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Home Articles

BOB Recruitment 2022: Apply for the Zonal Manager and Various Other Posts

by Aleena V Noushad
September 30, 2022
in Articles, Banking
BOB Recruitment 2022 Apply for the Zonal Manager and Various Other Posts
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Table of Contents

  • BOB Recruitment 2022 Vacancy Details
  • BOB Recruitment 2022 Eligibility Criteria
  • How to Apply for the BOB Recruitment 2022?
  • BOB Recruitment 2022 Selection Procedure
  • BOB Recruitment 2022 Job Roles

Bank of Baroda (BOB) is now inviting applications for the posts of Digital Marketing Specialists, Analytics, Business Managers, Zonal Managers, and various other posts on contract basis in Mumbai. Applications will close on October 11, 2022.

Interested and eligible candidates can apply for the above posts through online mode on or before the closing date of applications.

Download Official Notification Here

BOB Recruitment 2022 Vacancy Details

Post Name Available Vacancies
Digital Marketing Specialists for Social Media Marketing 2
Digital lending risk specialist 4
Special Analytics for Cross Sell, BNPL 4
Business Manager (Mobile Banking) 1
Business Manager (UPI) 1
Manager (Delhi Card) 1
Business Manager (Internet Banking) 1
Business Manager (FASTAG) 1
Business Manager (BBPS) 1
Zonal Lead ManagerMerchant Business Acquiring 18
Lead – UPI 1
Lead – Digital Bank 1
Business Lead – Emerging Startups 1
Business Lead – Late Stage Startups 1
Analytics – Personal Loan 1
Analytics – Auto Loan 1
Analytics – Gold Loan 1
Analytics – Home Loan 1
Analytics – MSME Loan 1
Digital Marketing Specialist 2
Creative Designer 1
Data Engineers 6
ML Ops Specialist 4
Specialist in RPA – Recon process automation 4
Manager/ Analyst – Digital Payment Fraud Prevention 4
Product Lead – Kiosk 1
Lead – Kiosk Operations 1
Specialist UI/UX – Customer Journey 1
UPI Merchant Product Manager 4
UI/UX Specialist Digital Journey 1

Download Entri App Start your Bank of Baroda Exam preparations now!

BOB Recruitment 2022 Eligibility Criteria

1: What does the acronym "ATM" stand for in banking?

2: What is the primary function of a central bank?

3: Which of the following is a type of digital banking service?

4: What is the full form of "NEFT" in banking terms?

5: What does "KYC" stand for in banking?

    Fill out the form to see the results



    Ready to see how much you know? Take the challenge!

    Post Name Age Limit Educational Qualifications
    Digital Marketing Specialists for Social Media Marketing 25 – 40 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Digital lending risk specialist 28 – 45 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Special Analytics for Cross Sell, BNPL 25 – 40 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Business Manager (Mobile Banking) 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Business Manager (UPI) 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Manager (Delhi Card) 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Business Manager (Internet Banking) 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Business Manager (FASTAG) 24 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Business Manager (BBPS) 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Zonal Lead ManagerMerchant Business Acquiring 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Lead – UPI 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Lead – Digital Bank 26 – 40 years The candidate must have passed BE/ BTech/ BSc – IT/ BSc Comp. Sc./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Business Lead – Emerging Startups 29 – 45 years The candidate must have completed Chartered Accountant/ CFA/ Masters in Business Administration (MBA)/ Post Graduate Diploma in Management (PGDM) or its equivalent with a specialization in Finance or Marketing from a recognized Institute/ University.
    Business Lead – Late Stage Startups 29 – 45 years The candidate must have completed Chartered Accountant/ CFA/ Masters in Business Administration (MBA)/ Post Graduate Diploma in Management (PGDM) or its equivalent with a specialization in Finance or Marketing from a recognized Institute/ University.
    Analytics – Personal Loan 26 – 45 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Analytics – Auto Loan 26 – 45 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Analytics – Gold Loan 26 – 45 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Analytics – Home Loan 26 – 45 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Analytics – MSME Loan 26 – 45 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Digital Marketing Specialist 26 – 40 years The candidate must have passed a Graduate degree in any relevant discipline from a recognized Institute/ University.
    Creative Designer 24 – 35 years The candidate must have passed a Bachelor’s Degree or its equivalent in Graphic Design, Visual Communication or a similar discipline from a recognized Institute/ University.
    Data Engineers 24 – 45 years The candidate must have passed BE/ BTech from a recognized Institute/ University.
    ML Ops Specialist 24 – 45 years The candidate must have passed a Graduate Degree in Information Technology/ Computer Science/ Business/ Data Science from a recognized Institute/ University.
    Specialist in RPA – Recon process automation 26 – 40 years The candidate must have passed BE / BTech/ BSc – IT/ BSc Computer Science./ BCA/ MCA/ MBA from a recognized Institute/ University.
    Manager/ Analyst – Digital Payment Fraud Prevention 26 – 40 years The candidate must have passed BE / BTech/ BSc – IT/ BSc Computer Science./ BCA/ MCA/ MBA from a recognized Institute/ University
    Product Lead – Kiosk 31-45 years The candidate must have passed BE / BTech/ BSc – IT/ BSc Computer Science./ BCA/ MCA/ MBA from a recognized Institute/ University
    Lead – Kiosk Operations 31-40 years The candidate must have passed BE / BTech/ BSc – IT/ BSc Computer Science./ BCA/ MCA/ MBA from a recognized Institute/ University
    Specialist UI/UX – Customer Journey 24 – 40 years The candidate must have passed a Bachelor’s/ Master’s degree in computer science/ Information Technology/ MCA/ Design related or its equivalent from a recognized Institute/ University.
    UPI Merchant Product Manager 26 – 40 years The candidate must have passed BE/ BTech in Computer Science/ Information Technology/ Electronics & Communication/ Electrical & Electronics from a recognized Institute/ University.
    UI/UX Specialist Digital Journey 25 – 45 years The candidate must have passed a Degree/ Post Graduate in Engineering/ Technology/ Computer Application or Degree/ Diploma in Design, Fine Arts from a recognized Institute/ University.

