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From 1 November 2026, stock brokers must display SEBI’s investor awareness messages on their website landing pages. Brokers with trading apps must also show these messages and F&O risk disclosures on alternate days.The rule comes from SEBI’s 1 October 2026 circular under Project Jagrook.
The current message, “SEBI presents Samajh Se Investing Simple,” must appear in Hindi and English from November, as per NSE’s circular.
In short, your broker’s app may now open with a regulator-written safety message – not just market data and offers.
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Key Takeaways
- Broker websites must show SEBI’s awareness messages from 1 November 2026.
- Trading apps must alternate awareness messages and risk disclosures.
- Awareness messages appear on Monday, Wednesday, Friday and Sunday; risk disclosures on the other days.
- The current message is “Samajh Se Investing Simple.”
- Brokers must use SEBI’s exact wording, which can change.
- Existing F&O risk-disclosure rules remain unchanged.
- Trading charges, orders, settlement and KYC are not affected.
What are SEBI Investor Awareness Messages?
1: What is a stock?
SEBI investor awareness messages are short, regulator-written messages that stock brokers must display prominently on their websites and trading apps. They are part of Project Jagrook, SEBI’s nationwide investor-awareness initiative.
SEBI says they are meant for the benefit, safety and education of investors.The message brokers are displaying now reads:
“SEBI presents Samajh Se Investing Simple”
- Understand Before You Invest
- Choose Regulated Investment Products
- Start Early, Stay Invested
- Beware of Investment Frauds
Brokers cannot replace this with their own disclaimer or marketing line; they must show the message as SEBI shares it.
SEBI can modify the messages from time to time, and NSE has told its members the message may change on a weekly basis.
Why SEBI put these messages on broker platforms
Most retail investors reach the market through a broker’s app or website, so that is where SEBI wants safety information to sit. A standard message across every broker also makes the warning easy to recognise, whichever platform you use.
The circular was timed with World Investor Week 2026, the 10th edition of the IOSCO-led campaign, observed in India from 5 to 11 October 2026.
SEBI launched the wider “Samajh Se Investing Simple” campaign at Panjab University, Chandigarh, on 5 October, the same day brokers had to start displaying the messages on their websites.
What Changes for Brokers From 1 November 2026?
On 1 November 2026, the voluntary trial on trading apps ends and both website and app display become mandatory. October was a transition month: websites had to show the messages, while apps could choose to.
| Platform | 5–31 October 2026 | From 1 November 2026 |
| Broker website | Awareness messages and risk disclosures mandatory | Awareness messages mandatory on the landing page |
| Trading app | Awareness messages voluntary; risk disclosures optional on days the message is shown | Awareness messages and risk disclosures mandatory on alternate days, on the app’s landing page |
| Language | Not specified | Bilingual (Hindi-English), as per NSE |
| Message updates | SEBI may modify | SEBI may modify; NSE says possibly weekly |
The circular says the app rule applies to trading apps “if any”, so a broker without an app only has to meet the website requirement.
Which message shows on which day?
SEBI’s circular says “alternate days”. NSE’s circular to its trading members spells out the rotation.
| Day | What brokers must display |
| Monday | Project Jagrook investor awareness message |
| Tuesday | Risk disclosures on derivatives |
| Wednesday | Project Jagrook investor awareness message |
| Thursday | Risk disclosures on derivatives |
| Friday | Project Jagrook investor awareness message |
| Saturday | Risk disclosures on derivatives |
| Sunday | Project Jagrook investor awareness message |
That gives the awareness message four days a week and the F&O risk warning three.
Investor Awareness Messages Vs Risk Disclosures
The two are related but not the same: one is broad investor education, the other is a specific warning about F&O losses.
| Aspect | Investor awareness messages | Risk disclosures |
| Circular | HO/38/24/(15)2026-MIRSD-PODMMC/I/22872/2026, 1 October 2026 | SEBI/HO/MIRSD/MIRSD-PoD-1/P/CIR/2023/73, 19 May 2023 |
| In force from | 5 October 2026 (websites). 1 November 2026 (apps) | 1 July 2023 |
| Focus | Safe, informed investing and fraud alerts | Losses and costs in equity F&O trading |
| Sample content | “Understand Before You Invest” | 9 out of 10 individual F&O traders incurred net losses |
| Where shown | Website and app landing pages | Login pop-up covering at least 50% of the screen, websites, and apps on alternate days |
| Wording | Set by SEBI, can change | Fixed in the 2023 circular’s annexure |
The May 2023 circular also says loss-making F&O traders lost close to ₹50,000 on average, and clients must acknowledge the pop-up before they can proceed.
