YouTube monetization refers to the ability to profit from your videos on YouTube. You must meet specific standards and join the YouTube Partner Program to enable revenue on YouTube (YPP). To be eligible for revenue on YouTube, you must have 4,000 view hours in the previous 12 months.
In December 2007, YouTube established the Partner Program, which allows channels to earn money by running adverts on their videos if they meet specific criteria (currently 1000 subscribers and 4000 public watch hours in the previous year).
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YouTube Monetization Strategies
The truth is that only a small percentage of YouTube users will become wealthy, therefore it’s critical to have realistic expectations. As a YouTuber, though, you have a variety of choices for monetizing your videos and making money from your work. Let’s look at how to generate money on YouTube by going over the most common monetization options.
1. Advertising via the YouTube Partner Program
When your channel is eligible to join the YouTube Partner Program, YouTube has specific standards. It is necessary to join this in order to be monetized (meaning that ads show on your videos). To be monetized on YouTube, a channel must have 4,000 view hours in the previous 12 months and 1,000 subscribers at the time of writing.
This means you won’t be able to make money from adverts until you’ve established a YouTube fanbase. To see how far you’ve come, go to your YouTube Studio page and select the Monetization tab on the left. You’ll be able to check if your channel satisfies the standards, and if it doesn’t, where you went wrong. Click If you wish to get an email when you’ve completed all of them, please notify me when I’m qualified.
If you meet the requirements, you can use this page to activate monetization on your channel. You’ll need to link your AdSense account, select the types of advertising you want on your videos, and then complete a review.
Unfortunately, there isn’t a straightforward method for calculating how much money you can make from YouTube adverts. It depends on how many people view the entire advertisement, how many people use an adblocker, and other factors. Furthermore, YouTube has previously had a number of issues with advertisers withdrawing their ads from the platform. This has resulted in the site demonetizing movies for a variety of reasons, as well as frequently modifying the regulations surrounding monetization, resulting in inconsistent revenue. Overall, this means that ad revenue isn’t assured when you’re first starting out. Many creators use other techniques to make money on YouTube in order to deal with YouTube’s monetization challenges.
2. Use crowdfunding to make money on YouTube
Encourage your dedicated fans to crowdfund your channel if you’ve created a loyal following. This will help you fund new videos and profit. A crowdfunding platform like Patreon makes the process of getting paid for your material more straightforward. Your fans may subscribe to their favorite channels for as little as a dollar, and they’ll even get some unique goodies from their favorite YouTube producers.
Tipee is another service that allows you to make one-time and regular gifts. To keep their video operations running smoothly, for-profit and nonprofit channels alike are utilizing fan-funding with their audiences. You’ll be shocked at how your viewers open the floodgates of giving if the type of information you publish is engaging, amusing, or valuable. When deciding how to ask for donations, it’s also important to know your audience’s demographics.
3. Product Placements
Product placement is a time-honored advertising tactic that can be seen in TV shows and movies, and it may also be used to make money on YouTube. The approach essentially entails promoting specific companies through the use of specific brands. A shot of someone playing a PlayStation on a Sony TV, for example, might appear in a Sony Pictures film.
You might be able to work out a product placement contract with a firm that’s appropriate to the type of videos you make on your YouTube channel. Of course, before a business will want to advertise with you, you’ll need to create a following, so this isn’t something you can do while you’re just starting out.
Product placement does not have to be the main emphasis of your video; it can simply be a component of it. All that is required is for you to mention or use a brand in your film in a natural way. The Rhett & Link video above is an excellent example of well-executed product placement, as the music video stands alone outside of the Buick promotion.
Because consumers can’t avoid it, this is an effective advertising strategy. Furthermore, viewers frequently feel a bond with their favourite creators. This gives your recommendations greater credibility, but you must be careful not to overdo it.
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4. Sponsorships and Sponsored Videos
Product placement is similar to sponsored films, but there are a few important differences. A sponsored film is exclusively focused on that brand or product, as opposed to product placement, which entails inserting a brand into an existing video.
If you run a gaming channel, for example, a developer might approach you about making a video about their game. You’ll tell your viewers that the developer paid you to film the video because you probably wouldn’t have played it otherwise. A proper sponsorship agreement would allow you to express your honest feelings about the game, ensuring that any praise is genuine.
Sponsored videos, like product placement, are a good way to make money, but they should be used with caution. Your audience may find these videos or mentions offensive if you don’t come off as sincere. As a result, you should strive to avoid promoting anything you’ve never used or don’t fully believe in.
5. Master Your YouTube SEO.
For video artists who haven’t yet acquired a substantial audience, this year is the time to pick up your game and leverage YouTube SEO. To do so, conduct standard keyword research but consider what people are searching for on YouTube. Next, double-check that your video title, description, and tags all contain high-value keywords.
Once your channel is up and running, you can look at the “Traffic Source: YouTube search” report to see what people are looking for when they come to your hosted videos. In general, Google returns video results for phrases like “how to,” “reviews,” “tutorials,” and “funny video.”
There are also five important YouTube SEO ranking criteria to take into account:
- The number of comments received
- After seeing a video, they subscribe.
- Ratio of thumbs up to thumbs down
- The duration of the video
- The percentage of people who click on the YouTube search results.
Keep in mind that ranking on the first pages of Google for competitive keywords is only going to grow harder. YouTube receives more video uploads per minute than all other video libraries combined!
As a result, SEO is not a quick fix (but can be accelerated with these strategies).
6. Selling Merchandise
Another way to make money is to create items that you can sell to your fans. Spreadshop, for example, allows you to create bespoke designs for T-shirts, wall art, mugs, and other items. Many producers have designs available that include popular catchphrases, gags, or artwork from their videos.
Once you’ve made some fantastic designs, mention them at the beginning of a few videos. In addition to including a link to your shop in the video description, YouTube’s merch shelf function allows you to highlight select of your products directly beneath your videos for more visibility.
Physical things are a great method for your supporters to show their support while also getting some awesome goodies. You simply need a large enough following for people to be interested in purchasing your merchandise.
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7. Consider Branching Out to Other Services
This final argument is a little different from the others, but it’s still worth thinking about. It’s not a bad idea to broaden your online business if you’ve reached a point where you’re having success and making money on YouTube. Spending some time on other platforms will provide you with even more money opportunities.
If your YouTube channel is known for scripted videos on topics like cooking advice or video games, for example, you might use Twitch to stream straight to your viewers and earn money through subscriptions. Try publishing snippets to capture people’s eyes as they scroll through videos on YouTube if you don’t already use services like Instagram to increase traffic to your channel.
Conclusion
While you have a variety of YouTube monetization possibilities, keep in mind that making money on YouTube is not straightforward. To build the viewership required for commercials, sponsorships, and other opportunities, you’ll need to make high-quality videos for a long time.
If you’re just getting started, concentrate on generating great videos and building a channel that people want to subscribe to. And, hopefully, your audience will grow over time. Once your channel becomes more popular, you can go deeper into these revenue methods.
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