    Work Experience

    S.

    No

     

    Sub-vertical

     

    Position

     

    Work Experience

     

     

     

    1

     

     

     

     

     

     

     

     

     

     

     

     

    Digital Business Group (Assets)

     

     

    Digital marketing specialists      for social        media marketing

     

     

     

    Minimum 4 years of experience in Digital Marketing in Banking Products

     

     

     

     

    2

     

     

     

    Digital  lending risk specialist

     

     

    Minimum 5 years of overall experience

    With relevant experience in risk modelling team of a bank / financial institution / credit institution / related organization

     

     

     

     

    3

     

     

     

    Special Analytics        for Cross Sell, BNPL

     

     

    Minimum 4 years of overall experience with relevant experience in Digital Analytics team of a bank / financial

    Institution / credit institution / related organizations.

     

    4

     

     

     

     

    Digital Business Group (Channels        & Payments)

    Business Manager (Mobile

    Banking)

    Min. 5 years of experience in Online and Mobile banking projects

    Candidates Preferred from company/ Industry: Fintech/ Digital Bank

    5 Business

    Manager (UPI)

    Min. 5 years of experience in Online /Internet

    Banking/UPI Operations

     

    6

    Business Manager (Debit

    Card)

    Min. 5 years of experience in Debit Cards/Prepaid cards/Virtual cards
     

    7

    Business Manager

    (Internet Banking)

     

    Min. 5 years of experience in Online /Internet Banking/payment Gateway

     

    8

    Business Manager

    (FASTAG)

     

    Min. 3 years’ experience in FASTAG operations

     

    9

    Business Manager (BBPS)  

    Min 5 years’ experience in BBPS operations

     

     

    10

    Zonal           Lead Manager- Merchant Business

    Acquiring

    Min. 5 years of experience in sales of POS (GPRS, Android, MPOS)and VAS (Value Added Services, Bharat QR,UPI QR ,IPG EMI, PC POS, Other Asset Leads with a reputed bank or merchant acquirer
     

    11

     

    Lead – UPI

    Min. 5 years of experience of working in UPI team with a reputed bank or PSP App company
     

    12

    Lead – Digital Bank  

    Min. 5 years of experience in Digital Banking

     

     

    13

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

    Digital Business Group (Partnerships & Innovation)

     

    Business lead – Emerging Startups

    Minimum 8 years’ experience in managing or assisting in managing a pool of capital of min Rs. 500 crs. investment size. Earlier experience preferred in Corporate Venture Arm

    or a VC/PE fund/ Fintech investments and must have made minimum 2 Fintech investments

     

     

    14

     

    Business Lead – Late            Stage Startups

    Minimum 8 years’ experience in managing or assisting in managing a pool of capital of min Rs. 500 crs. investment size. Earlier experience preferred in Corporate Venture Arm

    or a VC/PE fund/ Fintech investments and must have made minimum 2 Fintech investments.

     

     

    15

     

     

    Analytics- Personal Loan

    Minimum 5 years of relevant experience in the financial services domain and/ or analytics5functions.

     

    Strong Analytical Skills: Expertise in using statistical tools SAS/R/Python. Ability to generate business insights from data

     

     

    16

     

     

    Analytics-Auto Loan

    Minimum 5 years of relevant experience in the financial services domain and/ or analytics functions.

     

    Strong Analytical Skills: Expertise in using statistical tools SAS/R/Python. Ability to

    generate business insights from data

     

     

    17

     

     

    Analytics-Gold Loan

    Minimum 5 years of relevant experience in the financial services domain and/ or analytics functions.

     

    Strong Analytical Skills: Expertise in using statistical tools SAS/R/Python. Ability to

    generate business insights from data

     

     

    18

     

     

    Analytics-Home Loan

    Minimum 5 years of relevant experience in the financial services domain and/ or analytics functions.

     

    Strong Analytical Skills: Expertise in using statistical tools SAS/R/Python. Ability to generate business insights from data

     

     

    19

     

     

    Analytics-MSME Loan

    Minimum 5 years of relevant experience in the financial services domain and/ or analytics functions.

     

    Strong Analytical Skills: Expertise in using statistical tools SAS/R/Python. Ability to generate business insights from data

     

     

     

    20

     

     

    Digital Marketing Specialist

     

    Minimum 5 years of overall experience with relevant experience in leading a digital sales team. Candidates with experience of leading a digital sales team in bank / Fintech organizations/ Digital Agency will be given preference

     

     

     

    21

     

     

    Creative Designer

    Minimum 3 years of overall experience with relevant experience in leading a Digital Agency will be given preference.

    Design thinking and Storytelling advocate Experienced design profession with more than 5 years of relevant hands on experience

    Proficient in Adobe CS ( Photoshop, Illustrator, InDesign ,Acrobat)

     

     

     

     

     

     

     

     

     

     

     

     

    22

     

     

     

     

     

     

     

     

     

     

     

     

    Data Engineers

    •   Minimum 3 years of previous industry work experience will be preferred

    •In-depth understanding of database structure principles.

    •   Knowledge of data mining and segmentation techniques, expertise in SQL and Oracle.

    •   Familiarity with data visualization and data oriented.

    •      Ability to document complex business processes and handle all types of customer requests.

    •  Good communication skill in English; Math & Statistical analysis, ability to interpret and collate relevant data.

