Table of Contents
The role of digital marketing has transformed the way businesses promote their products and services, reaching and engaging customers that may not have been previously accessible to them through more traditional methods of advertising. Digital marketing can take many forms, including search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, digital marketing strategist, social media marketing, and content marketing. As the digital landscape continues to expand rapidly, the importance of digital marketing will only continue to grow with it. These are some of the most important aspects of digital marketing today that you should be aware of as a marketer or business owner. Digital marketing has evolved drastically over the years with the rise of social media and the development of new technologies. It was once solely about search engine optimization, but now it extends to numerous other platforms, including blogging, video marketing, email marketing, and social media. The role of digital marketing has opened the floodgates to increased communication between brands and customers, which has brought about significant shifts in consumer habits and expectations. This shift has made it difficult for businesses to keep up with the pace of change in today’s digital world, but by no means impossible. It all starts with an understanding of what the most important aspects of digital marketing are. Here’s a quick primer that you can use as a starting point!
PPC & Paid Media
It’s hard to argue that any form of marketing is more cost-effective than paid media. Last year, PPC marketers poured over $60 billion into ads on social networks, search engines, and content sites, and that figure is expected to reach $100 billion by 2017. Compared to other forms of digital marketing such as SEO and email marketing, PPC can be relatively straightforward; instead of having to generate leads from scratch via your website or through customer outreach (like with organic SEO), you can piggyback off existing demand for your products and services—imagine if you could use someone else’s traffic! The result: You get eyeballs on your brand (hopefully) at a fraction of what it would cost you to acquire those same eyeballs organically. This is why Google AdWords continues to dominate in terms of ad spend share. If you want to learn how to do PPC right, check out our free Ultimate Guide To Pay Per Click Advertising. Social Media & Content Marketing: These two go hand-in-hand because they work best when they complement each other. By leveraging social channels like Facebook, Twitter, and LinkedIn to promote your content marketing efforts, you can take advantage of their built-in audiences. For example, if you run a fitness eCommerce site, posting fitness tips on Facebook will give people who Like your page an easy way to find and consume relevant information without having to visit your site directly.
SEO & UX
These days, more than half of users won’t bother clicking on a second search result. It seems that many people want to see their results as quickly as possible. This is why it is critical for you to build a site with an excellent UX (user experience). Take care in creating an intuitive layout with compelling copy and super-crisp imagery that draws users in immediately. Also make sure your site loads quickly and works well across multiple devices, like mobile phones and tablets. Once your website has been designed, make sure that it ranks high on search engines by focusing on SEO (search engine optimization). A few simple steps can help improve your SEO, like adding relevant keywords and links to other sites. And just keep working on it! With time, your efforts will pay off. As you gain authority and reputation within your niche, Google will reward you with higher rankings. Finally, don’t forget about paid advertising options. If SEO or word-of-mouth marketing aren’t working for you right away, paid ads may be a viable option. When used correctly, paid ads are incredibly effective in attracting new customers and turning them into long-term clients or repeat customers. Consider Facebook Ads if social media is part of your marketing strategy or consider AdWords if PPC advertising feels more natural to you. The point here is that there are lots of different ways to attract new business online—and digital marketing strategies continue to evolve rapidly so there’s always something new to try out!
CRO & Copywriting
The growth in importance of conversion rate optimization and copywriting are closely linked. It’s rare to find a marketing agency today that doesn’t have some sort of specialization in CRO. After all, it is one of the best ways to boost your business’ ROI. If you’re looking for an agency that can help with your CRO strategies, be sure to ask about its experience with landing pages and call-to-action buttons as well as A/B testing and email marketing. These are all components of CRO. Copywriters also play a vital role in digital marketing campaigns. They’ll help you craft messages that resonate with your audience and make them want to click on links or buy products. They’ll work alongside designers to create content for blogs, social media posts, ads, emails and other digital platforms. Copywriters should also be familiar with SEO techniques so they can write content optimized for search engines like Google. As more people conduct research online before making purchases, companies need to hire skilled writers who understand how consumers think and what kinds of language persuades them. Since these professionals shape customer perception of brands through their writing, they’re critical members of any digital marketing team. The bottom line: Hiring a copywriter will make your brand more visible by boosting traffic to your website while improving conversions rates through compelling calls-to-action. Find out if agencies have full-time writers on staff before deciding which one is right for you. To learn more about these roles, check out our post What Is Conversion Rate Optimization (CRO)?
