Digital marketing is the component of marketing that uses the internet and online-based digital technologies like desktop computers, mobile phones and other digital media and platforms to promote products and services. At a higher level, we can say that digital marketing refers to the advertising delivered through digital channels like search engines, websites, email, and social media. It is using digital marketing that companies endorse goods, services, and brands.
Keep reading to know about SEO vs SEM marketing!
What is SEO?
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. In short, we can say that it is a process of taking steps to help a website or piece of content rank higher on Google.
It optimizes a website’s technical configuration, content relevance and link popularity. This in turn helps the pages to be easily findable and more relevant one’s come up first.
What is SEM?
Search engine marketing is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. With search engine marketing (SEM), adverts are paid by the businesses to appear alongside search queries in search engines. Internet marketing is a type of marketing where efforts are put in by businesses and other organizations solely over the Internet.
SEO vs SEM in Digital Marketing
Following are the differences between SEO and SEM that you should keep a note:
|It stands for Search Engine Optimization.||
The full form is Search Engine Marketing.
|SEO is free and relies on organic search strategies.||
SEM comes with a cost and relies on paid advertising.
|SEO takes time to take effect.||SEM is instant.|
|SEO results have featured snippets.||
SEM results feature ad extensions.
|SEO efforts add value to a website over time.||
SEM efforts are immediate and offer no long-lasting value.
Advantages and Disadvantages of SEO
Following are the advantages of SEO:
- SEO Brings in more customers through organic search.
- It creates a trustworthy web experience for customers.
- Helps in focusing on user experience.
- One can improve brand awareness.
- It can be done on a budget.
Following are the disadvantages of SEO:
- Getting results from SEO can take quite a long time.
- Return on investment or ROI takes a long time.
- It is controlled by an algorithm.
- One’s actions can be penalized.
Advantages and Disadvantages of SEM
Following are the advantages of SEM:
- Reaching the clients is easy.
- Increases brand awareness.
- Implements and manages Ads easily and quickly.
- Increases traffic through Ad visibility.
Following are the disadvantages of SEM:
- It has a higher long-term cost. SEM only works while you pay.
- There is a high level of competition.
- It is interruptive.
SEO and SEM both help in growing a website and improving traffic on it. They both are quality marketing strategies that offer benefits to many businesses which includes real estate agents too. Website owners require to know their audience to use both SEO and SEM. They both target specific audiences for specific keywords. When used correctly. both of them can work wonders for your business.
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