    •     Should have working experience on on- premises and cloud-based data infrastructure handling large and diverse datasets

    •    Experience in one or more of the below technologies is preferred

    •  AWS/GCP/Azure

    •  Kubernetes/Docker Swarm • Apache Hadoop & Apache Spark

    •  Elastic Stack/Elk

    •  Airflow / Prefect

    •   MongoDB, Cassandra, Redis, Memcached and DynamoDB

    •  MySQL, Cassandra, and Oracle SQL

    •  PowerBI/Tableau/Qlik view

     

     

     

     

     

     

     

    23

     

     

     

     

     

     

     

    ML                Ops

    Specialist

    Minimum 3 years of previous industry work experience will be preferred

    Deep understanding of ML techniques such as: classification, clustering, deep learning, optimization methods, supervised and unsupervised techniques

    Strong communication skills and an effective team player.

    Proven ability to apply, debug, and develop machine learning models for real-world applications

    Strong knowledge in Math &ndash Linear Algebra, Calculus, Statistics, Probability and Matrices

    Strong skills on AI algorithms &ndash Supervised and Unsupervised algorithms

    Strong skills in Python 3.6+, Tensorflow 2.0, Scikit learn

     

    24

    Digital Operations Group Specialist         in RPA    –    Recon

    process automation

    -5 years- relevant experience in Handling Recon Ops for high volume traffic and Understanding /

    having expertise in Automation of Recon process through technological support.

     

     

    25

    Manager/Analy st      –      Digital Payment fraud prevention -5 years relevant experience in BFSI in FRM field. Understanding of Payment security requirement and in depth understanding emerging Fraud trend and Regulators

    expectation.

     

    26

     

    Product Lead – Kiosk

    10 years’ experience in Digital Operations space (Kiosk like ATM, CR, SSPBP etc.) understanding of

    technological  changes  and        demand  for improvement in Digital features

     

    27

     

    Lead        –Kiosk Operations

    10 years’ experience in Digital Operations space (Kiosk like ATM, CR, SSPBP etc.) understanding of

    technological  changes  and        demand  for improvement in Digital features

     

     

     

    28

     

     

    Digital Platforms         & Products Group (Assets)

     

     

    Specialist UI/UX

    –          Customer journey

     

     

    3 years of experience of working in digital banking team / IT team of BFSI organizations in similar roles – designing customer journeys

     

     

     

    29

     

     

     

     

     

    Digital Platforms         & Products Group (P&D)

     

     

    UPI     Merchant Product Manager

    5 years’ experience on payments in the financial services, 3 years in handing UPI is preferred

    In-depth knowledge of Agile process and principles

    Outstanding communication, presentation and leadership skills

    Excellent organizational and time management skills

    Sharp analytical and problem-solving skills

     

     

    30

     

    UI/UX

    Specialist- Digital journey

     

    Minimum -4- years of fulltime experience working with leading BFSI organisation or technology/Fintech firms

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    How to Apply for the BOB Recruitment 2022?

    • Step 1: Visit the official site of BOB website.
    • Step 2: Go to the Careers section and click on the Current Opportunities button.
    • Step 3: Click on the link titled, “Recruitment of Professionals/ Business Managers/ AI & ML Specialists for Digital Group on Fixed Term Engagement on Contractual Basis in Bank of Baroda”.
    • Step 4: Register and apply for the preferred post with the required details.
    • Step 5: Fill in the application form and upload the relevant documents.
    • Step 6: Pay the application fee via online mode and click the Submit button.
    • Step 7:Download the submitted application form and take a printout for future reference.

    BOB Recruitment 2022 Selection Procedure

    Selection will be based on short listing and subsequent round of Personal Interview and/or any other selection method.

    • Bank reserves the right to change (cancel/ modify/ add) any of the criteria, method of selection and provisional allotment
    • The Bank reserves its right to call candidates in a particular ratio, at its sole discretion, as per the Banks requirements
    • Adequate candidates as decided by the Bank will be shortlisted based on their qualification, experience and overall suitability for Most suitable candidates will be called for the selection process (PI/any other selection method) and merely applying/ being eligible for the post does not entitle the candidate to be eligible for the selection process.
    • The qualifying marks in Interview/selection procedure will be decided by the bank.
    • A candidate should qualify in all the processes of selection i.e. PI and/or other selection method (as the case may be) and should be sufficiently high in the merit to be shortlisted for subsequent process.
    • In case more than one candidate scores the cut off marks (common mark at cut off point), such candidates will be ranked according to their age in descending order.
    • Bank reserves the right to consider the candidature of the candidate to any other position other than for which he/she has applied for, subject to the condition that the candidate fulfil the eligibility criteria prescribed for the position for which the candidate is considered for.
    • Bank reserves the right to combine two or more similar position/s as one position, if necessitated.

    BOB Recruitment 2022 Job Roles

    Position Digital marketing specialists for social media marketing
    Roles & Responsibilities ·           Designs build and maintain Banks Assets Products over social media.

    ·           Measures and remote performance of all digital marketing campaigns and assess against Goals.

    ·           Plans, execute and measures experiments and conversion leads.

    ·           Identifies trends and insights and optimizes spend and performance based on the insights.

    ·           Collaborates with agencies and other vendor partners.

    ·           Increase sale through marketing campaigns-benchmarking against competitors, designing structure.

    ·           Forecasting and delivering lead targets based on the budget and cost per lead goal and also reporting on actual results against the forecast, to the management.

    ·           Preparing and presenting reports to the management, on the performance of marketing campaigns. Also recommending steps to improve the campaigns’ performance.

    ·           Responsible for P&L being met through DIGITAL MARKETING

    Job specific skills Designs build and maintain Banks Assets Products over social media
    Position Digital lending risk specialist
    Roles & Responsibilities ·           Develop and maintaining models for measuring and managing Credit risk

    ·           Conduct deep dive analysis and modelling using quantitative techniques, create credit risk scorecards and it’s periodic review

    ·           Provides risk expertise and inputs (market, operational, credit) while building overall digital products and processes

    ·           Collaborates with product team to implement and measure key metrics, build best-class credit strategies, and design hypothesis-driven experiments

    ·           Develops and calibrates credit risk models by applying BOBs modelling standards

    ·           Supports the team to improve in measurement and monitoring of existing models as and when require

    ·           Creates documents for risk related approvals and support in approval process – RCSA (Risk Control and Self-Assessment), CPC (Credit Policy Committee), RMCB (Risk Management Committee of Board) approval

    ·           Periodical back testing of the product and it’s improvement

    ·           Producing fact pack and analysis for the teams

    ·           Driving market data research and collection from external sources for business environment and peer benchmarking analysis

    ·             A solid understanding of risk management concepts such as risk assessments, scenario analysis, loss events etc.

