than-expected fees from developers or contractors. And that last part might seem counterintuitive at first—if I can write my own code and do things myself, then why would I hire someone else? Again, here’s where being able to understand exactly what’s happening in your product gives you an advantage over other marketers who rely on someone else’s work. You will be aware of all bugs and issues with your product so that nothing slips through the cracks.
Develop Your Career
By learning how to code, you’ll open up an entirely new world of career opportunities for yourself. Being able to speak another language—even one as simple as HTML and CSS—can turn you into a valuable asset in any marketing role. If that isn’t reason enough, here are ten more: 1) Learning how to code will help you make better decisions about your marketing strategies. 2) You’ll have more control over your analytics. 3) It can help solve cross-functional problems within your company.
One of Coding’s Biggest Benefits for Digital Marketers is that it gives us an edge in a fast-moving and ever-changing industry. Knowing how to code can help you gain influence at an organization, especially if you’re able to design and build useful tools for your colleagues, bosses, or clients. The value is greater if your employer doesn’t have anyone else with coding skills on staff—and even more so if they don’t believe marketing and technology should be mixed! For example, you could develop templates to help get certain tasks done more efficiently or even automate repetitive processes that have been eating up a lot of time.
Business Outcomes Improve With Skills Development
The most obvious reason why marketers need to learn how to code is to improve their business outcomes. If you want to be a highly valued marketer who gets more done, then you must master your business objectives. Whether it’s learning how to use inbound marketing and content marketing strategies, starting a podcast or making sure you can handle lead management inside of HubSpot; understanding your skills gap leads to results faster. You’ll have no problem getting support from senior leaders when you are actually trying to get stuff done! Your business will be more successful if you understand which levers to pull for maximum output and see yourself as an active participant in driving change within your organization instead of just reacting.
It Improves Your Personal Development
Do you want to become a better marketer? Can’t think of how to do it? One of the best ways is to pick up a new skill – coding. By learning how software applications work, you’ll learn about how user interfaces are constructed and how information can be quickly communicated to users. This will improve your ability to identify which channels work best for different target audiences and improve personal development on an individual level. You’ll also learn about databases, object-oriented programming, business logic and more. Coding skills are always in demand and can be used across multiple industries – not just marketing! If you are interested to learn new coding skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a coding background, it won’t be any problem. You can download the Entri app from the google play store and enroll in your favorite course.