The social media landscape is constantly evolving. Based on user appeal and potential growth, social channels’ features are constantly changing and evolving. For marketers looking for fresh, inventive ways to connect with their target audience, this constant flux also offers a fantastic opportunity. A successful marketing strategy must pay attention to the social media trends that are expected to take off this year. Our lives have changed significantly as a result of social media. Social media has given brands the chance to reach an unprecedented number of people in addition to bringing world leaders, celebrities, and family members closer than ever before. It has also changed the global economy by giving companies new avenues to increase sales and decrease expenses. It is simple to understand why social media-savvy businesses are among the most valuable in the world. In other words, social media is altering our interpersonal interactions and society at large, which indicates that more changes are on the horizon. In order to identify the technologies that could shape social media in 2022, we will look at the social media trends for that year.
1. Live streaming
Youtube Live was one of the first services to fully demonstrate the potential of live streaming, closely followed by Twitch. Today, live streaming is a feature that can be found on all the major social media platforms, including Facebook, Twitter, and TikTok. Additionally, it is a well-liked feature as 1 in 5 Facebook videos are live broadcasts. You may be wondering what the appeal is as a result. Currently, live streaming offers a way to communicate with others while keeping the advantages of social interaction at a safe distance. Additionally, it offers a chance for your marketing plan. You could, for instance, host a webinar or a platform showcase and interact with potential customers there. Another fantastic idea is to host service tutorials and Q&A sessions or work with partners to create a shared event that delivers helpful content to a shared user base. Because of this, one of the most common areas of development today is video streaming.
2. Short video & Instagram Reels
Speaking of video content, it goes without saying that Youtube continues to be the market leader. Particularly so for the 92% of marketers who believe it to be an essential component of their marketing plan. The popularity of videos has only grown as major social media sites like Facebook, Twitter, and LinkedIn enhance their video functionality to keep up with the escalating demand and emerging trends. But as TikTok has gained popularity, an intriguing trend has developed over time. Younger audiences have started to become somewhat accustomed to short-form videos. This trend is being driven by Generation Z, but other groups are also emulating it. And it is obvious why short, interesting videos are so popular.
They are inexpensive to produce and simple to make, which produces some excellent user-generated content. Instagram introduced Instagram Reels, a condensed version of the longer video format, to its platform. Despite the fact that their primary audience is different, they have also seen an increase in popularity for this kind of video “microcontent.” This content trend will only grow as people’s attention spans shorten from generation to generation. For instance, influencers use these quick videos to advertise partner goods and services to their audiences.
3. Microinfluencers and their effectiveness
This year, the trend of influencer marketing is going to be even more significant. Your brand promotion strategy will be determined by collaborating with influencers to their audience as more and more consumers shop online. Influencer marketing is a successful social media marketing tactic, but it can be expensive. The price has increased and well-known influencers are demanding a high price when promoting a brand as a result of the sudden spotlight on social media. Smaller companies would then lose access to a significant market share. This is why it might be preferable to get in touch with smaller influencers in your particular niche. Macro influencers struggle to interact with their followers because they have such large followings. On the other hand, microinfluencers have more engaged audiences despite having smaller audiences. They are also more affordable to partner with. Your business may benefit more from collaborating with a number of smaller influencers who are better suited for the relevant market.
4. Social commerce on the rise
Go to where your clients are, or better yet, arrive first and open a store. Facebook and Instagram had that in mind, at least. They introduced social commerce options on platforms first. They had the right idea, given the gradual shift to online shopping and the influx of new, active users. Therefore, if they haven’t already, the Facebook Shop and Instagram Storefront will undoubtedly rank among the most popular features on their respective platforms. Consumers in the modern era are better informed than ever. They have done extensive research on your brand and product. This method of doing business, therefore, has a lot of potentials.
For potential clients, convenience is key. This entails gathering information about you and your offering in one location since 54% of consumers use social media to do product research. Customers are influenced by how your brand is presented, including customer feedback and interactions, which facilitates quicker decision-making and purchases. Another crucial factor to take into account is the likelihood that this trend will continue to spread as other social media platforms begin to experiment with comparable features and approaches to provide businesses with new sales venues. Which will put them in line with the audience’s expectations and the objective of businesses: acquiring new customers.
5. Social networks for customer service
Social media platforms have come a long way from their early days as straightforward platforms for connecting users and facilitating content sharing. Another puzzle piece begins to fall into place with their adoption for commercial use. It only makes sense that the next step would be to use social media platforms for customer service as well, especially as commerce becomes an increasingly important component of them.In order to address potential issues as soon as they arise, it is critical to maintain open lines of communication with your customers. What better way to communicate with them than by utilising a feature that is already in place and allows for nearly instantaneous back and forth between you and your users.