    ·           Strong analytical skills and attention to details

    ·             Excellent English communication skills, both verbal and written

    ·             Strong organization skills with the ability to multitask and prioritize

    ·           Ability to work under pressure and to tight deadlines

    ·             Advanced user of PowerPoint and Excel etc.

    ·             Strong interest in financial services and risk management

    ·             Ability to work in a team environment

    Job specific skills Develop and maintaining models for measuring and managing Credit risk for digital asset

    products

    Position Special Analytics for Cross Sell, BNPL
    Roles & Responsibilities ·           Analyses market data and generates insights in coordination with ACOE/DWH etc.

    ·           Analyses data from internal sources such as CRM. CBS, etc. and providing strategic inputs for developing new products/ processes

    ·           Identifies, analyses, and interprets trends or patterns in complex data sets

    ·           Documents key insights and creates summary reports for consumption by the team and work for development of new products and optimization of existing processes

    ·           Work collaboratively with multiple internal stakeholders for data collection and validation

    ·           Reinforce the importance of making strategic, numbers-driven decisions Works towards creating a data driven decision making process

    ·           Engaging with Cross Sell Partners & driving Cross Sell Products

    ·           Creating New Cross Sell Opportunities for business team

    ·           Working on / Preparing various reports, MIS & PPT related to Cross Sell of Various retail/SME/Agri Products etc.

    ·           Work closely / Effective Coordination for smooth functioning with various stake holders like Operations, platform and product and partnership team.

    ·           Responsible for solving issues related to Cross Sell Business

    ·           Responsible for P&L being met through Cross Sell

    Job specific skills Analytics – Analyses market & Internal data and generates insights in coordination with

    ACOE/DWH etc

    Position Business Manager (Mobile Banking)
    Roles & Responsibilities ·         Must have worked in the FinTech / Payments / Banking Platforms / Products / Projects.

    ·         Analyze business and technical requirements to form efficient and scalable architecture design that are value adding to both the clients and FinTech businesses.

    ·         Work with the system stakeholders like Customer side contacts, finance team, Business Teams, Product Manager and Technical Leads, Architects and Developers

    ·         Keep up to date on the latest industry trends in the Mobile and Web technologies.

    ·         Strong knowledge of common concerns like Security, Performance, Scalability, Availability etc

    ·         Must possess a broad knowledge of Banking, Financial and IT systems.

    ·         Responsible for supporting the Product Owner/Product manager in setting the long- term strategy for the product.

    ·         Support the team for optimal delivery and drive engagement with our customers and stakeholders.

    ·         Conducts market research (internally and externally) with regards to productivity, collaboration, data solutions.

    ·         Support the product owners by identifying market need, interfacing with line of business technology customers as needed to define the scope and position of the product.

    ·         Creates a safe environment for experimentation and failures to support fast learning cycles.

    ·         Working closely with project managers, technical resources, and other cross-functional team members to provide services smoothly to customer.

    ·         Collecting, analyzing, and documenting a project’s business requirements via regular meetings with external clients and then transferring the knowledge to development/product teams.

    ·         Communicating effectively with external clients and internal teams

    Job specific skills Indepth knowledge of mobile banking applications, features, usage, consumer preferences.
    Position Business Manager (UPI)
    Roles & Responsibilities ·         To lead, execute, implement and deliver the new features functionalities on of UPI on mobile applications

    ·         To drive the usage of UPI on mobile app across all platforms

    ·         To understand the requirement shared by product teams.

    ·         Have exposure on UPI payments

    ·         Should know updated features of UPI and especially on the process and product implementation of UPI related items.

    ·         Should have knowledge and worked on UPI use cases in banking industry

    ·         Knowledge of end to end digital channels with 360 degree approach while implementing the requirements

    ·         Understanding of Banking processes and end to end knowledge of banking inter linked systems.

    ·         Reduction of redundant steps and increasing speed of execution on all online platforms.

    ·         Understand the business requirements in detail provided by business products team

    ·         Should have done end to end detailed analysis of business requirement document

    ·         Sharp and innovative mind and the ability to think independently and apply technology and digitization for banking use cases

    ·         Hands on solution architecting product implementation solution delivery preferred with Banks

    ·         Ensuring that the project is delivered on time, meets business & technical requirements

    ·         Orchestrate the work with IT and product to ensure deliveries and priorities are set and met.

    ·         Lead and support the Business units through the implementation phase

    ·         Should have worked on writing standard operating procedures for the project

    Job specific skills Good understanding of the UPI business, key players, customer preferences.
    Position Business Manager (Debit Card)
    Roles & Responsibilities ·         Competitor benchmarking and evaluation of new product Leading the team.

    ·         Assist Sales Head in developing new commercial products and solutions.

    ·         Partner with key business users to provide application overviews (including new functionality), assess automation opportunities and/or provide system training as needed.

    ·         Collaborate with internal technical teams to facilitate/test.

    ·         Actively track product deployment across the sales verticals.

    ·         Liaise with product team to develop and implement new go to market strategies

    ·         Actively manage all sales MIS and roll out of incentive programs.

    ·         Develop systems and processes to optimise all processes.

    ·         Drive synergy initiatives within the bank.

    ·         Ensure that all customer touch points are actively managed.

    ·         Create effective business/technical requirements, analysis & documentation for assigned projects.

    ·         Devise strategies and approaches to target the identified revenue pools and new business opportunities

    ·         Deployment of API Banking including technology platform choices with their pros and cons.

