Annually in May, the World Health Organization (WHO) and its member nations celebrate World No Tobacco Day (Anti Tobacco Day). Through this annual campaign, WHO aims to raise awareness of the deadly effects of tobacco. WHO and the member nations suggests governments formulate policies and laws that can help to reduce smoking and the use of other tobacco products among the citizens.
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Anti Tobacco Day 2020
In 1988, the Forty-second World Health Assembly passed the resolution WHA42.19, calling for observing the World No Tobacco Day, every year on May 31. Since then, the World Health Organization and its members have supported World No Tobacco Day every year. To celebrate this day and to spread awareness every year WHO chooses a theme upon which it will organize different meetups and competitions.
Every year the Tobacco causes more than 8 million deaths. Among that, the one-sixth of the global tobacco-related deaths are from our very own India. While 7 million deaths are because of direct tobacco use, the remaining deaths are the result of second-hand smoking. According to WHO, there are around 1.1 billion smokers across the globe. Among them, 80% live in low and middle-income countries. The tobacco epidemic is one of the biggest public health threats in the earth. Every year thousands of children are getting into this messy addictive labyrinth. According to the 2016-17 Global Adult Tobacco Survey-2 by the WHO, 26.7 crore adults in the age group of 15 years and above (29% of the adults) consume tobacco in some form or the other.
The Electronic nicotine delivery systems (ENDS) and electronic non-nicotine delivery systems (ENNDS), popularly known as the e-cigarettes, do not contain any tobacco contents and may or may not contain nicotine. Even though the tobacco and nicotine are absent in these products the harmful vapour from these devices are indeed harmful.
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According to the World Health Organization, tobacco companies across the globe use many tactics to appeal to the younger generation;
- Flavours: Manufacturers are using flavoured tobacco and nicotine products to attract youth. Nowadays the Tobacco products are available in flavours like cherry, bubble gum, cotton candy, etc
- Design: The century-old stick-shaped cigarettes are now out of fashion, people are seeking for unique and luxurious designs for their products. Latest products are shaped like USB sticks or candy, making them attractive, and easy to carry and to hide.
- Unproven Claims: Manufactures have now infused technology in their products and advertising them as vapours. They are claiming to be less harmful, but studies show the other way.
- Endorsements: Paid Influencers, Celebrities, and movie stills, contests etc are now tools in the digital marketing arena.
- Point-of-sale: Tobacco products near the bill counters, and near the candy stand making them noticeable is also a sales trick.
- Movies and More. Showing tobacco and nicotine products in movies, TV, and streaming shows can make them seem appealing.
- Vending machines that sell tobacco products. They can be covered with advertising and placed at venues where young people often go.
Anti Tobacco Day/ No Tobacco Day: May 31
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2020 No Tobacco Day Theme
No Tobacco Day 2020 Campaign, WHO is focusing on
#TobaccoExposed
Through this 2020 global campaign WHO is aiming to expose the tactics and intentions of the Tobacco industry. WHO hopes to bust the myths around Tobacco usage by providing essential information to the public on how they are getting manipulated to use these harmful products. The organization is seeking the help of influencers, social media celebrities, pop musicians, and all sorts of influencers to reach the millions.
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No Tobacco Day 2020 Theme
“Protecting youth from industry manipulation and preventing them from tobacco and nicotine use”.
Since the Tobacco manufactures and marketers are targeting the younger generation by adding flavours, providing sleek designs, marketing its use as a cool symbol, etc. The youth is popping up as volatile but addictive consumers, WHO is pressuring its member nations to formulate policies to avoid an addictive generation.
- 2019 Theme: ‘Tobacco and lung health
- 2018 Theme: ‘Tobacco Breaks Hearts: Choose health, not tobacco’ #NoTobacco.
In India, if you required help to quit the Tobacco you can seek help from either Quit plan or give a missed call on 011-22901701 for registration.
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