SEBI’s new circular states that all its other provisions remain unchanged.
What does this Mean for Retail Investors?
For investors, the change is about visibility, not trading mechanics. You will see SEBI’s safety messages more often, right where you make decisions.
What you will notice
- A SEBI message on the first page of your broker’s website.
- On the app’s landing page, the awareness message and the F&O risk warning taking turns day by day.
- Text in both Hindi and English, with the message itself changing from time to time.
What does not change
- Brokerage, order placement, settlement timelines and KYC rules.
- Grievance redressal through your broker, the exchange or SEBI’s SCORES portal.
- The F&O risk-disclosure pop-up you acknowledge at login.
How to use these messages before you trade
Treat each message as a quick checklist rather than a banner to scroll past.
- Understand before you invest:
Know how the product makes or loses money before you put money in.
- Choose regulated products:
Check that the broker, adviser or platform is registered on SEBI’s website.
- Start early, stay invested:
Build wealth through steady, long-term investing rather than chasing quick trades.
- Beware of frauds:
Ignore guaranteed-return tips on WhatsApp or Telegram, and never share OTPs or passwords.
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What Brokers, Exchanges and Depositories Must Do
SEBI sets the message, exchanges and depositories pass it on and enforce it, and brokers put it on screen.
| Stakeholder | Responsibility under the circular |
| Stock brokers | Display SEBI’s messages on the website landing page; run the alternate-day rotation on the app landing page; update wording when SEBI changes it |
| Stock exchanges (NSE, BSE, NCDEX and others) | Inform members, display the messages on their own websites, amend bye-laws and rules |
| Depositories (NSDL, CDSL) | Inform participants, display the messages on their websites, amend relevant provisions |
| Investors | Read the messages and apply them before investing or trading |
NSE, BSE and NCDEX each issued member circulars on 5 October 2026. The circular names no separate penalty, but it is issued under Section 11(1) of the SEBI Act, 1992, and exchanges enforce it through their bye-laws.
Practical Steps:
For broker compliance teams, a few practical steps help (good practice, not legal text):
- Build a day-of-week scheduler for the app landing page and test it across app versions.
- Keep a single, version-controlled source for SEBI’s message so updates go live on web and app together.
- Save dated screenshots of each platform as proof of display.
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Know moreFrequently Asked Questions
What does the current message say?
It reads “SEBI presents Samajh Se Investing Simple” with four points. These are understood before you invest, choose regulated products, start early and stay invested, and beware of investment frauds.
Do trading apps show the message every day?
No, apps alternate between the awareness message and the risk disclosures. Per NSE, the message runs Monday, Wednesday, Friday and Sunday.
When will I see the F&O risk disclosure on my app?
Under NSE’s schedule, it appears on the landing page on Tuesday, Thursday and Saturday. The separate login pop-up from 2023 continues as before.
Where exactly must the messages appear?
On the landing page of the broker’s website and of its trading app. SEBI requires the display to be prominent.
Can brokers write their own version of the message?
No, they must display the message as SEBI shares it. When SEBI updates the wording, brokers must update their platforms.
Does this rule replace the 2023 risk disclosures?
No, it adds to them. SEBI says all other provisions of its 19 May 2023 circular stay unchanged.
Does this affect brokerage or how I place orders?
No. Charges, order execution, settlement and KYC stay the same.
Does the rule apply to brokers without a trading app?
Yes, but only the website requirement applies to them. The app rule covers brokers that have a trading app.
What happens if a broker does not comply?
The circular names no specific penalty, but it is issued under Section 11(1) of the SEBI Act. Exchanges can act against non-compliant members through their bye-laws.
How should I use these messages as an investor?
Treat them as a checklist before every trade. Check the product, confirm it is regulated, avoid unsolicited tips and report fraud early.