    ·         Define detailed value proposition to increase penetration of digital payments

    ·         Identify customer segments and personas for the target revenue pools and the product segments.

    ·         Define approaches to attract the target customer segments and personas.

    ·         Define marketing strategies for the target customer segment and personas. The marketing strategies may have to be define by key product segments.

    ·         Define comprehensive strategy for customer acquisition through digital channels aligned to Business Plan.

    Job specific skills Indepth understanding of the Debit card business, markets and key issues.
    Positionu Business Manager (Internet Banking)
    Roles & Responsibilities ·         To manage the end-to-end eBanking Business initiative with the stakeholders.

    ·         Working closely with Business and operations stakeholders for requirement analysis for eBanking platform.

    ·         Needs to be involved in the requirements gathering, writing of the business requirements and functional specifications.

    ·         Analyse and provide recommendations to influence our product and marketing strategy

    ·         Responsible for understanding and deriving insights from the data collected by the bank.

    ·         Responsible for maintaining the data and for performing extensive analysis from data to derive actionable insights as per business requirements.

    ·         Able to quantify the impact of proposed initiatives, identify causations and correlations and differentiate between them.

    ·         Able to identify and build metrics and reports as and when required and automate these processes as expected.

    ·         Challenge status quo and drive data-driven performance optimizations to improve campaign performance and user engagement.

    ·         Benchmarking of the on-boarding process of the product and suggest improvements.

    ·         Develop a framework to define campaigns inline with the overall marketing strategy and target customer segments.

    Job specific skills Indepth knowledge and experience of net banking services in various banks, target

    segments and customer requirements.

    Position Business Manager (FASTAG)
    Roles & Responsibilities ·         Conduct deep dives to market and emerging scenarios, understand consumer behaviour, highlight actionable opportunities across the product funnel, target growth opportunities.

    ·         Identity FASTag business opportunities in SRTCs, Toll Plazas, RTOs, Truck Terminals, etc. to improve Bank’s Business performance

    ·         To improve Bank’s FASTag market share both in terms of volume and value

    ·         To improve Bank’s profitability of FASTag product.

    ·         Build, present and maintain analytical reports and dashboards to provide a deep view of performance of FASTag funnel, user journeys and campaigns

    ·         Optimize the growth campaigns and deliver comprehensive test read outs to power accurate decisions.

    ·         Understanding the broad range of data resources and knowing the right ones to use for the analytical problems at hand, evangelizing data driven decision making within the

    team and to product owners

    •            To understand the product/ enhancement requirements, articulate the Business Requirement Document clearly ensuring adequate controls, arrange necessary internal approvals, engage with product team for the implementation post required UAT and Signoff.

    •            Work in close collaboration with the partners in product teams to implement potential solutions to enable desired business outcomes

    •            Work in close collaboration with the partners in operations teams, macro level monitoring to track the volumes, spikes & dips on daily/monthly basis, take up with product/ operations team for permanent solutions to ensure smooth operations and desired business outcomes

    •            To engage with operations teams wherever required to setup Standard Operational Processes to ensure that transaction processing is carried out seamlessly & monitoring is put in place.

    •            Continuously engage with internal and external stake holders to understand market requirement and re-engineer product and process to meet market requirement

    Position Business Manager (BBPS)
    Roles & Responsibilities ·        Conduct deep dives to market and emerging scenarios, understand consumer behaviour, highlight actionable opportunities across the product funnel, target growth opportunities.

    ·        Identify Biller on-boarding business opportunities across India under various categories approved by NPCI under BBPS and on-boarding the billers.

    ·        To improve Bank’s BBPS market share both in terms of volume and value for COU and BOU transactions and specifically ON US transactions.

    ·        To identify and on-board high volume channels and Agent Institutes to improve COU transactions.

    ·        To improve Bank’s profitability of BBPS product through BOU and COU business.

    ·        Build, present and maintain analytical reports and dashboards to provide a deep view of performance of BBPS funnel, user journeys and campaigns

    ·        Optimize the growth campaigns and deliver comprehensive test read outs to power accurate decisions.

    ·        Understanding the broad range of data resources and knowing the right ones to use for the analytical problems at hand, evangelizing data driven decision making within the team and to product owners

    ·        To understand the product/ enhancement requirements, articulate the Business Requirement Document clearly ensuring adequate controls, arrange necessary internal approvals, engage with product team for the implementation post required UAT and Signoff.

    ·        Work in close collaboration with the partners in product teams to implement potential solutions to enable desired business outcomes

    ·        Work in close collaboration with the partners in operations teams, macro level monitoring to track the volumes, spikes & dips on daily/monthly basis, take up with product/ operations team for permanent solutions to ensure smooth operations and desired business outcomes

    ·        To engage with operations teams wherever required to setup Standard Operational Processes to ensure that transaction processing is carried out seamlessly & monitoring is put in place.

    ·        Continuously engage with internal and external stake holders to understand market requirement and re-engineer product and process to meet market requirement

    Job specific skills Understanding and work experience of BBPS, revenue streams, customer acquisition and

    business development

    Position Lead Manager-Merchant Business Acquiring
    Roles & Responsibilities ·         Source merchants who need POS/EDC terminals/Bharat QR/ UPI QR, IPG (Merchant acquiring) in the local market.

    ·         Leading the team in acquiring new merchant acquisition.

    ·         Focus on relationship management, deepening and cross sell strategy to improve customer satisfaction

    ·         Have deep understanding of product and regulatory norms to drive team for business within compliance

    ·         Create new acquiring opportunities, ensuring business pipeline and identify potential opportunities in the market.

    ·         Work with mapped branches and sales teams for lead generation and closure.

    ·         Meet customers, understands needs, negotiate on pricing,

    ·         Generate independent leads from references and close them proactively. ,

    ·         Understanding of KYC, costing, pricing, subvention, etc. Generate performance reports and identify gaps/opportunities and Drive top line revenue.