For instance, Twitter doesn’t offer a specific customer support feature. Customers can comment on an official tweet or tag the company to get their attention. By keeping an eye on your brand mentions, you can also use a clever tool to get around that and enhance the procedure. Facebook, on the other hand, has features specifically designed to help your business, including a common inbox, automated responses, and a chatbot.
6. Personalized ads on social media
More than half of businesses intend to increase their social media advertising budgets because paid advertising is effective. It’s not surprising that Instagram will receive the majority of social media ad spending given the rising trends on social media, which are centred on video and graphic content. Not to mention the increase in audience the platform has seen recently. A rise in ad traffic and content promotion will also be seen on Facebook, Youtube, and LinkedIn. ]
According to Hootsuite, marketers claim that these channels help them the most in achieving their professional objectives. And they work well for various forms of business expansion. To increase your visibility and conversion rate with regard to ad content, you will need to exercise a little creativity. To stand out, use user-generated content and social proof. Additionally, you ought to concentrate on producing transient content that vanishes after a short while. Due to how well it fits into the FOMO marketing concept (fear of missing out).
7. Social listening & brand involvement
You must be aware of what is going on in the proverbial social circles. Keep up with the discussion so you can join in and actively participate in what your audience is discussing. However, conversing with many people at once can be chaotic, and you risk losing track of what was being discussed. Particularly when conversations are taking place simultaneously in several locations. You’re covered by Mediatoolkit, so don’t worry. Social listening has a variety of applications. For instance, you want to be present when your brand is mentioned, especially if a customer has a concern or a question. A prompt and helpful response enhances your brand’s reputation more than any advertising could. However, you can also be proactive by anticipating emerging topic trends and observing how people respond to them. This goes beyond merely being reactive.
Competitive analysis is a great reason why social listening should be a part of your marketing plan. Keep an eye on rival companies in your market to see how they are interacting with customers. What they are doing well and how you can improve your social behaviour. And find out on which social channels they are most active on, to discover new opportunities and audiences for your own brand.
8. Tight-knit communities
At least not for everyone, the sudden rise in social media users isn’t all that great. Some users are looking for alternative communication methods as the noise slowly starts to bother them. preferably in more intimate settings where they can freely produce and distribute content among like-minded individuals. Smaller audiences but high levels of engagement are found in these micro-communities. It is clear that Facebook and LinkedIn were well-suited to capitalize on this trend. Due to people’s social orientation and desire to interact with others, Facebook Groups saw an increase in the number of groups, which almost exactly matches the current global situation.
Businesses are becoming increasingly interested in growing their communities as a result of this social media trend. You can take advantage of this by simply focusing your audience’s attention on a particular aspect of your brand or product. Take feedback, provide worthwhile content, gain insightful information, and lead the conversation with your audience. Giving your followers and clients a sense of community will strengthen your brand.
9. Rise of social justice and brand involvement
More and more businesses are deciding to join the public conversation on social media about political, social, and environmental issues. This could be an audacious marketing ploy or genuine engagement, both of which could alienate a certain audience segment. More than half of social media users, particularly younger users, support the business activism trend and want to see your brand take a stand on contentious issues. Take a look at how a global company like Nike integrates social marketing into its marketing strategy to address issues of social justice and inequality. They have measured the response and publicity their campaign will produce, so you can be sure of that. However, this decision was well received by their audience.
as demonstrated by the rise in sales figures and the favorable viral response. That is because they are aware of their audience and have produced content that speaks to their interests and problems. This can also help your brand become more approachable by involving it in the content on a subject close to your customers’ hearts. Their loyalty to you and your brand may grow as a result of it. Just be cautious when handling a delicate subject and make sure your actions are appropriate for your target audience.
10. Connecting social media and email marketing
The distinctions between various digital marketing channels are blurring. Marketers want to close the gap between them so they can collect as much data as they can and use it wisely. As a result, a multichannel strategy has been developed with the intention of giving users a wholly immersive brand experience. Setting and maintaining a brand tone, as well as coordinating your social media and email campaigns, are necessary for this marketing strategy to succeed. Using them for different objectives is a great way to combine the two channels. While email marketing prioritizes conversion, social media platforms are great for increasing audience interest in brands and raising brand awareness.
A cross-channel campaign, such as a social media giveaway in exchange for signing up for your email newsletter, is a good place to start. You can also do it the other way around by sharing a segmented email list on social media to increase user engagement and attract new ones. You can use Facebook Custom and Lookalike Audiences. Your ad retargeting campaigns can gain from this as well.
In 2022, a number of social media trends will be dominant and significantly affect both users and brands. It’s imperative that you adopt these new trends if you want to leverage your brand on social media and beat out the competition. If you are interested to learn new coding skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a coding background, it won’t be a problem. You can download the Entri app from the google play store and enroll in your favorite course.