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Personal branding can be an incredibly effective way to showcase your skills, gain recognition in your industry, and put yourself in the best position to get new job opportunities. But maintaining your personal brand can seem like a full-time job—and many programmers find themselves stretched too thin on other projects and tasks to make it happen. We’ve put together this guide on how to manage your personal brand as a programmer, from setting up your profile to creating visual content and managing your reputation.
Start From Yourself
A strong personal brand is something that makes you stand out from your peers. If you can express what makes you great, people will listen to your opinion on almost anything. Regardless of how much experience you have or how skilled you are at your job, having a powerful personal brand helps in getting noticed by potential employers. Your personal brand helps people remember and recognize who you are, allowing them to differentiate between talented programmers. The key is highlighting what sets you apart from everyone else—and making sure people know it’s yours. Even if it’s not related directly to programming, they’ll still get a sense of who you are and whether or not they should work with or hire you in future projects.
Formalize Your Activities
Although networking at conferences or meetups is a great way to establish contacts and build relationships, it’s good to think of your personal brand as an ongoing project. Start by building out your own professional social media presence on LinkedIn, Twitter, Facebook, and Quora—this will give you a platform from which you can drive traffic back to your website and send potential employers your way. Make sure all of these profiles are up-to-date and provide a good overview of who you are as a programmer and what you do. Maintaining each profile will help others find you when they need someone with your skillset—and that could result in work down the road.
Build your social media presence
There are several platforms available to you. LinkedIn is a great place to list your experience and contact information, as well as a platform that features groups of professionals from all over who might be looking for teammates. Twitter can help you network with those who follow your account but is more effective at sharing valuable links about your industry. Facebook does a little bit of everything, but has more fans than all other social media sites combined so should definitely be included in your strategy. Finally, Google+ communities are exclusive spaces where experts gather, exchange ideas, and post on one another’s profiles (in addition to being able to share photos).
Publish a Book
Your book can be an ebook or a real, printed book that you sell on Amazon. In either case, publishing a book is another way to establish yourself as an authority in your niche and position yourself as a thought leader in your industry. And while there’s nothing stopping you from publishing your own work, it might make sense to team up with someone who has already established credibility in your space so you can leverage their platform and audience. This could help increase sales of both your books—and bring in new readers for each of you. To learn more about how self-publishing works and what it costs, check out our detailed guide here.
Build Relationships With Influencers In Your Niche
Building an online brand is never easy, but it’s especially hard if you aren’t able to generate enough interest. Influencers can help promote your work and help you reach new audiences. Follow them on social media and try tweeting, commenting, or emailing them about their work—that way, when they write a post or do something noteworthy, your name might come up in conversation. For example, Gary Vaynerchuk (author of Crush It!) recently retweeted me after I started following him. Even though it was just a simple thank-you tweet from one of his thousands of followers, it made me feel good about myself and also motivated me to continue engaging with his content.
Create Content On Medium, Quora, and LinkedIn
The internet has opened up a brand new way to promote yourself and your work. Now, instead of sending out your resume and hoping that people will find you on LinkedIn, you can use online publishing tools like Medium to reach potential employers directly. You don’t need any readers or followers in order to get noticed. You just need one editor at Wired reading your post, and he or she can easily pass it on—in turn making you visible to Wired’s huge audience of tech professionals. Here are some platforms you can use Quora (to share knowledge) Medium (to share ideas) LinkedIn (to connect with industry insiders) Keep It Simple: Your name is supposed to reflect who you are as a person as well as what you do for work. There should be no confusion about whether someone is qualified based on their name alone. As an example, think about how many professions have doctors in them: pediatricians, general practitioners, pathologists…And then there’s Dr. Steve Carell —actor most famous for his role as Michael Scott on The Office—who played Dr. Ben Gould on Last Resort.
Get Hired By Helping Others Succeed
Personal branding is all about you, but it’s most effective when you help others succeed. And—here’s a secret—you won’t always have to do it by yourself. Ask your fans and followers what they need, and they’ll lead you in a new direction. Whether it’s advice on interviewing or landing a particular job, there are countless ways that you can use your strengths to benefit others. The more you focus on helping other programmers, the better positioned you’ll be for landing a great programming job (or clients). Not only will people see how much value you bring to others, but personal branding becomes less about having tons of online presence (Facebook friends, Twitter followers) and more about showing how valuable you are as an individual contributor. Be prepared: If you’re aiming high with your personal brand, making an impact will mean creating great work overtime instead of releasing tons of content in a short period of time. If you are interested to learn new coding skills, the Entri app will help you to acquire them very easily. Entri app is following a structural study plan so that the students can learn very easily. If you don’t have a coding background, it won’t be any problem. You can download the Entri app from the google play store and enroll in your favorite course.