    ·         Meeting monthly targets assigned across parameters.

    ·         Create, develop and implement a business plan to grow the business.

    ·         Maintain merchant’s relationships to ensure continual growth and sales targets

    Job specific skills Lead a team for merchant acquiring for POS/EDC/UPI QR/IPG in the specific region.
    Position Lead – UPI
    Roles & Responsibilities ·         Understanding key stakeholders’ (Customers, Partners, Vendors, Leadership, and Internal Stakeholders) problems, requirements and wishlists.

    ·         To have a close relationship with Business, Operation and development team.

    ·         To understand the requirement shared by business team and other stakeholders for finalizing the implementation plan.

    ·         To lead, execute, implement and deliver the new features functionalities of UPI on mobile applications in coordination with the Development, vendor and partner team.

    ·         Create, develop and implement a product roadmap for continuous product enhancement.

    ·         Collaboration with the Fintech / Start-up to implement various value added features in UPI on mobile application.

    ·         Work with slice leadership and cross-functional teams to define the strategic product roadmap and take tactical decisions

    ·         Obsess about continuous product improvement and can optimize for shipping a portfolio of small, medium and large releases.

    ·         Deeply understand users and opportunities for giving them a richer experience.

    ·         Handholding, Knowledge transfer and training to Operation team members on Operation handover.

    ·         Close coordination with business and marketing team to ensure promotion of the UPI application / functionalities on regular basis.

    ·         Managing a Team for development customized acquiring solutions.

    ·         Create new issuer / acquiring products, ensuring business pipeline and identify potential opportunities in the market.

    ·         Meet with various stakeholder to understand the solution requirements.

    ·         Understanding of compliance and regulatory guidelines to ensure compliance of guidelines and identification of gaps / opportunities.

    ·         Manage Performance, Persistency, and continuous development in UPI product.

    Job specific skills ·         Have exposure on UPI payments

    ·         Should know updated features of UPI and especially on the process and product implementation of UPI related items.

    ·         Should have knowledge and worked on UPI use cases in banking industry

    ·         Have deep understanding of product and regulatory norms to drive team for business within compliance

    ·         In-depth knowledge of UPI systems and ecosystem and development ecosystem

    Position Lead – Digital Bank
    Roles & Responsibilities ·         Drive adoption of Digital channels specifically Mobile Banking for servicing needs in line with the corporate digital engagement expansion plan.

    ·         Analyzing the utilization of various Financial and non-financial transactions available in mobile banking app and devising and implementing suitable strategies to increase digital engagement of the customer.

    ·         Must have worked in the FinTech / Payments / Banking Platforms / Products / Projects.

    ·         Analyze business and technical requirements to form efficient and scalable architecture design that are value adding to both the clients and FinTech businesses

    ·         Design and drive the digital capability roadmap by liaising closely with relevant business and support functions and closely tracking the competitive and regulatory environment.

    ·         Key focus areas will be across front end changes (i.e. client facing capability rollouts), backend digitization to drive cost efficiencies and capabilities to enable our front-line teams.

    ·         Client facing changes will be a combination of sales related capabilities as well as engagement and servicing.

    ·         Will be responsible to implement projects in line with the Bank’s project management framework.

    ·         Will be responsible to ensure compliance with the Group Digital GPS for internet and mobile banking and all new capabilities implemented

    ·         Ensure compliance with the Bank’s IT security, Client authentication and privacy controls.

    ·         Work with an ecosystem of partners to offer capability solutions, expand digital distribution and augment the offer with third party services through partners.

    ·         This role is a key lever for expansion of our digital capabilities and the related ecosystem to ensure we embed the digital offering into the core value proposition of the products and services we offer our clients and relevant prospects.

    ·         Regular monitoring of the Product uptime and ensure that downtime issue are resolved at the earliest

    ·         Review of use cases and their results and making final execution plan with IT/Product team.

    ·         Research emerging technologies, innovations and latest product/process improvement launches in BFSI sector , and generate actionable ideas / concepts (use cases)related to these upcoming technologies

    ·         Co-ordinate with different teams like, Product team, Marketing, Audit, Compliance, Legal and ensure their approvals for product launch and execution.

    ·         Responsible for creating, sizing and prioritizing user stories for the squad to deliver on daily basis

    ·         Defines product requirements and makes sure they are complete, integral and consistent

    ·         Identifies, assesses, monitors, controls and mitigates risks to the project(s); effectively and collaboratively resolving them

    ·         Familiarity with procedures, policies, products and services of a financial organization.

    ·         Knowledge of related risk and audits.

    ·         Ability to work within deadlines/customer demand.

    Position Business lead – Emerging Startups
    Roles & Responsibilities ·         Build and manage startup investment portfolio of the fund/bank.

    ·         Building relationships with various stakeholders of the startup ecosystem including but n limited to incubators, accelerators, industry bodies, colleges/universities and VCs.

    ·         Scale-up and manage investment team.

    ·         Create visibility for the fund/bank in the startup funding space.

    ·         Collaborate with internal departments of bank to serve the banking needs of invest companies and grow wallet share for the banks.

    Job specific skills Experience at senior level in advising or managing pools of capital or in fund or asset

    or wealth or portfolio management.

    Position Business Lead – Late Stage Startups
    Roles & Responsibilities ·         Involvement in all aspects of due diligence on new investments (business analysis, indust thesis, competitive landscape, business/pricing model, and financial modeling / de structuring)

    ·         Reading/reviewing business plans and pitch decks

    ·         Assessing market/company attractiveness to help identify compelling businesses.

    ·         Preparing market analyses and presentations to drive investment decisions.

    ·         Manage startup investment portfolio of the fund.

    Job specific skills Experience in sourcing and evaluating leads for a VC fund and portfolio

    management.