The first and arguably most important aspect of the role of digital marketing is Content Strategy. Content strategy is essentially just a fancy term for planning out what you’re going to create, who your audience is, where you’re going to share it, and how often you’ll do it. This includes things like deciding what type of content will work best for your audience (blog posts, images, videos? Why?) as well as how often that content should be shared (daily? Weekly? Monthly?). To learn more about how we can help with digital marketing strategist: The first and arguably most important aspect of digital marketing is Content Strategy. Another crucial part of digital marketing is social media. Social media is a great way to connect with your audience and share information, but it’s also a great way to get customer feedback, promote your brand, and increase traffic to your website. To learn more about how we can help with social media: Another crucial part of digital marketing is social media. Another crucial part of digital marketing is SEO (Search Engine Optimization). SEO allows you to rank higher in search engines for relevant keywords so that you can drive more traffic to your site. To learn more about how we can help with SEO: Another crucial part of digital marketing is SEO (Search Engine Optimization).
Native ads are different from other ad formats in that they appear as if they’re part of a natural user experience (unlike banner ads, for example). They have become an extremely powerful tool in digital marketing, especially with users becoming increasingly skeptical of traditional advertising. Social media networks such as Facebook and Twitter have seen a rise in branded content on their platforms: native advertising is almost organic. Customers trust well-known brands enough to consume posts that look like social updates but carry paid messages. With over 2 billion users on Facebook each month and over 1 billion monthly active users on Twitter, there’s no limit to how many people can be reached with native advertising. Brands can also reach customers directly through email newsletters or by creating custom landing pages. This allows them to communicate with customers in a more intimate way than mass emails or Google AdWords campaigns ever could. The possibilities are endless when it comes to using native advertising; however, it’s important not to abuse it because users will see right through you! It’s easy to do—just make sure your ads feel authentic and don’t try too hard. As long as your brand has something valuable to say, you should be able to integrate it into a post without coming off as disingenuous. If done correctly, native advertising is one of the most effective ways of reaching potential customers and gaining brand awareness at scale.
Video & Infographics
Videos and infographics appeal to your audience’s visual senses, which can help get your message across. In fact, research suggests that readers remember what they read more if it is accompanied by a visual such as an infographic or video. Use videos on your website or create infographics and post them on social media to help spread your message with visuals and increase engagement. It will be easier for people to share your content, too! So make sure you have embedded YouTube videos and include hyperlinks in your infographics so viewers can click through to learn more about your products and services. Infographics are particularly effective at getting your message out there because readers are able to digest and share these visually-driven pieces of content quickly. And don’t forget: Include testimonials from customers who’ve had positive experiences using your product or service—whether it’s through case studies, surveys, customer reviews, or other means—to reinforce why customers should choose you over competitors. Also, look into guest posting opportunities on relevant blogs within your industry to help drive awareness of both yourself and your business.
Because email is a universal tool that can be accessed by almost every demographic, it’s no surprise that more and more businesses are starting to incorporate email marketing into their digital marketing strategies for digital marketing strategists. And while there’s certainly a lot to consider when getting started with email marketing (e.g., writing compelling content, choosing an opt-in structure), one important thing to keep in mind is segmentation—making sure your emails are relevant and tailored to each individual recipient. Email is personal; you want your message to resonate with each user on an individual level because not everyone will be interested in all that you have to offer. The key here is being selective about what you send out, who it goes out to, and how often you communicate. In other words, make sure you know exactly who you’re sending your emails to and why they should care about what you have to say. If you don’t do so already, start segmenting your list today. You’ll thank yourself later. Above everything else, it’s crucial that your email subject lines are clickable and compelling enough to convert users into subscribers. If a user doesn’t open your email within its first few minutes of landing in his or her inbox, then chances are he or she isn’t going to open it at all. According to Litmus , only 22% of people read email newsletters immediately after clicking through from social media platforms like Facebook or Twitter. Emails with eye-catching headlines have five times greater clickthrough rates than those without any subject line at all . Here are some tips for crafting successful subject lines:
SEM & Social Media Advertising
Search engine marketing and social media advertising are both integral parts of digital marketing, as is content. SEM encompasses search engine optimization (SEO), which helps increase a site’s visibility in search results, and pays for placement through organic or natural results on web pages like Google, Bing and Yahoo. Social media advertising includes any paid promotional posts that appear on a platform like Facebook or Instagram. Of course, another part of SEM includes email marketing—including email newsletters—and developing your own website with a unique domain name. Ultimately, digital marketing is about building new relationships with customers: what works for one business won’t work for all businesses. The key to success is to focus on creating quality content, monitoring it closely and adjusting your approach based on what you learn from monitoring. The best way to learn? Read industry blogs, attend conferences and find out how other companies have succeeded. You can also hire an agency to help you get started or keep up with changes in technology over time. If you’re looking for some more advice, check out our guide to starting a successful company. We cover everything from finding funding to staying afloat during hard times. But no matter where you start off, it’s important to create a plan and stick with it. If you follow these steps and stay committed, soon enough you’ll be running your own successful company! If you are interested to learn digital marketing skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a background, it won’t be any problem. You can download the Entri app from the google play store and enroll in your favorite course.