    Position Analytics-Personal Loan
    Roles & Responsibilities ·         Identifying and prioritizing business use cases: Work with business heads/product heads to identify and prioritize business problems which can be solved through data analytics. The individual should have knowledge of personal loan products.

    ·         Opportunities identification: Identify income generating opportunities or alerts or triggers or early warning signals from the existing bank customers by mining transactions

    ·         Build analytics framework for increasing/ maintaining customer engagement across channels/products

    ·         Experience of having built credit/propensity/classification models individually or jointly.

    ·         Business Understanding and Stakeholder Management: Deep understanding of drivers of income and triggers in case of retail customers and products.

    ·         Drive implementation of analytics solutions jointly with business owners

    Job specific skills Indepth of the Unsecured loan business, markets and models
    Position Analytics-Auto Loan
    Roles & Responsibilities ·         Identifying and prioritizing business use cases: Work with business heads/product heads to identify and prioritize business problems which can be solved through data analytics. The individual should have knowledge of auto loan products.

    ·         Opportunities identification: Identify income generating opportunities or alerts or triggers or early warning signals from the existing bank customers by mining transactions

    ·         Build analytics framework for increasing/ maintaining customer engagement across channels/products

    ·         Experience of having built credit/propensity/classification models individually or jointly.

    ·         Business Understanding and Stakeholder Management: Deep understanding of drivers of income and triggers in case of retail customers and products.

    ·         Drive implementation of analytics solutions jointly with business owners

    Job specific skills Indepth knowledge of the Auto loan business, models and key stake holders.
    Position Analytics-Gold Loan
    Roles & Responsibilities ·        Identifying and prioritizing business use cases: Work with business heads/product heads to identify and prioritize business problems which can be solved through data analytics. The individual should have knowledge of gold loan products.

    ·        Opportunities identification: Identify income generating opportunities or alerts or triggers or early warning signals from the existing bank customers by mining transactions

    ·        Build analytics framework for increasing/ maintaining customer engagement across channels/products

    ·        Experience of having built credit/propensity/classification models individually or jointly.

    ·        Business Understanding and Stakeholder Management: Deep understanding of drivers of income and triggers in case of retail customers and products.

    ·        Drive implementation of analytics solutions jointly with business owners.

    Job specific skills Knowledge and experience in the Gold loan segment, process and digital journeys
    Position Analytics-Home Loan
    Roles & Responsibilities ·         Identifying and prioritizing business use cases: Work with business heads/product heads to identify and prioritize business problems which can be solved through data analytics. The individual should have knowledge of home loan products

    ·         Opportunities identification: Identify income generating opportunities or alerts or triggers or early warning signals from the existing bank customers by mining transactions

    ·         Build analytics framework for increasing/ maintaining customer engagement across channels/products

    ·         Experience of having built credit/propensity/classification models individually or jointly

    ·         Business Understanding and Stakeholder Management: Deep understanding of drivers of income and triggers in case of retail customers and products

    ·         Drive implementation of analytics solutions jointly with business owners.

    Job specific skills Indepth knowledge of the mortgage market, legal and compliance rules, business mdoels etc.
    Position Analytics-MSME Loan
    Roles & Responsibilities ·         Identifying and prioritizing business use cases: Work with business heads/product heads to identify and prioritize business problems which can be solved through data analytics. The individual should have knowledge of wholesale/SME bank products

    ·         Opportunities identification: Identify income generating opportunities or alerts or triggers or early warning signals from the existing wholesale bank customers by mining transactions

    ·         Build analytics framework for increasing/ maintaining customer engagement across channels/products

    ·         Experience of having built credit/propensity/classification models individually or jointly

    ·         Business Understanding and Stakeholder Management: Deep understanding of drivers of income and triggers in case of SME customers and products. Drive implementation of

    analytics solutions jointly with business owners

    ·         Engagement with Alternate data/vendors: Ability to work with internal and external alternate data vendors to develop models for acquisition or data mining or exploring

    newer opportunities to identify alerts/triggers/early warning signals

    Job specific skills Indepth knowledge of the MSME segment, loan products, and business models.
    Position Digital Marketing Specialist
    Roles & Responsibilities ·         In-Depth knowledge of biddable platforms

    ·         Experience in handling paid channels

    ·         Strategize, execute, monitor and manage campaigns across multiple platforms such as Google AdWords, Google Shopping Ads, Amazon Ads, Flipkart Ads etc.

    ·         Report on Key performance indicators and lead generation initiatives

    ·         Analyze consumer behaviour and determine customer personas to facilitate lead generation.

    ·         Driving App Installs in different customer segment using programmatic channels – Ensuring continuous improvement in CTRs and CPIs (Cost per installation)

    ·         Craft effective pay per click text ads and continuous implement text ads- A/B testing

    ·         Collaborate with marketing teams to test data –driven ways to optimize performance

    ·         Ensure data led approach to all activity

    ·         Produce valuable and engaging content for all channels that attract and convert the target groups

    ·         Measure and report on the performance of lead generation campaigns, gain insight and assess against goals.

    ·         Excellent written and verbal communications skills.

    ·         Strong visual communicator with experience in stakeholder management

    Job specific skills Strategize, execute, monitor and manage campaigns across multiple platforms such as

    Google AdWords, Amazon Ads, Flipkart Ads etc.

    Position Creative Designer
    Roles & Responsibilities ·         Create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design.

    ·         Extensive use of Corel draw & Photoshop to create and generate new images.

    ·         Review final layouts and suggest improvements as needed.

    ·         Responsibility for hands on designing within social media sites such as facebook, twitter etc •

    ·         Use great web etiquette to ensure the right message is delivered through the right channels

    ·         Deliver real time designs relevant to social media spaces which dynamically engages the audience •

    ·         Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives

    ·         Knowledge of digital marketing tools and techniques.

    ·         Experience in creation of animated banner / video banners.

    ·         Proficient in Adobe Creative Suite and Corel Draw,Adobe InDesign, Adobe Photoshop and Adobe Illustrator.

    ·         Proficient in Video Editing

    Job specific skills Create designs, concepts, and sample layouts based on knowledge of layout principles and

    aesthetic design.

    Position Data Engineers
    Roles & Responsibilities ·         Should be capable of implementing data pipelines with variety of data

    ·         Identify valuable data sources and automate collection processes

    ·         Undertake pre-processing of structured and unstructured data

    ·         Undertake Data wrangling and cleaning

    ·           Collaborate with all stakeholders of product development teams

    ·         Identify valuable data sources and automate collection processes

    ·         Analyse large amounts of information to discover trends and patterns

    ·         Should have business expertise in:

    ·         Data landscape understanding

    ·           Solution conceptualisation

    ·           Understanding of business context

    ·           Business benefit estimation

    Job specific skills Identify valuable data sources and automate collection processes & Undertake pre-

    processing of structured and unstructured data

    Position ML Ops Specialist
    Roles & Responsibilities ·        Build, Develop and Test AI models to solve banking problems

    ·        Ensure adherence to AIML process requirements

    ·        Will be responsible for monitoring and improving the Deep learning computer vision and NLP models

    ·        Ensure highest standards of discipline set as per the compliance standards.

    ·        Use NLP, Vision and ML techniques to bring order to unstructured data

    ·        Use in-house or appropriate tools to derive detailed insights of model performance

    ·        Work within the Engineering Team to understand, design, code, train, test, deploy enterprise scale machine learning systems and monitor the production models on a periodic basis

    ·        Work alongside an excellent, cross-functional team across Engineering, Product and Design

    Job specific skills Building and development of Test AI models to solve banking problems & Ensure

    adherence to AIML process requirements

    Position Specialist in RPA – Recon process automation
    Roles & Responsibilities ·       Gathering best practices from industry / peer banks and arrange for adoption in Bank.

    ·       Full understanding of the recon process of various digital products and industry best practices in reconciliation.

    ·       Implementing a cost effective recon process through RPA tool for high volume

    ·       Understanding in various system in place and devise strategy and action plan.

    ·       Liaising with various stakeholders for enhancement and improving efficiency and overall performance of the product as well as team through RPA (Robotic Process

    Automation).

    Job specific skills Knowledge of the RPA in reconciliation of various digital products handling high volume

    traffic.

    Position Manager/Analyst – Digital Payment fraud prevention
    Roles & Responsibilities ·       Knowledge of various digital products, process and technology

    ·       Root cause analysis of frauds related to Digital Products.

    ·       System Gap analysis

    ·       Strengthening of Bank’s EFRM rules.

    ·       Interaction and Reporting to various stakeholders

    Job specific skills Knowledge of Payment security requirement and in depth understanding of emerging

    Fraud trends and Regulatory expectations

    Position Product Lead –Kiosk
    Roles & Responsibilities ·         Lead a team todevise strategy in respect of Kiosk with Physical Asset like ATM, Cash Recycl & SSPBP (Self Service Pass Book Printer) etc.

    ·         Analysing market dynamic and device strategy to implement prevailing best indust practice.

    ·         Analyse market trends, new developments in the KIOSK space to optimize utilization a reduct overheads.

    ·         Liaising with various stakeholders for enhancement and improving efficiency and overall performance of the product as well as team.

    Job specific skills Indepth knowledge of KIOSK operations, regulations and market trends and patterns.
    Position Lead –Kiosk Operations
    Roles & Responsibilities ·         Lead a team to handle the operational activity of Physical Asset like ATM, Cash Recycler SSPBP (Self Service Pass Book Printer) etc.

    ·         Analysing market dynamic and device strategy to implement prevailing best indust practice.

    ·         Liaising with various stakeholders for enhancement and improving efficiency and overall performance of the product as well as team.

    Job specific skills Knowledge of operations of digital channels like ATM, Cash recyclers and SSPBP, market

    trends and key players.

    Position Specialist UI/UX – Customer journey
    Roles & Responsibilities UI/UX specialist will be responsible for enabling a differentiated user experience. He/she will own creation and design of customer’s interface with digital lending products
    Job specific skills Designing of customer journeys on the lending products.
    Position UPI Merchant Product Manager
    Roles & Responsibilities ·       Manage payments services that can be enabled through UPI for merchants, required to streamline back-end processes to bring efficiency.

    ·       Continuously improve UPI product in terms of customer value & experience (UI/UX).

    ·       Required to integrate seamless UPI payment flow on the Merchant website / Apps / 3rd Party Applications.

    ·       Should involve in product maintenance activities to ensure minimum customer issues and also resolve issues within specified TAT’s

    ·       and liaise with stakeholders to ensure compliance to all guidelines.

    ·       Responsible for VPA’s creation on the Bank Channels as well as Third Party App, UPI Transactions where Merchant is acquired by the bank, Revenue earned through UPI

    ·       Required to implement a thorough Customer Lifecyle Management Strategy to make a complete product suite for meeting customers collections and payments requirements.

    ·        Coordinate with technology team of Merchants and Bank.

    Job specific skills Indepth knowledge of the UPI system, business potential and management
    Position UI/UX Specialist-Digital journey
    Roles & Responsibilities ·       Deep understanding of web & mobile development concept.

    ·       Hands-on experience in developing UI/UX apps, web pages through design software and wireframe tools.

    ·       Understanding business requirements and create user flows, wireframes, prototypes

    ,mockups etc

    ·       Identifying and troubleshooting UX problems

    ·       Incorporating customer feedback, usage metrics, and usability findings/surveys into design for enhanced user experience

    ·       Engaging and collaboration with various product and management teams

    Job specific skills UI/UX Specialist in designing Digital journey on mobile/tab

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    Aleena V Noushad

    Aleena is a passionate Blog writer and a Postgraduate in Master of Computer Application. She also holds a diploma in Aviation and Hospitality. She has been writing for Entri over the past three years, specialising in exam preparation and skill and career development

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